#brand-strategy
#brand-strategy

Marketing

The art of the influencer brief

Marketing

The creator agency of record is now part of the core marketing stack

E-Commerce

WTF is behind the explosion of faceless creators?

fromInc

What Big Brands Can Learn From Hailey Bieber's $1 Billion Payday for Rhode

Hailey Bieber's brand success highlights the power of celebrity-driven marketing and the potential for parasocial relationships in consumer engagement.

How To Avoid The Seven Deadly Sins Of Influencer Marketing

Influencers and brands must avoid the seven deadly sins to maintain audience trust and effective collaborations.

fromVogue Business

4 days ago

Fashion & style

The new rules of influencer trips

Marketing

The art of the influencer brief

Marketing

The creator agency of record is now part of the core marketing stack

E-Commerce

WTF is behind the explosion of faceless creators?

fromInc

What Big Brands Can Learn From Hailey Bieber's $1 Billion Payday for Rhode

Hailey Bieber's brand success highlights the power of celebrity-driven marketing and the potential for parasocial relationships in consumer engagement.

more#influencer-marketing

Social media marketing

How To Avoid The Seven Deadly Sins Of Influencer Marketing

fromPodcaster News

6 days ago

Bestselling Author Ryan Holiday Teams Exclusively With Backyard Ventures - Podcaster News

Backyard Ventures represents Ryan Holiday across all media properties, emphasizing growth and strategic brand partnerships.

Marketing

6 days ago

Brands navigate political tightrope amidst heightened culture war risks

Brands are increasingly cautious in their marketing strategies to avoid political backlash in a polarized environment.

#marketing

Marketing

We've forgotten how to market. So, how should today's playbook look

US politics

Confessions of a comms exec on exploring conservative media partnerships in hyper-partisan era

fromwww.thedrum.com

Marketing

The promise of creative technology

Social media marketing

Move over, Becks. It's time to make room for the nano-influencers

Artificial intelligence

fromHubspot

in 1 month

Zappi's CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more

Exceptional marketers view AI as a team member requiring training and feedback, not just a tool for output.

Washington Wizards

fromGarlandjournal

Superb Woman: Alexandria Williams

Alexandria Williams is the Director of Marketing for the Dallas Mavericks, known for her strategic vision and community involvement.

Marketing

We've forgotten how to market. So, how should today's playbook look

US politics

Confessions of a comms exec on exploring conservative media partnerships in hyper-partisan era

fromwww.thedrum.com

Marketing

The promise of creative technology

Social media marketing

Move over, Becks. It's time to make room for the nano-influencers

fromHubspot

in 1 month

Artificial intelligence

Zappi's CMO shares her secrets for building AI agents that nail brand voice, manage compliance, and more

fromGarlandjournal

Washington Wizards

Superb Woman: Alexandria Williams

more#marketing

fromDaily Express US

Meghan Markle accused of 'milking' fame from Harry in brutal takedown

"It [As Ever] is run by a confederacy of dunces working on this platform that is just getting maximising the value from her fame that came from Suits and being a part of the Royal Family and they're just milking that for everything they can."

Miscellaneous

E-Commerce

Vestiaire Collective Appoints Samina Virk Global Chief Marketing Officer, Adding to U.S. CEO Duties

Samina Virk appointed as global CMO of Vestiaire Collective, continuing as U.S. CEO to enhance brand presence globally.

What Social Media Instability Means For Content Ownership

Content ownership empowers brands, ensuring control over their narrative and creative assets, ultimately driving business growth and stability.

E-Commerce

fromBusiness Insider

Nike salary data reveals what employees can make at the sportswear giant

Nike is investing in tech and product jobs to support its brand revival and strategic realignment.

Podcast

fromRAIN News

Brand favorability and awareness stand out in Acast case study

KFC's ad campaign on podcasts creatively combined humor with storytelling for authentic engagement.

fromRetail Dive

Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

JanSport's latest campaign for Gen Z uses humor and emotional connections to enhance brand perception and boost engagement.

UX design

What even is brand strategy anyway?

Brand strategy defines a brand's identity, purpose, and competitive advantage.

Business

fromCmsreport

To Hire or Outsource: Which Company Functions Belong In-House?

Small and medium businesses must choose between in-house teams and outsourcing based on their specific needs and costs.

Why Consistency Is The New Currency In AI Search

In today's digital landscape, AI systems are primary interpreters of content, reshaping how brands are discovered and trusted.

Digital life

#d2c

E-Commerce

Unlocking e-commerce success on Amazon for D2C brands - London Business News | Londonlovesbusiness.com

DC food

Unlocking e-commerce success on Amazon for D2C brands - London Business News | Londonlovesbusiness.com

E-Commerce

Unlocking e-commerce success on Amazon for D2C brands - London Business News | Londonlovesbusiness.com

DC food

Unlocking e-commerce success on Amazon for D2C brands - London Business News | Londonlovesbusiness.com

AI Agents Are Killing Brand Loyalty And Reshaping How We Shop

AI agents are beginning to make buying decisions, fundamentally changing marketing dynamics.

Beyond memes: what makes a brand culturally powerful?

Brands need to understand and leverage cultural power authentically, rather than exploit trends superficially.

3 ways to create local love for global content

Brands must prioritize local voices and authentic storytelling over universal messages for effective global engagement.

fromDaily Coffee News by Roast Magazine

16 straight quarters of growth: why out-of-home wants more than just budget share

Out-of-home advertising is experiencing significant growth, marking its 16th consecutive quarter of revenue increases.

4 weeks ago

JDE Peet's Execs Outline New Direction for Peet's Coffee in the U.S.

Peet's Coffee is shifting towards omni-channel growth with a focus on franchising and retail expansion under the 'Reignite the Amazing' initiative.

Mobile UX

fromGSMArena.com

4 weeks ago

We have selected Skena as our exclusive advertising agency in Indonesia

Skena has been chosen as the exclusive advertising partner for Indonesia to better understand the market and serve audiences.

E-Commerce

fromSocpub

fromInside Higher Ed | Higher Education News, Events and Jobs

White Label vs. Private Label: What's the Difference, and What's Best for Your Brand?

White label provides finished goods with branding, while private label allows customization, impacting margins, timeline, and customer loyalty.

3 Questions for Karina Kogan of Education Dynamics

EducationDynamics helps colleges and universities strategically grow and enhance their brand by aligning with modern learners' needs.

fromThe Business of Fashion

Hands-Free Brand Kizik Is Popping Up in 9 Cities Across US With Mobile Truck Activation

"We have what we call the 'aha' moment, which is what happens when a customer steps into a pair of Kizik shoes... It's one of those 'wow' moments where people realize how our shoes work."

E-Commerce

fromstupidDOPE | Est. 2008

Executive Memo | Selling to Consumers in Uncertain Times

Brands aiming to capture US consumers must navigate a challenging landscape marked by inflation and uncertainty, necessitating strategic adaptations to meet changing shopper behaviors.

E-Commerce

How PR Pros Can Use GEO and LLM Marketing to Make Brands Show Up in ChatGPT | stupidDOPE | Est. 2008

The PR teams that learn how to feed this ecosystem properly—via smart content, precise localization, and semantically aligned narratives—will see their clients get surfaced more often.

Public health

Marketing

fromPhys

Why brands are embracing fantasy: The psychology behind escapist marketing in anxious times

Escapist marketing offers consumers a temporary escape from reality, influencing brands to embrace storytelling and immersive experiences.

Emotional connection and creativity are key components driving the preference of Gen Z consumers toward brands.

fromstupidDOPE | Est. 2008

Set Active's Lindsey Carter Discusses Seven Years of Bold Color Matching and Commitment to Community

Set Active emphasizes community and transparency in building its brand identity and success.

#digital-marketing

Digital life

Why Top Agencies Partner with stupidDOPE for Evergreen Content Distribution | stupidDOPE | Est. 2008

Social media marketing

How Brands Can Master Bluesky and Capitalize on Its Growing Audience | Entrepreneur

fromstupidDOPE | Est. 2008

Marketing tech

How To Drive Performance With An Integrated Digital Marketing Strategy

Digital life

Why Top Agencies Partner with stupidDOPE for Evergreen Content Distribution | stupidDOPE | Est. 2008

Social media marketing

How Brands Can Master Bluesky and Capitalize on Its Growing Audience | Entrepreneur

How To Drive Performance With An Integrated Digital Marketing Strategy

Digital marketing is essential for business success as it directly ties to corporate objectives and performance metrics.

more#digital-marketing

How Gen Z is reshaping shopping - and what it means for Gen Alpha

More than half of Gen Z discovers products on social platforms, especially TikTok, Instagram, and YouTube, signaling a major shift in shopping habits.

Marketing tech

#dei

Marketing tech

The surprising metric that will define the future of creative work

Marketing tech

'Diversity isn't political, it's commercial': Edgar Hernandez on why brands need new playbook for growth

Marketing tech

The surprising metric that will define the future of creative work

Marketing tech

'Diversity isn't political, it's commercial': Edgar Hernandez on why brands need new playbook for growth

more#dei

The best brand refreshes aren't revolutions, they're evolutions

A report by McKinsey backs this up. Companies that invest in brand evolution grow 20%-30% faster than those that don't. This isn't about having Coca-Cola-level budgets.

Graphic design

What you missed at Cannes Lions 2025

Cannes Lions 2025 highlighted practical approaches in marketing, focusing on real case studies and the evolving relationship between brands and creators.

#advertising

Marketing tech

Are you not entertained? The next frontier of brand entertainment

fromVinePair

Social media marketing

The VinePair Podcast: Can You Market Through Memes?

Marketing tech

Are you not entertained? The next frontier of brand entertainment

fromVinePair

Social media marketing

The VinePair Podcast: Can You Market Through Memes?

IRL > Algorithm: The Future of Socialization

AI and algorithms risk homogenizing culture, leading to 'vanilla' content devoid of diversity.

European startups

How PepsiCo is using chips to power street food entrepreneurs in Mexico

PepsiCo is leveraging Mexican street food entrepreneurs to boost innovation and growth.

#e-commerce

Marketing tech

Authentic Brands Group Taps Amazon Exec to Head Marketplace Effort

fromMedium

UX design

5 brands that nail the art of omnichannel UX

Marketing tech

How Brand Manufacturers Are Redefining Strategy In The Age Of E-Commerce

Marketing tech

Authentic Brands Group Taps Amazon Exec to Head Marketplace Effort

UX design

fromMedium

5 brands that nail the art of omnichannel UX

Smart experience design is essential to leveraging new e-commerce tools effectively.

Brands like Dior and Oysho exemplify successful e-commerce strategies that enhance customer experiences.

How Brand Manufacturers Are Redefining Strategy In The Age Of E-Commerce

Scale without strategic precision is a liability for brand manufacturers, requiring adaptation to new market dynamics.

more#e-commerce

How The Creator Economy Is Reshaping Modern Marketing - And Why Brands Are Paying Attention

The creator economy is essential for brand trust and growth, shifting from niche to mainstream importance.

Build a Brand That Gets You Noticed-Starting with This One Tool | Entrepreneur

AI branding tools promise speed, scale and studio-quality polish. But here's the truth: AI won't fix a messy brand. It will just make the mess more visible.

Artificial intelligence

fromLos Angeles Times

Paris Saint-Germain hopes Champions League title will help it expand its brand

"What I really want to do right now is take it and bring it upstairs." - Frier expressed his excitement about hosting the replica of the UEFA Champions League trophy.

Paris food

Live is where it's at for Omnicom, based on research (and strategy) it's bringing to Cannes

Omnicom emphasizes harnessing live experiences to enhance brand growth and capitalize on evolving consumer preferences for community and shared experiences.

How To Win With Owned Data, Content And Communities

Brands must own their data and content to thrive in a changing digital landscape.

#content-marketing

Marketing tech

Why Your Content Messaging Isn't Converting - And What to Do About It | Entrepreneur

Social media marketing

How to Break Through Digital Noise With These 4 Creative Content Formats | Entrepreneur

Marketing tech

Why Your Content Messaging Isn't Converting - And What to Do About It | Entrepreneur

Social media marketing

How to Break Through Digital Noise With These 4 Creative Content Formats | Entrepreneur

more#content-marketing

Tracksuit's $25 Million Raise Shows How Brand Metrics Drive Growth

Brand-led growth is the new strategy, supplanting product-led growth as crucial for companies in the 2020s.

#social-media

Social media marketing

How brands are extending social influence and commanding cross-platform conversations

Brands must maximize influencer-driven social activities by integrating strategies across channels.

Social media marketing

The 2025 Brand Genius Creators

Social media creators are crucial in shaping brand marketing strategies and consumer engagement.

ADWEEK recognizes 13 creators who redefine authenticity and creativity in brand communication.

How brands are extending social influence and commanding cross-platform conversations

Brands must maximize influencer-driven social activities by integrating strategies across channels.

The 2025 Brand Genius Creators

Social media creators are crucial in shaping brand marketing strategies and consumer engagement.

ADWEEK recognizes 13 creators who redefine authenticity and creativity in brand communication.

Marketing tech

Bridging the gap between mental availability and momentum in B2B | MarTech

Marketing tech

Why B2B marketers need black sheep thinking

fromMarTech

Marketing tech

Bridging the gap between mental availability and momentum in B2B | MarTech

Marketing tech

Why B2B marketers need black sheep thinking

Pride Month is looking very beige this year

Many brands are reducing Pride Month engagement due to political backlash and uncertainty over LGBTQ+ rights.

How Skyscanner is redeveloping its brand from the inside

"When Le Masurier started at Skyscanner in 2021, there wasn't a ton of belief in brand and brand investment..."

Marketing tech

Artificial intelligence

fromGlossy

How Benefit is reimagining the customer journey with AI

Benefit Cosmetics is integrating AI to enhance customer experience while maintaining its playful identity.

Fashion & style

Dr Martens profits slump - London Business News | Londonlovesbusiness.com

Dr Martens' profits significantly declined due to decreased sales and challenging market conditions, necessitating a focus on brand stability moving forward.

Fashion & style

Next leads the pack in 2025 fashion rankings - London Business News | Londonlovesbusiness.com

Consumers are increasingly favoring brands that offer value and accessibility, affecting search demand rankings.

from3blmedia

From Purpose to Impact: The Role of Brand Strategy in

Effective brand strategy is critical for social impact organizations to capture attention.

Clear and authentic communication enhances audience engagement and mission understanding.

fromHackernoon

1 year ago

The TechBeat: How Generative AI Is Reshaping PR Strategy, Brand Visibility, and Media Influence in 2025 (5/31/2025) | HackerNoon

Generative AI is transforming PR strategies, requiring adaptability for brand visibility.

Ad fatigue damages return on investment; effective content is crucial.

'You die if you stop moving:' Advertising legend David Droga on his plans for semi-retirement

"CEOs, CMOs, and CIOs all need to be on the same page, because they all affect each other now...I think it's going to be crucial for any brand going forward."

Marketing tech

Why McDonald's CosMc's closure might not be the brand fail you think it is

McDonald's CosMc's brand has been discontinued after just a year and a half, raising questions about its purpose and potential.

The closure indicates that it may have been an experimental venture rather than a permanent addition to McDonald's offerings.

How creator marketing has become key to Mastercard's culture-hacking strategy

Consumers increasingly prefer experiences over material goods, influencing brands like Mastercard to shift their marketing strategies.

fromTasting Table

22 Discontinued Mountain Dew Flavors You Might Never See Again - Tasting Table

Mountain Dew successfully evolved from a regional mixer to a nationwide beverage icon through innovative flavors and strategic marketing.

Miami food

Making a Distinction with Miami's new wave of sports and culture creators

Miami is evolving from a party city into a creative hub with agencies like Distinction blending sports and digital influencer marketing.

fromRestaurant Dive

fromSocial Media Explorer

Chili's CMO on how 'culture pops' supercharge the chain's sales

Chili's has achieved remarkable same-store sales growth through effective marketing, despite the challenging economic climate affecting the restaurant industry.

Why Quirky, Aesthetic Products Dominate Social Media - Social Media Explorer

Quirky, aesthetic products are dominating social media trends and enhancing consumer engagement.

Gen Z prioritizes aesthetics and uniqueness in purchasing decisions, influencing brand strategies.

Nutter Butter's 5 Takeaways from Two Years of Being Weird on Social

Nabisco's Nutter Butter revitalizes marketing through bizarre and surreal social media campaigns, resulting in increased engagement and brand penetration.

Graphic design

fromRetail Dive

Does your brand communications strategy include packaging?

Packaging should connect with consumer interests rather than demographics.

Emotional appeal in packaging leads to higher profits.

Why Amazon's subtle rebrand is a triumph, according to Frontify's director of brand

Amazon's rebranding focuses on enhancing brand cohesion and leveraging sub-brands like Prime while maintaining a seamless customer experience.

5 Brand Leadership Lessons From The Age Of Disinformation

Brands must actively manage their trust by addressing disinformation with core brand truths and ongoing communication.

fromHubspot

in 1 month

The top inclusive marketing trends of 2025, according to Sonia Thompson

Inclusive SEO strategies are vital for reaching diverse audiences.

Brands must communicate belonging to underrepresented identities through their content.

Why Merrell's digital marketing VP believes community is a brand's best tech play

In recent times, we're working through all the political unrest, the tariff situation and we're always thinking about people's discretionary spending.

Marketing tech

Former fast-food CEO to McDonald's: Don't be 'beige.'

Greg Creed critiques McDonald's menu strategy, advocating for more adventurous offerings to avoid being 'beige'.

Taco Bell's growth highlights the importance of innovation in fast food.

For Supergoop and Liza Koshy, SPF Is So Much More Than Skincare

Supergoop's new campaign emphasizes a joyful, protective mindset toward skin health through playful content featuring actress Liza Koshy.

How Sequel Tampons Wins Female Brand Trust Through Men's Sports

Sequel's stadium sponsorship exemplifies a shift in recognizing menstruating fans' needs in sports settings.

All to play for: how brands can win big with in-game advertising

In-game advertising offers significant potential for brands, but many are hindered by misconceptions about the gaming audience and campaign complexities.

fromBikemag