#experiential-marketing

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E-Commerce
fromBusiness Matters
1 week ago

Where business events find their sparkle

Corporate events prioritize memorable experiences over packed schedules.
Creative elements like a starlit dance floor enhance guest engagement.
fromFood & Beverage Magazine
3 weeks ago

Frozen Pops & Broadway Bops: Inside AKA's Coolest Summer Party

Broadway's marketing experts hosted a creative summer party featuring Tony-themed frozen treats, merging theatrical elements with unique culinary experiences.
#branding
more#branding
fromForbes
1 month ago

Why Your Small Brand Should Try Experiential Marketing Now

Experiential marketing creates genuine engagement and memorable experiences that traditional digital advertising struggles to achieve.
#marketing-trends
more#marketing-trends
Marketing tech
fromInc
2 months ago

What Diageo's Formula 1 Strategy Can Teach You About Luxury Marketing

Luxury brands in Formula 1 must focus on creating meaningful experiences amidst a competitive landscape dominated by logos.
fromAdweek
2 months ago

Immersive and Personal: Marketers Share Where They Think Experiential Is Headed

Experiential marketing is evolving to create more personalized, real-life connections in a world increasingly dominated by online interactions.
fromVogue Business
2 months ago

Can Together Group build the LVMH of luxury agencies?

Together Group's acquisition of Obo enhances its capability to serve luxury brands comprehensively.
fromMarketing Dive
2 months ago

Urban Outfitters deepens Gen Z experiential strategy for back to school

Urban Outfitters targets Gen Z through experiential marketing, showcasing uniquely themed dorm aesthetics and assisting with graduates' transitions.
#marketing
more#marketing
fromEntrepreneur
2 months ago

Former Trader Joe's Employee Grew Her Side Hustle to $20M | Entrepreneur

I started Tinker Tin 13 years ago... We pivoted fairly quickly from camping rentals to renting these vintage trailers out to Hollywood studios for movies and commercials.
Growth hacking
fromBusiness Matters
2 months ago

Wheels in Motion: How Darren Janesky Brings Joy, One Ride at a Time

Darren Janesky emphasizes safety as the foundation of his amusement ride business.
fromGSMArena.com
3 months ago

Samsung is making this Ferris wheel free for two weeks

Samsung is advertising its Galaxy S25 series by offering free rides on The View Ferris wheel in Brussels, showcasing the capabilities of its Galaxy AI.
Gadgets
Media industry
fromAdweek
3 months ago

We Are Social Acquires HELO to Bolster AI-Powered Creative and Production

We Are Social's acquisition of HELO enhances its production capabilities, particularly in AI and experiential marketing.
fromFast Company
3 months ago

Design Within Reach just turned this iconic Palm Desert house into a shoppable vacation home

The Wave House in Palm Desert, now a rental, showcases DWR's new furniture collection, enhancing experiential marketing for guests.
Marketing tech
fromThe Drum
4 months ago

Get experience right & people won't just remember you - they'll bring others into your world

Experiential marketing is essential for brands to engage consumers meaningfully.
Social media marketing
fromDigiday
4 months ago

How marketers at FX, Paramount and Criterion feel about experiential at SXSW

Experiential marketing has shifted from mere relevance to fostering deeper consumer interactions and brand love, especially post-pandemic.
Social media marketing
fromAdweek
4 months ago

How to Nail Experiential Marketing, According to the Agency Behind Taylor Swift and Beyonce's Tours

The evolution of social media requires professionals to adapt and stay up-to-date with trends and technology.
Marketing tech
fromMarTech
4 months ago

Why digital brands like Netflix and Wayfair are betting on physical stores | MarTech

Brick-and-mortar retail is crucial for brand engagement and emotional connection, serving as a vital touchpoint for customer loyalty.
Marketing tech
fromThe Drum
4 months ago

Architects of the future: how AI is tearing up the experiential marketing rulebook

AI is redefining experiential marketing by making experiences dynamic and personalized.
The future of experiences involves active participation rather than passive observation.
Chicago
fromEater Chicago
5 months ago

Harry Potter's Wizarding World Will Bring a Massive Butterbeer Bar to Chicago's Mag Mile

The Harry Potter Shop aims to revitalize Chicago's Mag Mile amidst high retail vacancies.
fromThe Drum
6 months ago

Shop the moment: The rise of experiential commerce

As businesses evolve and consumers' needs and behaviors shift, experiential commerce emerges as a new frontier, combining meaningful brand experiences with seamless transactions.
Marketing
Miscellaneous
fromArchitectural Digest
7 months ago

I Tested the $20,000 Nosferatu Sarcophagus Bed and Lived to Tell the Tale

The article explores a surreal and gothic film event where a sarcophagus serves as both a prop and a surreal experience for attendees.
Marketing
fromThe Drum
11 months ago

Classic billboard ads hold great lessons, especially for experiential marketers

Billboards once symbolized creativity in marketing; today, many lack impactful and memorable designs.
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