#marketing

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fromSocial Media Today
4 days ago

LinkedIn Shares Overview of its Latest Ad System Updates [Infographic]

LinkedIn recently published an overview of some of its latest and greatest ad improvements, which could significantly enhance marketing strategies.
Social media marketing
fromClickUp
3 days ago

Free Video Planning Templates to Structure Your Shoots Like a Pro

Video planning templates streamline video production, ensuring organization and clarity amidst the chaos.
#customer-experience
Marketing
fromCMSWire.com
1 week ago

SearchStax Launches AI-Powered Site Search for Enterprises

CMSWire provides essential resources and research for CMOs and customer experience leaders.
Marketing
fromCMSWire.com
2 weeks ago

Eliminate Bias From Your Customer Survey Questions

Marketing & Customer Experience Leadership channel offers actionable insights for CMOs and customer experience innovators.
fromForbes
5 days ago

Five More Must-Know Marketing Principles For MMM Success

Marketing effectiveness mirrors the complexities of real-world dynamics, reflecting authentic interactions and compound effects.
Accurate modeling of marketing principles can significantly impact budget efficiency and strategic decision-making.
fromBroBible
5 days ago

American Eagle Adds Over $300 Million In Market Cap With Racy Sydney Sweeney Ads: Report

American Eagle's campaign featuring Sydney Sweeney led to a $300 million increase in market cap after the debut, indicating the brand's effective marketing strategy.
Marketing
fromFortune
5 days ago

AT&T's CFO and CMO have key advice on how to think about marketing

CFOs are increasingly viewing marketing as a growth accelerator instead of a cost center.
#jansport
fromDigiday
6 days ago
E-Commerce

JanSport bets on 'weirdly relatable' content for its TikTok-driven back-to-school campaign

fromDigiday
6 days ago
E-Commerce

JanSport bets on 'weirdly relatable' content for its TikTok-driven back-to-school campaign

fromDigiday
6 days ago
E-Commerce

JanSport bets on 'weirdly relatable' content for its TikTok-driven back-to-school campaign

fromDigiday
6 days ago
E-Commerce

JanSport bets on 'weirdly relatable' content for its TikTok-driven back-to-school campaign

fromThe Drum
5 days ago

10 Questions on Advertising... with MullenLowe chief strategy officer Ben Shaw

Ben Shaw emphasizes the importance of strategy as a creative amplifier in successful campaigns.
fromwww.housingwire.com
6 days ago

8 Clever Real Estate Copywriting Tips (+AI Prompts)

Your real estate success hinges on the captivating nature of your writing and visuals; appealing images prompt interest, while compelling text encourages potential clients to take action.
NYC real estate
Coffee
fromAbove the Law
6 days ago

Let's Grab Coffee: How Investing $1,000 A Year In Yourself Will Supercharge Your Career - Above the Law

Invest in your career by setting aside funds for marketing efforts, even if your firm doesn't cover these costs.
Startup companies
fromHackernoon
9 months ago

Startups, Don't Let The Lack of Marketing Bring You Down | HackerNoon

Building a community is crucial for startups to gain visibility and connect with their target audience.
#advertising
fromThe Drum
6 days ago
Marketing

We've forgotten how to market. So, how should today's playbook look

Marketing has drastically declined, filled with fraud and superficial metrics, undermining its role in driving innovation and growth.
fromDigiday
1 week ago
US politics

Confessions of a comms exec on exploring conservative media partnerships in hyper-partisan era

Brands and agencies are reconsidering their advertising strategies on conservative media channels due to hyper-partisan dynamics.
fromDigiday
1 week ago
US politics

Confessions of a comms exec on exploring conservative media partnerships in hyper-partisan era

Marketing
fromThe Drum
6 days ago

The Drum Awards Festival jury presidents revealed

The Drum Awards Festival 2025 will feature leading industry figures as jury presidents across multiple award categories.
fromAdExchanger
6 days ago

The Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement | AdExchanger

Brands often misunderstand reach due to inflated measurement methods, leading to ineffective marketing strategies.
frommashable.com
6 days ago

Get an all-in-one business platform for life for just 258

Sellful offers a lifetime subscription to its ERP Agency Plan for just 257.92, providing tools to build websites, manage marketing, and handle HR tasks effectively.
E-Commerce
fromDaily Express US
1 week ago

Meghan Markle accused of 'milking' fame from Harry in brutal takedown

"It [As Ever] is run by a confederacy of dunces working on this platform that is just getting maximising the value from her fame that came from Suits and being a part of the Royal Family and they're just milking that for everything they can."
Miscellaneous
#leadership
fromWWD
1 week ago
E-Commerce

Vestiaire Collective Appoints Samina Virk Global Chief Marketing Officer, Adding to U.S. CEO Duties

fromWWD
1 week ago
E-Commerce

Reebok Alum Patty Cho Heads to Dearfoams in Brand Marketing VP Role

fromWWD
1 week ago
E-Commerce

Vestiaire Collective Appoints Samina Virk Global Chief Marketing Officer, Adding to U.S. CEO Duties

fromWWD
1 week ago
E-Commerce

Reebok Alum Patty Cho Heads to Dearfoams in Brand Marketing VP Role

fromSearch Engine Roundtable
1 week ago

Google Merchant Center Adds Product Studio Tab

The Product Studio is a suite of free, AI-powered tools that allow you to enhance and create high-quality product images and videos.
E-Commerce
Marketing
fromThe Drum
1 week ago

Jet2 is NOT a lesson in viral marketing, it's a wake-up call to the power of audio

Jet2's jingle exemplifies the enduring effectiveness of audio in marketing, resonating widely in popular culture.
Miscellaneous
fromwww.esquire.com
1 week ago

How a Brutal Beer War Led to the Downfall of the Brewery That Made Milwaukee Famous

Martin leveraged aggressive marketing and financial strategies to secure Schlitz's dominance in the beer industry.
fromForbes
1 week ago

Why Trust, Not Tactics, Wins The Sale

In a world saturated with content and automation, selling feels disconnected and buyers are overwhelmed, resulting in a disconnect between sellers and their audience.
Marketing
fromTasting Table
1 week ago

These 10 Drink Brands Have Some Of The Most Devoted Fans - Tasting Table

Coca-Cola has one of the largest, if not the largest, number of Facebook followers out of all food and beverage companies in the world, with a whopping count of 108 million.
Food & drink
Social justice
fromDigiday
1 week ago

Marginalized creators feel the financial sting of brands' DEI pullback

Brands' reduction in DEI marketing has significantly affected marginalized creators' income opportunities.
#ai
fromThe Drum
2 weeks ago
E-Commerce

When AI is the interface: why OpenAI, Google and Meta are racing to control the next browser

fromThe Verge
2 weeks ago
Digital life

Meaning founder Ellis Hamburger on the AI startup frenzy: 'Everyone's pivoting, then pivoting again'

fromThe Drum
2 weeks ago
E-Commerce

When AI is the interface: why OpenAI, Google and Meta are racing to control the next browser

fromThe Verge
2 weeks ago
Digital life

Meaning founder Ellis Hamburger on the AI startup frenzy: 'Everyone's pivoting, then pivoting again'

E-Commerce
fromTechRadar
1 week ago

Gmail's horrifying new test brings shoppable ads directly into the Promotions tab

Google is testing shoppable ads in Gmail's Promotions tab, converting it into a product-rich shopping experience.
fromForbes
1 week ago

I Have A Problem With The Term "Thought Leadership Ads"

Thought leadership is not a campaign. It's not a post. It's not a shiny new format for marketers to test. It's a philosophy and a practice rooted in generosity.
Marketing tech
Marketing
fromFortune
1 week ago

What CMOs wish their CEOs knew

CEOs should involve CMOs deeply in company vision to utilize their marketing expertise effectively.
#social-media
E-Commerce
fromDigiday
1 week ago

Nestle Waters proves with its Lion-winning 'Sopranos' ad that TikTok trends and AI stunts aren't necessary to make an impact

Nestlé Waters launched Sanpellegrino CIAO! emphasizing craftsmanship and Sicilian citrus, featuring Sopranos stars in a winning campaign.
fromBroBible
1 week ago

Angel Reese Hater Dave Portnoy Impressed By Reese's 'Mebounds' Marketing Campaign During WNBA All-Star Game

Angel Reese has turned negative fan criticism into a successful marketing strategy with her 'mebounds' brand.
Film
fromNew York Post
1 week ago

Cloaked, hook-handed figure terrorizes NYC: Mystery madman or marketing ruse for 'I Know What You Did Last Summer?'

A viral marketing campaign for "I Know What You Did Last Summer" features a frightening lookalike of the original villain scaring people across New York.
#communications
Marketing
fromBusiness Insider
1 week ago

Tesla, Netflix, and StubHub are seizing on the viral 'ColdplayGate' moment

Brands leverage viral moments like ColdplayGate for marketing and social media engagement.
#creativity
fromThe Drum
1 week ago
Marketing

9 CMOs share their biggest lessons of 2025 so far and how they're shaping their strategies

fromThe Drum
1 week ago
Marketing

9 CMOs share their biggest lessons of 2025 so far and how they're shaping their strategies

fromSearch Engine Roundtable
1 week ago

Google Ads Rolling Out Smart Bidding Exploration To Some

Google Ads launches Smart Bidding Exploration, its most significant bidding update in a decade, enhancing tROAS capabilities for advertisers.
LGBT
fromPlaybill
1 week ago

Community Engagement Coordinator

National Queer Theater fosters LGBTQ arts, offering a platform for storytelling and community engagement through theater.
fromMarTech
1 week ago

Your GTM spend isn't just an expense - it's an asset | MarTech

Causal AI revolutionizes how go-to-market investments are classified, shifting from operating expenses to capital assets due to measurable long-term benefits.
Marketing
fromExchangewire
1 week ago

Marketing Budgets Bounce Back: IPA Bellwether Q2 2025

Marketing budgets rebounded in Q2 2025, showing a +5.5% net balance, driven by tactical strategies amid economic uncertainty.
Marketing
fromHubspot
1 week ago

AI predictions that will completely change marketing - and life - in 2025

AI will transition from being a 'cool tool' to fundamental infrastructure by 2025.
fromThe Drum
1 week ago

Outrun the bear: why 'good enough' isn't fast enough anymore

Marketers under pressure to show results faster are racing for progress, not perfection, needing to be more performant than they were yesterday.
Marketing
Digital life
fromThe Drum
2 weeks ago

Meta is betting hundreds of billions on AI as the new infrastructure of marketing

Meta is investing heavily in data centers to support the rapid growth of AI, marking a shift in the industry's infrastructure needs.
#nhl
fromPuck Prose
2 weeks ago
National Hockey League

Buffalo Sabres Reveal Their Season Schedule With Opponents As Chicken Wings

Buffalo Sabres creatively revealed their NHL schedule with humorous chicken wing references, honoring local cuisine and avoiding winter and playoff drought mentions.
fromBreak Away ON SI
2 weeks ago
National Hockey League

NHL Can't Get Out of Its Own Way

The NHL is struggling with marketing and engaging with its audience despite recent positive changes and record revenues.
Film
fromwww.theguardian.com
2 weeks ago

Did Superman kill the press junket? How TikTok clips conquered movie publicity

The marketing strategy for David Corenswet as the new Superman relies heavily on social media presence rather than traditional publicity.
Podcast
fromRAIN News
3 weeks ago

RAIN Notes: July 9

Heather Osgood celebrates the 200th episode of her podcast, reflecting on key milestones and the consistent values of connection and trust in podcasting.
fromMarTech
2 weeks ago

Fix your webinar emails before your next campaign flops | MarTech

Webinars must clearly convey their value to motivate attendance, beyond just providing details like time and date.
fromPractical Ecommerce
2 weeks ago

Favorite Books of Ecommerce Pros Q3 2025

'The Everything Store' by Brad Stone is a book I revisit every year. It shows exactly what relentless focus looks like, and it keeps me sharp. Every time I read it, I walk away with fresh ideas on staying agile, protecting my brand, and thinking several steps ahead.
E-Commerce
fromThe Business of Fashion
2 weeks ago

Estee Lauder Companies Names Aude Gandon Chief Marketing and Digital Officer

Aude Gandon is appointed as the new chief marketing and digital officer of Estée Lauder Companies.
#generative-ai
fromDigiday
2 weeks ago
Marketing tech

CMOs might be pushing ahead on AI, but lack of measurement's holding them back

fromDigiday
2 weeks ago
Marketing tech

CMOs might be pushing ahead on AI, but lack of measurement's holding them back

fromThe Drum
2 weeks ago

Accenture Song - WPP merger rumors swirl - but would it make sense?

High-level talks between Accenture and WPP have sparked speculation about a potentially transformative marketing deal.
fromCreative Bloq
2 weeks ago

There's just 3 days left to show your brilliant branding work to the world

Brand Impact Awards 2025 accepts entries for various branding categories, with a deadline on July 18.
fromEntrepreneur
2 weeks ago

How Popmenu Is Changing the Restaurant Tech Game | Entrepreneur

Popmenu wasn't flashy, but it worked. Junard, once skeptical, became one of its strongest advocates.
E-Commerce
fromForbes
2 weeks ago

Visual AI Tools: The Future Of Marketing Content Creation

AI tools are essential for marketers to stay relevant and efficient in a rapidly evolving landscape.
#blogging
fromMarTech
2 weeks ago

Six predictions about AI and marketing that may surprise you | MarTech

AI adoption remains notably slow despite the perception of widespread use, with only 8% of enterprises achieving organization-wide adoption and less than 20% reporting revenue increases.
Digital life
E-Commerce
fromModern Retail
2 weeks ago

How Walmart is looking to redefine itself to high-income e-commerce shoppers

Walmart aims to change brand perception through a new identity and marketing campaign emphasizing its evolution in e-commerce.
#creator-economy
fromDigiday
2 weeks ago
Digital life

'Embrace your chaos': How creator Brandon Edelman is trying to plan for the future

fromDigiday
2 weeks ago
Digital life

'Embrace your chaos': How creator Brandon Edelman is trying to plan for the future

Fundraising
fromVerticalResponse
2 weeks ago

Understanding Non Profitable Organizations: Key Insights and Strategies

Non-profitable organizations prioritize mission-driven initiatives over profit, with surplus revenue reinvested to advance their objectives.
fromYounghollywood
3 weeks ago

Why TikTok Live Is The #1 Powerhouse Marketing Tool of 2025! | Young Hollywood

In 2025, TikTok Live is a powerhouse marketing tool with over 1.8 billion active users, turning scrolling into stopping power for brands.
E-Commerce
fromHubspot
2 weeks ago

7 best CRMs for retail businesses in 2025

Retail businesses using CRM systems see an average 41% increase in sales revenue and 27% faster sales cycle completion.
E-Commerce
fromForbes
2 weeks ago

What No One Tells You About Starting A Business (But Should)

Sales techniques should be tailored to meet the needs of the customer, focusing on building relationships and fostering trust. This approach leads to sustainable growth.
Business
E-Commerce
fromForbes
2 weeks ago

AI Agents Are Killing Brand Loyalty And Reshaping How We Shop

AI agents are beginning to make buying decisions, fundamentally changing marketing dynamics.
fromFood & Beverage Magazine
2 weeks ago

Unlocking Growth: The Power of Advertising in F&B Magazine - Food & Beverage Magazine

Food & Beverage Magazine offers targeted advertising to engage decision-makers in the foodservice industry.
fromstupidDOPE | Est. 2008
2 weeks ago

How Much Should You Invest in Marketing? Budget Benchmarks & Smart Spending Tips | stupidDOPE | Est. 2008

Investing 8-12% of total revenue in marketing is a solid rule of thumb according to the U.S. Small Business Administration (SBA). Companies aiming for rapid growth may surpass this range, with leading brands like Hims & Hers and Expedia reportedly allocating close to 50% of their revenue to marketing efforts.
Marketing
fromTasting Table
2 weeks ago

14 Vintage McDonald's Happy Meal Boxes We Wish Would Come Back - Tasting Table

McDonald's Happy Meal concept was started in 1979 by Bob Bernstein, featuring packaging as an attraction and including toys.
#trust
fromFast Company
2 weeks ago

The next generation of business leaders must be adaptable

Adaptability is essential for leadership and career growth.
fromLondon Business News | Londonlovesbusiness.com
2 weeks ago

Transforming brand identity with vinyl wrapping services - London Business News | Londonlovesbusiness.com

Vinyl wrapping services have emerged as a transformative tool for businesses seeking to enhance their brand visibility and identity. By offering a versatile and cost-effective solution, vinyl wrapping allows companies to create striking visual impressions that resonate with their target audience.
Renovation
Running
fromiRunFar
2 weeks ago

Matt Trappe and the Art of Running

Matt Trappe combines running and filmmaking to critique ultrarunning marketing and showcase its passion.
fromTechCrunch
3 weeks ago

Insight Partners' Nikki Parker shares how pr powers your scaling at TC All Stage | TechCrunch

PR and marketing attract investors, customers, and talent for startups.
fromSocial Media Today
3 weeks ago

Unilever Debuts AI-Driven Design Unit To Wean Brands off TV-First Model

Unilever has launched Sketch Pro, an in-house graphic design center using generative AI to enhance speed and adaptability in marketing production.
fromBusiness Matters
3 weeks ago

Telegram Marketing in 2025: Combining Paid and Organic Growth Tactics

Telegram is a powerful marketing tool with over 900 million active users, emphasizing privacy and direct communication.
E-Commerce
fromFast Company
3 weeks ago

How Expensify landed primo placement in Brad Pitt's blockbuster movie 'F1'

Apple's car racing film features extensive product placements, prominently showcasing Expensify as a key brand partner.
fromMarTech
3 weeks ago

Why marketers are leaving and what it takes to stay | MarTech

The marketing profession is experiencing significant disillusionment and burnout due to broken systems and misaligned metrics.
fromwww.forbes.com
3 weeks ago

'Friends' Vs. 'Adults': What These Shows Can Teach Us About Marketing To Gen Z

Adulthood has shifted from aspirational fantasies to stark realities marked by challenges and disconnections.
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