Multichannel Marketing: How to Decide What Tactics to Use
To effectively engage audiences, marketers must utilize a multichannel strategy that caters to preferred interaction methods and offers personalized experiences. [ more ]
6 ways email marketing can elevate customer engagement and loyalty | MarTech
Email is now about delivering tailored, relevant content to individuals who opted to receive it, emphasizing segmentation, personalization, and building relationships.
Email serves as a channel to engage in one-on-one connections, provide personalized content, and guide customers through their journey with the brand. [ more ]
Four Seasons Orlando Reacts to Viral TikTok | Entrepreneur
An adorable viral video of a baby expressing interest in Four Seasons Resort in Orlando led to a response from the hotel, showcasing the power of social media influence. [ more ]
Content marketing dates back to 1895 with John Deere's 'The Furrow' magazine, emphasizing providing value to customers over direct advertising. [ more ]
Leader Spotlight: Engaging customers authentically, with Dianna Lyngholm - LogRocket Blog
Creating an authentic brand-customer relationship through strategic communication and engagement methods is crucial for customer retention and success. [ more ]
Netlify aims to unite Composable Web and Headless Architecture for the best developer experience, while providing solutions for businesses and developers worldwide. [ more ]
Airbnb launches new global marketing strategy as ad engagement falls flat
Airbnb is expanding marketing strategies with 'Icons' to attract new customers through unique experiences under $100 and free, aiming to shift brand perception beyond vacation rentals. [ more ]
Airbnb launches new global marketing strategy as ad engagement falls flat By Reuters
Airbnb is expanding its offerings to attract new customers through unique experiences under $100, shifting its brand perception beyond vacation rentals. [ more ]
Unifying first-party data using CDPs and other tools: Best of the MarTechBot | MarTech
Deterministic matching in CDP uses verified info for direct customer profile link. Enables precise targeting, personalized campaigns, and improved customer engagement and loyalty. [ more ]
How To Add Some Flavor To Your Restaurant Marketing Strategy (2024) - Shopify
Crafting a successful restaurant marketing strategy involves various outreach tactics like online ads and social media to attract and retain customers.
Search engine optimization (SEO) plays a crucial role in helping restaurant owners boost visibility and attract local customers online. [ more ]
Vonage boosts conversational commerce with GenAI | Computer Weekly
Vonage launches GenAI for Conversational Commerce service with advanced capabilities like marketing template generator and live chat assistance.
GenAI-powered features aim to enhance customer engagement and streamline operations by empowering agent, marketing, and customer support teams. [ more ]
Mastering Email Marketing Automation: Your Comprehensive Guide
Email marketing automation is a strategy that allows for personalized and targeted communication with recipients based on their interests and behavior.
Using email marketing automation can lead to increased open rates, click-throughs, and conversions. [ more ]
Now with $5M, Leal invests in AI-driven customer engagement for LatAm merchants | TechCrunch
Leal, a Colombian retail tech company, raised $5 million in a pre-Series B funding round led by LEAP Global Partners and Rakuten Capital.
Leal enables merchants to build a customer database and offer cashback and rewards products to loyal shoppers by integrating with different point-of-sale systems. [ more ]