#marketing-strategy

#marketing-strategy

The new integration of GTM enrichment product Clay and the Gong Revenue AI Platform is the beginning of a shift in how we think about account intelligence and ABM personalization.

Make sure your content reaches all the right people. When you partner with EdWeek, the content distribution options are plentiful, and best when paired with multiple tactics to ensure you're meeting your target audience where they go to consume content.

Under Brian's leadership, North America achieved 120% year-on-year revenue growth in 2024, with an 88% surge in the US during the first quarter.

Static images and long-form copy only go so far, especially when your product has intricate features or a unique design.

The CARES Framework proposes that the next era of brand trust will be shaped by how brands proactively address five core dimensions of consumer well-being.

Relying primarily on paid advertising is similar to renting a property. You enjoy the luxury but do not own anything, leading to no equity built.

Retail media is transforming, with new buzzwords emerging to help marketers navigate an ever-evolving landscape, from attribution methods to continuous media presence.

Trader Joe's has topped the Axios Harris Poll 100 for 2025, showcasing a powerful reputation despite having fewer than 600 stores compared to larger retailers.

Mike Carney's impact as the Nationals' chief revenue officer included overseeing potential ballpark naming rights and jersey patch deals, areas critical for revenue generation.

Papa Johns aims to enhance customer loyalty by integrating its unique pepperoncini into its brand identity and creating innovative products like the 'Cini Dirty Soda.'

Emails with personalized subject lines generate up to 50% higher open rates than non-personalized ones, highlighting the power of personalizing content based on user preferences.