"After being cooped up inside with few opportunities to socialize, people yearned to break the overwhelming isolation they'd experienced during the pandemic. During the past couple of years, younger generations, especially, have been " revenge living," spending on travel and other lavish experiences to make up for lost time."
"That's where Authentic Live, a dedicated business launched by Authentic Brands Group, has stepped in to create, curate, and host live events as well as immersive experiences. Those outings connect to the group's 50-plus brands, including Sports Illustrated, Shaquille O'Neal, and more, which have become particularly popular with Gen Z and millennials."
"But this isn't any old carnival: Ticket prices start at $250 for general admission, and cost as much as $1,550 for shared VIP tables. "When someone buys a ticket with their hard-earned dollars-whether it's a general admission or a VIP-they tend to really enjoy themselves," Dienst told Fortune. "And that energy lifts everybody.""
Post-pandemic consumers, particularly younger generations, have pursued “revenge living,” prioritizing travel and lavish experiences to compensate for lost social time. Authentic Live, created by Authentic Brands Group, designs and hosts immersive events tied to over 50 brands, including Sports Illustrated and Shaquille O’Neal, targeting Gen Z and millennials. The company stages 50-plus signature events annually and leverages celebrity talent, premium pricing, and data-driven outcomes at major tentpoles like the Super Bowl, F1, and the Kentucky Derby. Examples include Shaq’s Fun House, a music-and-carnival experience, and SI: The Party with major musical acts and tiered ticketing.
Read at Fortune
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