"The companies' announcement specifically mentions "co-branding campaigns," and cites Netflix's increasingly global lineup of programs - Brasil 70 - A Saga do Tri, South Korea's Culinary Class Wars and the U.K.'s The Gentlemen were all mentioned - as one of the factors behind it. As for what people can expect, the press release alludes to "consumer activations, title integrations, limited-edition packaging [and] digital promotions" as possibilities."
"Another factor driving this partnership seems to be Netflix's expansion into broadcasting live sports. Its forays into working with the NFL are only part of its ambitions on that front; it sounds like AB InBev will be a presence in Netflix's coverage of the 2027 Women's World Cup. (Netflix will also be broadcasting the 2031 edition of the tournament.)"
""The popularity of our titles allows us to pierce the cultural zeitgeist in ways few others can, and a great partnership can make that even better," said Netflix's Chief Marketing Officer Marian Lee in a statement. "We are super excited about creating attention-grabbing campaigns with AB InBev that are just as unique, fun, and creative as the shows and movies they support.""
""Through this multiyear partnership with Netflix, we will continue to transform AB InBev from being an advertiser to an experience provider,"
Netflix and AB InBev entered a multiyear partnership focused on co-branding campaigns, consumer activations, title integrations, limited-edition packaging, and digital promotions tied to Netflix programming worldwide. The partnership leverages Netflix's increasingly global content slate to connect beverage marketing with shows from Brazil, South Korea, and the U.K. AB InBev intends to move beyond traditional advertising toward experience-driven activations and will be involved in Netflix's live-sports coverage, including the 2027 and 2031 Women's World Cup tournaments. The collaboration aims to produce attention-grabbing, creative campaigns that merge entertainment properties with beverage experiences for global audiences.
Read at InsideHook
Unable to calculate read time
Collection
[
|
...
]