"To view this video, please enable JavaScript and consider upgrading to a web browser that supports HTML5 video Media Summit and Experiential Marketing | Nov 8, 2022 Raja Rajamannar, Chief Marketing Officer of Mastercard (US), explores how the world of marketing is embracing more sensory and experiential approaches. And looks at what all marketers can learn from this broader approach."
"And looks at what all marketers can learn from this broader approach."
Marketing is embracing sensory and experiential approaches to create deeper customer engagement and stronger emotional connections. Multisensory elements—sound, sight, touch, taste, and scent—are being integrated into campaigns and brand environments to make experiences more memorable. Experiential strategies combine physical, digital, and live interactions to encourage trial, loyalty, and word-of-mouth. These approaches emphasize immersion, personalization, and measurable outcomes such as increased recall and preference. Marketers can adapt sensory and experiential techniques across industries to differentiate brands and drive meaningful customer behaviors.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]