#marketing-strategy

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fromSocial Media Today
5 days ago

Pinterest Shares Tips on How to Maximize Your Pin Marketing Efforts

Right now is the time to start planning your holiday marketing strategy in order to ensure that you're getting the most out of your efforts.
Marketing
#real-estate
Marketing
fromIrish Independent
5 days ago

Astronomer hires Gwyneth Paltrow, Chris Martin's ex-wife to deal with Coldplay kiss-cam fallout

Astronomer engaged Gwyneth Paltrow as a temporary spokesperson for crisis PR after a scandal, successfully diverting attention and promoting their services.
E-Commerce
fromPractical Ecommerce
6 days ago

Facebook 'Megaphone' Powers D2C Watch Brand

Advertising amplifies brands rather than directly acquiring customers, viewing platforms like Facebook as tools for long-term value.
fromForbes
1 week ago

Unlocking Brand Intelligence With Meaning-Centered Models

Real-time brand challenges typically emerge from subtle shifts in tone, context and culture rather than obvious spikes. Without domain-specific meaning intelligence and robust processes, off-the-shelf models can produce false positives or overlook risks.
Marketing tech
#brand-management
fromMarTech
1 week ago
Marketing tech

Your brand, everywhere: Engineering discoverability in a multimodal world | MarTech

fromMarTech
1 week ago
Marketing tech

Your brand, everywhere: Engineering discoverability in a multimodal world | MarTech

#ai-in-marketing
Marketing tech
fromThe Drum
1 month ago

'It's the greatest sparring partner you can have': EY's CMO on AI adoption

EY is actively integrating AI tools into its marketing workflows to enhance creativity and efficiency.
fromMiami Herald
1 week ago

Albertsons names new top retail media executive

Brian Monahan has been appointed as the new head of Albertsons' retail media business, succeeding Kristi Argyilan. He previously led retail media strategy at Dentsu for nearly eight years.
E-Commerce
#entrepreneurship
fromEntrepreneur
1 week ago
E-Commerce

The Playbook I Used to Launch a Thriving 8-Figure Business - and How You Can Too | Entrepreneur

fromEntrepreneur
1 week ago
E-Commerce

The Playbook I Used to Launch a Thriving 8-Figure Business - and How You Can Too | Entrepreneur

fromMarTech
1 week ago

Distributed storefronts demand smarter, faster brand strategy | MarTech

The commerce landscape is evolving into a real-time, interconnected ecosystem where every media interaction acts as a storefront.
#creator-economy
E-Commerce
fromModern Retail
1 week ago

Yankee Candle is rebranding to regain relevancy amid sales declines

Yankee Candle is rebranding to appeal to younger customers and address declining sales.
fromThe Drum
1 week ago

Using Skynet to sell shampoo? Meta's AI pitch is a trap, build a brand instead

Yes, AI can optimize for clicks. But it cannot build brands. And what Meta is quietly building is not a brand engine. It's a revenue machine optimizing attention flows to maximize yield. Its yield. Not yours.
Marketing
fromBusiness Matters
2 weeks ago

Why More Businesses Are Choosing a Fractional CMO Instead of Agencies and Junior Hires

A fractional CMO provides strategic leadership part-time, focusing on long-term growth strategies while avoiding the costs associated with full-time executive salaries.
Marketing
#brand-authenticity
fromForbes
1 week ago
Marketing

15 Warning Signs A Marketing Idea Might Miss The Mark

Marketing campaigns can fail if they disconnect from the target audience or lack strategic alignment.
Recognizing early signs of disconnection is crucial for successful campaign adjustments.
fromThe Drum
3 weeks ago
Marketing

Durable or disrupted: why only bold brands will survive the AI era

The lasting advantage for brands is built on authenticity, trust, and meaningful consumer relationships.
E-Commerce
fromEntrepreneur
1 week ago

Why Emotional Branding Is Out and Functional Loyalty Is In. | Entrepreneur

Brand loyalty is evolving from emotional connections to functionality-first experiences.
fromMarTech
1 week ago

Why it's time to reframe email from campaigns to conversations | MarTech

Many email programs are simply a string of campaigns to tell the customers what the brand wants to say. This often leads to irrelevant messaging.
Marketing
fromEntrepreneur
2 weeks ago

Liquid Death Announces 'Sane' Energy Drink | Entrepreneur

Liquid Death will launch Sparkling Energy, an energy drink with 100 milligrams of caffeine in January.
fromMarketing Dive
2 weeks ago

How CeraVe built a $2B brand by blending education and entertainment

CeraVe combines humor and brand credibility to cement its status as a leading skincare brand.
fromCreative Bloq
2 weeks ago

How tiny tweaks can spark rebrand revolutions

Brands must decide between a complete overhaul or a refresh, addressing strategy and intent for successful rebranding.
Mindfulness
fromCreative Boom
2 weeks ago

Why Shangri-La's exodus from social media should inspire all creative people

Shangri-La field is abandoning social media in favor of cultivating real human connections for its 2025 transformation.
fromBusiness Matters
2 weeks ago

How to Optimize Your Instagram Ad Spend for Maximum ROI

Success on Instagram requires optimizing ad spend and setting clear goals to achieve the best ROI.
E-Commerce
fromFast Company
2 weeks ago

Why it can be good for business to fight with your rival

Brands referencing rivals can enhance consumer engagement and influence purchase intent under certain conditions.
#advertising
#seo
fromEntrepreneur
2 weeks ago

Why Skipping This One PR Move Could Stall Your Startup's Growth Before It Even Begins | Entrepreneur

Startups must prioritize public relations before product launch to create tension, interest, and credibility.
Marketing
fromMarTech
2 weeks ago

Why visibility is now the most important marketing metric | MarTech

AI visibility drives marketing performance before the first user click.
Content must be optimized for visibility in AI-generated experiences.
fromForbes
2 weeks ago

A Masterclass In Brand Building: The Importance Of Immersive, Owned Content

Naked Diablo is differentiating itself in the crowded tequila market by launching a reality TV series to promote its brand origin.
#social-media
fromMarketing Dive
3 weeks ago
Marketing

Digital marketing statistics of 2025: H1 by the numbers

The global social media ad market is estimated to grow by 12% this year.
fromHubspot
1 month ago
Social media marketing

Secrets of savable content: How to create content buyers come back for

Savable content has become essential for social media engagement, indicating its increased value to users.
fromHubspot
1 month ago
Social media marketing

Secrets of savable content: How to create content buyers come back for

fromObserver
2 weeks ago

Gen Alpha is Old Enough to Hit 'Add to Cart'-Here's What That Means for Commerce

Generation Alpha is increasingly influential in household purchasing decisions, surpassing the influence of previous generations.
fromHubspot
2 weeks ago

Memorable marketing, visible mistakes, and a faster horse

Make it half measurable, half memorable. Half your marketing should be *measurable*, half should be *memorable*," Brenna Loury posted on LinkedIn a few months back.
Marketing
fromFast Company
2 weeks ago

Starbucks's new Secret Menu is a perfect strategy to tap TikTok

Starbucks is launching a secret menu that features fan-created beverages as part of a strategy to boost growth.
fromMarTech
2 weeks ago

Why Mel Robbins' "Let Them" theory is the mindset marketers need now | MarTech

Let them doubt you, let them post, let them make noise. Your job isn't to react but to stay focused on what drives results within your control.
Marketing
fromForbes
2 weeks ago

How Challenger Brands Win In Turbulent Times

Brands should continue investing in marketing during downturns to emerge stronger.
fromThe Drum
2 weeks ago

Patron just showed us what purpose really is and what it can do for brands

Brand purpose has become the villain of marketing strategy. People have it confused and, quite like the word 'woke,' it has been used to bamboozle marketers into shutting down decent campaigns.
Marketing
fromHackernoon
2 years ago

Why Most Brands Fail at Hiring the Right Marketing Partner - And How to Fix it | HackerNoon

Brands often regret hiring the wrong agency due to flawed discovery processes and vague vetting methods.
fromSocial Media Explorer
3 weeks ago

How a Consultant Helps You Compete and Win in Marketing - Social Media Explorer

Marketing is all about experimentation, and you can't expect everything to be a major win. But you could be investing too much time, money and resources into marketing strategies that don't align with your goals.
Marketing
E-Commerce
fromEntrepreneur
3 weeks ago

The Best Domains Are Gone - Here's How Savvy Founders Still Snag Them | Entrepreneur

Acquiring a premium domain is a strategic asset that enhances brand credibility and reduces marketing costs.
Marketing
fromMarTech
3 weeks ago

When and how to segment your product messaging | MarTech

Effective product messaging creates recognition that sparks belief in the audience.
fromEMARKETER
3 weeks ago

Measurement challenges impede influencer marketing growth

Measuring creator performance is the top barrier to influencer marketing success for brand marketers worldwide, according to a recent CreatorIQ report.
E-Commerce
Television
fromEMARKETER
3 weeks ago

Traditional TV still dominates daily media time

US adults will spend an average of 2 hours and 29 minutes daily on traditional TV in 2025.
fromMarTech
3 weeks ago

Why causal AI works when other forecasting models fail | MarTech

Causal AI transforms forecasting from linear predictions to dynamic, real-time adjustments.
fromMarketing Dive
3 weeks ago

Unilever debuts AI-driven design unit to wean brands off TV-first model

Unilever accelerates home care production with in-house graphic design center using generative AI.
fromThe Drum
3 weeks ago

WeTransfer co-founder Damian Bradfield: 'Our best marketing happened when we had no money'

Scarcity, not spending, drove WeTransfer's success and challenges the conventional digital marketing playbook.
fromInverse
3 weeks ago

10 Years Ago, 'Rocket League's Unlikely Redemption Story Changed Everything

Psyonix's decision to launch Rocket League as a free game for PlayStation Plus subscribers was a game-changing marketing strategy due to their limited budget, yet it proved successful.
Video games
Marketing
fromBusiness Matters
3 weeks ago

Google's Best Kept Secret: The Real Value of Paid Traffic

Paid ads provide the ability to effectively target specific audiences, leading to increased visibility and conversions.
E-Commerce
fromAdExchanger
4 weeks ago

What's The Scoop On Haagen-Dazs' Evolving Media Mix? | AdExchanger

Häagen-Dazs targets ice cream lovers with campaigns focused on quality and moments of indulgence, utilizing both linear and streaming media effectively.
fromstupiddope.com
3 weeks ago

Saying No Budget for Marketing Is Costing You More Than You Think | stupidDOPE | Est. 2008

Marketing isn’t a luxury line item; it’s a growth engine. If you’re not investing in it, you’re betting your business’s future on hope, not strategy.
Marketing
Marketing
fromMarylandReporter.com
4 weeks ago

Agency vs. In-House: What's the Best Fit for Your Business? - MarylandReporter.com

Choosing between an in-house marketing team and an agency depends on specific business situations and goals.
Travel
fromFast Company
4 weeks ago

Tripadvisor just turned its user reviews into a new brand with a whole lot to say

Tripadvisor is refreshing its brand to attract more travelers for experiential vacation bookings.
E-Commerce
fromInc
4 weeks ago

Olipop's Latest Marketing Stunt Drew a 30,000-Person Waitlist-and Sold Out Immediately

Olipop is transforming influencer marketing by engaging customers directly through limited-edition PR kits instead of traditional gifting.
fromVogue Business
4 weeks ago

Inside Rare Beauty's Substack strategy

The newsletter intends to be more intimate and insidery than Rare Beauty's Instagram or TikTok channels, emphasizing community engagement through long-form narratives.
Fashion & style
fromSocial Media Today
1 month ago

Reddit Launches New Ad Optimization Tips In-Stream

Recommendations evaluate your account setup and active campaigns, providing personalized, data-driven suggestions to improve performance. Each recommendation contributes to your score. The closer you are to 100 points, the more optimized your account is according to best practices. If your score is lower than 80, the platform will highlight areas for improvement and facilitate actionable steps.
E-Commerce
#brand-building
fromHubspot
1 month ago
Growth hacking

In a feature-parity world, it's all about your brand - here's how your startup can nail it in the first 100 days

fromHubspot
1 month ago
Growth hacking

In a feature-parity world, it's all about your brand - here's how your startup can nail it in the first 100 days

fromSLR Lounge
1 month ago

How to Write a Photographer About Me Page That Connects

An About Me page is essential for engaging clients and converting visitors into paying customers.
fromThe Drum
1 month ago

Teenage Cancer Trust's Warren Fiveash on why charity marketers need a big brand mindset

Charity marketers must think like commercial brands and embrace risk.
fromThe Drum
1 month ago

Ad of the Day: McDonald's resurrects Filet-O-Fish Facebook group from 2012

McDonald's revived an old Facebook group dedicated to the Filet-O-Fish, which has grown to 5,800 members after initially being ignored with only six followers in 2012.
E-Commerce
fromExchangewire
1 month ago

Journey Further's Tom Bottomley on Programmatic DOOH, Omnichannel Measurement, and Multi-Market Activation - ExchangeWire.com

‘Marketers can leverage the unique features of DOOH, like contextual relevancy and creative capabilities, to enhance brand reach and engagement with audiences.’
Digital life
#apple
fromPractical Ecommerce
1 month ago

7 Ways to Prep for Holiday Selling

Analyzing last year's holiday sales data is crucial for planning successful campaigns this year.
Understanding sales patterns and customer behavior can optimize inventory and promotions during holiday seasons.
fromMarTech
1 month ago

Marketing can't own the results without a say in the strategy | MarTech

Marketing often lacks genuine strategic influence in decision-making, causing a disconnect between tactical objectives and overall corporate growth.
fromForbes
1 month ago

It's Time For Brands To Stop Selling And Start Educating

Education isn't a content trend-it's a business advantage. It builds trust, drives long-term loyalty and increasingly determines what gets seen in search and social.
Marketing
Marketing tech
fromThe Drum
1 month ago

UM Malaysia's Sue-Anne Lim shares media tips: Don't sell ad space - build your brand

Transformation in agencies can lead to new growth opportunities, especially during challenging times.
Adapting to client demands for value amidst a changing agency landscape is crucial.
fromSocial Media Today
1 month ago

Snapchat Shares Trend Insights for Marketers to Tap Into This Summer [Infographic]

Snapchat's summer offers the best advertising prices and engagement rates, providing brands unique opportunities to connect with consumers.
Growth hacking
fromForbes
1 month ago

Find Your Breakthrough Marketing Channel: Explore Then Exploit

Exploration in marketing helps identify effective channels before fully committing resources.
Marketing tech
fromMarTech
1 month ago

How to lead marketing through economic uncertainty | MarTech

Reallocating resources, rather than cutting budgets, is vital for thriving in economic uncertainty.
Apple
fromBenzinga
1 month ago

Could Apple Ad Removals Be Hurting The Brand? - Apple (NASDAQ:AAPL)

Apple Inc. is reevaluating its marketing strategy following the withdrawal of multiple advertisements over the past year.
fromTasting Table
1 month ago

The Discontinued McDonald's Seafood You Probably Never Knew About - Tasting Table

The McLobster, featuring 100% Atlantic lobster meat, initially debuted in 1993 but struggled with supply issues leading to its limited market presence.
LA food
Marketing tech
fromMarTech
1 month ago

Retail media moves from the bottom of the funnel to center stage | MarTech

Retail media is now a vital strategic pillar, evolving from performance focus to comprehensive marketing ecosystems.
NYC food
fromFortune
1 month ago

Heinz introduces 'breakfast ketchup.' Your bacon and eggs may never be the same.

Heinz is promoting its new 'breakfast ketchup' as a condiment for breakfast foods, with claims that 25% of people already use ketchup at breakfast.
fromRAIN News
1 month ago

Radio's "perceived effectiveness" problem (and solution)

Perceived marketing effectiveness often exceeds actual effectiveness, except for radio, which demonstrates higher real ROI than perceived ROI.
fromDigiday
1 month ago

Omnicom wraps up its Cannes Lions presence with a YouTube livestream partnership

Omnicom is leveraging live streaming partnerships, specifically with YouTube, to enhance targeted marketing for clients.
Marketing tech
fromThe Drum
1 month ago

Dow Jones's Sherry Weiss: Marketing at the speed of the newsroom matters more than ever

Brands must adapt their marketing strategies to respond quickly to news events.
Moving at the speed of news is essential for modern CMOs across all sectors.
from24/7 Wall St.
1 month ago

The Price of a Happy Meal Over the Years

The Happy Meal, introduced in 1979, aimed to attract families to McDonald's by appealing to children with toys and meal combos, a strategy that proved immensely popular.
Retirement
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