They also specifically asked not to have a TV script. Come the pitch, the agency brought in their chief strategist who acted out the viral script. Dean's reaction? "Scared shitless. We've got to do it." The campaign went on to create huge amounts of attention with the delight of people sharing it being one thing and the outrage of some adding to the high profile of the video.
My childhood dream was to become a news anchor. I was obsessed with watching the news and inspired by women anchors such as Connie Chung and Barbara Walters. I would beg my parents to let me stay up late to watch them. I held on to that dream all the way until college. But once I took a few journalism classes, I learned something about myself that ruled it out as a career - I absolutely hated being on camera. I realized that what attracted me to journalism was storytelling and crafting a narrative that shapes how people understand and interpret the world.
OpenAI's new LLM has revolutionized AI and opened up new possibilities for marketers. Here's a look at how three big-name brands have embraced the technology. In March, the AI lab OpenAI released GPT-4, the latest version of the large language model (LLM) behind the viral chatbot ChatGPT. Since then, a small number of brands have been stepping forward to integrate the new-and-improved chatbot into their product development or marketing efforts. To a certain extent, this has required some courage.
Mark Ritson, a leading figure in the world of marketing With a BSc and PhD in marketing, Mark has spent the past 25 years teaching his unique method to MBA students at some of the world's top business schools, including award-winning courses at London Business School, MIT and Melbourne Business School. Not only has he taught on these prestigious programs but his teaching has been widely acclaimed with Mark winning the teaching prize
Richardson succeeds Lynn Blashford, who is retiring after working at White Castle for 15 years, including the past six years as CMO, according to a press release emailed to Restaurant Dive. Richardson has worked at the fast food chain for more than 27 years in various marketing roles with increased responsibility, according to his LinkedIn profile. He will report to White Castle President Anthony Joseph. Prior to his promotion, Richardson served as vice president of marketing and public relations,
Nintendo, a company that regularly brings in billions of dollars each year , could have easily afforded to set up a real photoshoot to promote its upcoming line of coming to its New York City and San Francisco stores in February, but it looks like it might have used genAI instead. At least, that's what people think after looking at the photos of parents playing with their kids and the toys.
A typical AI-powered tool leverages the "knowledge" gained from previously processed image libraries. The more vivid these databases and the more additional information they include - like detailed descriptions of objects in pictures or other tags that may simplify visual object recognition- the better the final result a tool delivers. The origin of processed databases and the legal safety of generated images are other critical issues regarding AI-powered tool usage.
HOPWTR is kicking off its Drink Whatever You Want campaign, just as global curiosity peaks around the mysterious interstellar object 3i/ATLAS, which is currently making its way toward Earth. As headlines swirl about unidentified objects beneath U.S. waters and scientists debate whether 3i/ATLAS signals extraterrestrial life or just another space rock, HOPWTR is leaning directly into the moment with a simple message for consumers: drink whatever you want, because the aliens are coming anyway.
Our first-ever Social Media Dictionary offers a deep dive into the words that defined global conversations this year. And what was the word of the year? 'Aura' skyrocketed from relative obscurity to more than 31.9bn impressions, becoming a new cultural touchstone for millions. Boat dance 'Aura' originated in niche online communities, where it was used in early conversations about sports, fashion, and meme culture as a way to playfully talk about someone's vibe and presence.
Starbucks has poached a senior manager from E.l.f. Cosmetics as part of its ongoing quest to re-energize the Starbucks brand through cultural collaborations. Neiv Toledano has joined Starbucks as its senior marketing manager of fashion and beauty. While Starbucks has always had employees who have worked on collaborations, including in the fashion and beauty spaces, this is a first-of-its-kind dedicated role and a signal that Starbucks is placing a bigger premium on these types of partnerships.
Bowman will continue supporting her VB Group (vbgmarketing.com) clients while adding this new role that aligns with her long-standing commitment to helping transportation companies strengthen communication, compliance outreach, and strategic growth,
Essentially what it refers to is someone or something presenting as straight but in reality is not. It's the exact opposite of 'queer-baiting', where someone or something presents as being queer without actually identifying as such. In 2018, people said Brokeback Mountain was an example of 'straight-baiting' as its advertising used the film's mixed-gendered couples in its marketing. This appeared to have lured numerous people in who probably wouldn't have gone to a gay film had they known that was at the its core.
Anshuman Dutta is a marketing director at . Influences global audiences on tech, identity and society. In an era of information overload and declining trust, one politician's communication strategy offers unexpected lessons for business marketers. Zohran Mamdani, a New York State Assembly member representing Astoria, Queens, and the mayor-elect of New York City, has built a devoted following not through compromise or moderation, but through radical clarity.
Port Washington: Review five popular social media networks and the benefits of each, how other businesses use social media, what to create, how to tell if it works and more, 7 p.m., Port Washington Public Library, 1 Library Dr., free, pwpl.org, 516-883-4400. BUSINESS MENTORING Rockville Centre: SCORE volunteers provide guidance on starting, managing and growing your small business, 10 a.m.-1 p.m., Lakeview Public Library, 1120 Woodfield Rd., free, call to register for an appointment, lakeviewlibrary.org, 516-536-3071.
The new effort, which has the tagline "Be the People," has enlisted a number of marketing heavy hitters in addition to its support from Stand Together, a philanthropic endeavor founded by Koch in 2003. It's led by Andrew Essex, the founding chief executive of creative agency Droga5 and a longtime media and ad executive. The organizers described the "Be the People" initiative to potential supporters as an apolitical effort to unite America, three people briefed on the plans in recent weeks told Business Insider.
VPN ads are everywhere now. It feels like you can't even open YouTube or listen to a podcast without hearing that "hackers" are waiting to steal your data and that a VPN will solve everything. While VPNs can be useful, they're privacy tools, not security apps. A virtual private network can hide your traffic, but it probably won't stop you from getting hacked.
Edward Bernays unleashed a powerful force on the world when he unlocked the secrets of modern marketing. As far back as the 1920s, marketing professionals have been capitalizing on emotions, and these tactics have created a hustle-focused marketing culture capable of whipping the world into a frenzy. How? With more. Modern PR tactics are perpetually training people to want more, and marketers are trained to do more to satiate that rising demand.
