Real-time brand challenges typically emerge from subtle shifts in tone, context and culture rather than obvious spikes. Without domain-specific meaning intelligence and robust processes, off-the-shelf models can produce false positives or overlook risks.
Yes, AI can optimize for clicks. But it cannot build brands. And what Meta is quietly building is not a brand engine. It's a revenue machine optimizing attention flows to maximize yield. Its yield. Not yours.
Marketing is all about experimentation, and you can't expect everything to be a major win. But you could be investing too much time, money and resources into marketing strategies that don't align with your goals.
Recommendations evaluate your account setup and active campaigns, providing personalized, data-driven suggestions to improve performance. Each recommendation contributes to your score. The closer you are to 100 points, the more optimized your account is according to best practices. If your score is lower than 80, the platform will highlight areas for improvement and facilitate actionable steps.
‘Marketers can leverage the unique features of DOOH, like contextual relevancy and creative capabilities, to enhance brand reach and engagement with audiences.’