"the founder and CEO of fitness technology company Whoop has found himself thrust into the center of a global controversy after his startup 's products became the unlikely breakout star of this year's Australian Open. It was not a typical viral moment. It happened after the top tennis players in the world across the women's and men's game, Aryna Sabalenka, Carlos Alcaraz, and Jannick Sinner, were all asked by umpires to remove their Whoop fitness devices from their wrists during the middle of their matches."
"Whoop's devices are approved by the International Tennis Federation and don't offer any in-match advantage. The decision by Tennis Australia, the governing body that organizes the Australian Open, was ridiculous, Ahmed said. Sabalenka even told reporters in Melbourne that she has worn her Whoop for all of her other matches on the WTA Tour. For Ahmed, this rules discrepancy has become a rallying cry across social media, where he keeps reminding tournament officials-an"
Will Ahmed, founder and CEO of Whoop, posted about umpires asking top players to remove Whoop devices mid-match at the Australian Open. Players complied, but the removals sparked debate about athletes' rights to monitor heart rate and personal health during competition. Ahmed amplified the issue across his large social following and framed the ban as unintended publicity and unfair to athletes. Whoop's devices are approved by the International Tennis Federation and are presented as offering no competitive advantage. The discrepancy between tournament rules and wider approvals fueled social media backlash and calls for consistent policy.
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