#brand-strategy

#brand-strategy

The focus on brand-led growth highlights a significant shift from product-led strategies; brands now serve as the essential distinction and protective moat in today's competitive landscape.

The message is clear this morning: get the most out of the brand stable. The company says that means matching the right product to the right shopper and there's work to be done, with revenue down in all key commerce channels.

The closure of CosMc's, designed to rival Starbucks, marks a surprising turn for McDonald’s, raising questions about future brand experiments and innovation.

Mountain Dew has evolved from its humble beginnings as a whiskey mixer in the 1940s, thanks to Pepsi's marketing strategies and flavor innovation.

As economic uncertainty persists and undermines consumer confidence, major restaurant brands have watched same-store sales growth flatten out or barely inch up, with Chili's being a notable exception.

To stay ahead, brands need to be intentional, proactive and crystal clear about what they stand for.

Our team is strong and growing, these changes will ensure the brand is poised to take advantage of market opportunities in the premium, imported vodka category. We are thrilled to have Steve now lead our global expansion efforts as COO.

Demonstrating how the brand drives higher value through data and insights becomes crucial to justify premium positioning and resist price wars.

In 2025, 4/20 marketing is less about flash sales and more about strategic positioning. Consumers are looking for brands they can trust.

On's rebranding strategy has successfully broadened its appeal beyond running to include tennis and streetwear, leveraging high-profile collaborations and Robert Federer’s influence.