#marketing

#marketing

The Nitro Bar's success is driven by innovative marketing and a strong social media presence.

Social media platforms are rolling out significant updates, focusing on content creation, user safety, and functionality enhancements.

Social media engagement is crucial for driving business growth and achieving marketing goals.

Meta is expanding Threads ads globally, enabling all advertisers to promote their businesses on the platform.

Martha Stewart, at 83, effectively connects with younger audiences by leveraging social media and maintaining authenticity in her brand.

Marketers must adapt to new consumer habits shaped by millennial parents and Gen Alpha children influencing each other's purchasing decisions.

Store-brand products, once considered inferior, are now increasingly popular among consumers facing high inflation and soaring food prices.

AI tools promise to revolutionize marketing but still have untapped potential.

Agentic AI is poised to meet demands for speed and personalization in marketing.

AI has transformed SEO by delivering direct answers, reshaping vendor selection processes in business-to-business research.

Tom Goodwin joins The Drum as a columnist to explore AI's transformative impact on marketing.

Brandlight raises $5.75 million to enhance brand visibility and sentiment on AI platforms.

Microsoft created a minute-long Surface advert using generative AI, details its creation process, and highlights unnoticed AI contributions until now.

Focusing on buyer's journey keywords is crucial for converting clicks into sales.

Small tweaks in marketing strategies can significantly improve results.

Homes.com has seen significant growth and agent success following its Super Bowl marketing campaign, boosting brand awareness and listing wins for agents.

Real estate photography significantly influences buyer interest and sales speed.

DIY photography can yield professional-looking listing images with the right guidance.

AI is transforming marketing and advertising, but compliance with evolving regulations is crucial.

Generative AI significantly enhanced ad creation speed and personalized marketing efforts for Progressive Insurance, yielding 96 audio ad variants in two weeks.

Gatorade's 1991 campaign was iconic; now BODYARMOR's 'Choose Better' campaign targets the next generation of athletes.

Billie introduces outdoor scratch-and-sniff ads to promote their new deodorant scent, "Coco Villa."

CMSWire provides essential insights for CMOs and customer experience leaders to navigate complex marketing and technical landscapes.

CMSWire is a key resource for CMOs and customer experience leaders.

CMSWire provides essential resources for CMOs and customer experience leaders, aimed at navigating complex marketing landscapes.

Eric Austin is a leading force in inclusive marketing at Procter & Gamble, leveraging his HBCU experience for corporate leadership.

LENDEM enhances decision-making through big data and machine learning.

Krish Dhokia's leadership is recognized in the lending and marketing sectors.

CMSWire is a top resource for CMOs focused on marketing and customer experience.

Rebranding is essential when a company's identity no longer reflects its mission or values.

Publicis Groupe's acquisition of Adopt boosts its sports marketing capabilities and aims to enhance cultural brand connections.

Wendy Duggan emphasizes the importance of ROI measurement and maintaining brand consistency across global markets as key challenges for CMOs.

Strong opinions are crucial for building a memorable brand.

Appealing to everyone dilutes your message and visibility.

Understanding branding mistakes can significantly enhance your brand's effectiveness, even for seasoned professionals.

Mentos effectively updates its brand through nostalgia by revamping its jingle and leveraging modern influencers to engage diverse audiences.

The shift to electrification in the construction industry requires bold marketing and innovative storytelling to overcome traditional inertia.

CMRignite is hosting masterclasses on purpose-driven marketing campaigns, highlighting the importance of authenticity and storytelling in today's evolving market.

The prevalence of gambling sponsorship in the Premier League has surged, a stark contrast to earlier sponsorships focused on physical product sales.

Salah's selfie celebration after scoring became iconic, blending personal celebration with potential marketing impact.

Digital transformation is widely adopted, but achieving successful outcomes remains a challenge for organizations.

Many companies face high failure rates, often between 70% to 88%, due to cultural and organizational obstacles.

Transformations need focused, practical solutions rather than broad changes to ensure success.

Success in SaaS requires strategy over just product features.

Effective marketing is crucial for growth in SaaS.

Choosing the right business model impacts revenue and growth.

Bootstrapping can provide sustainable growth without relying on outside funding.

Product launch templates are essential for planning and executing a successful product launch.

Hiring marketers requires understanding their role in the larger marketing strategy, not just individual skills or tactics.

Composable identity helps marketers target and engage consumers more effectively in a fragmented ecosystem.

Driscoll's has achieved significant growth by focusing on proprietary berry quality and aligning its branding efforts with values of sustainability and transparency.

Nintendo's marketing language often includes unnecessarily awkward phrases that detract from the clarity and appeal of their presentations.

IKEA's retail strategies can inspire effective design and marketing frameworks for both physical and digital products.

The bite in the Apple logo was designed for clarity and recognition, not hidden symbolism.

Amtrak is shifting its brand focus from transportation to hospitality, aiming to enhance customer experiences.

Tara Kapur emphasizes the challenge of maintaining consistent branding while navigating diverse markets.

Dogma aims to innovate in marketing through acquisitions and a new insights arm, moving away from traditional briefing methods.