Every year, a few songs emerge that dominate social media feeds, not just because of their musicality but because of their viral potential. In 2025, one of the standout examples is Skrilla's "Doot Doot (6-7)," a track that went from underground release to TikTok phenomenon almost overnight. Dropping just a day after GELO's "Tweaker," which famously landed the former NBA prospect a record deal with UMG, Skrilla's single quickly followed a similar trajectory - becoming a fixture across TikTok, Instagram Reels, and YouTube Shorts.
"I can't make this up," he writes in a text overlay of the clip, which shows footage taken from his EV. "There's no one on this corner," he says, pointing to one corner of the screen. His post shows two different angles from his car that appear to have been taken at the same exact time. Indeed, the video recorded from the camera located at the front of his car doesn't show anyone standing on the sidewalk or the street.
Eurich is a leading digital creator and entrepreneur who rose to prominence on TikTok in 2020, where her relatable, humor-based storytelling has attracted an audience of more than 2.2 million followers. Ranked in the top 1% of influencers in the U.S. across both TikTok and Instagram, she has now become a recognized voice in lifestyle, fashion, and personal storytelling. Followers are said to resonate with her unique blend of comedy, style, and candor, as well as her openness on issues of mental health.
"He was born ready for a haircut," Yanez, who lives in Oregon, tells TODAY.com. Noah, who is 5 months old, has piles of beautiful thick hair, which his many admirers can see in videos his mom posts on TikTok. One video of Noah, sitting in a bouncer with morning bedhead, is giving "big hair, don't care" energy. "My five-month old with fluffy hair," Yanez wrote as a caption.
Vacations are no longer purchases travelers sit down at their computer to complete; instead, they are transitioning to being planned and booked in the palm of their hands. Since becoming a pillar of everyday life, social media has been inspiring users on where to go next. A 2023 study by American Express showed that 75% of travelers across generations state social media as their main inspiration source for trips.
Earlier this week, a TikTok account for someone named Mr. Fantasy popped up on our FYPs, causing many to go "Wait, is that Archie?" The videos show Mr. Fantasy as an aspiring Hollywood legend. He has roommates, goes hiking by the Hollywood sign, and is in desperate need of veneers. Fans also clocked almost immediately that Mr. Fantasy has the exact same tattoos as Apa. Coincidence???
My social media algorithms knew I was pregnant before family, friends or my GP. Within 24-hours, they were transforming my feeds. On Instagram and TikTok, I would scroll through videos of women recording themselves as they took pregnancy tests, just as I had done. I liked, saved, and shared the content, feeding the machine, showing it that this is how it could hold my attention, compelling it to send me more.
And remember when we used to talk on the phone? Actually answer calls? Speak to humans? Luckily, the mailbox saved us, at least for a while, until it started telling us not to leave voicemails but to text instead. Voice notes came next. Great for the lazy typers, less so for the unlucky listener trying to find the right "environment" to hit play. We traded ringtones for vibrations, calls for texts... and now suddenly we're all excited because GenAI has voice mode.
Over the years, Bemi Orojuogun, known to her nearly 300,000 followers as "Bus Aunty", has loved exploring London and filming selfie videos in front of the city's landmarks, especially its red buses. At first, her videos were simple clips of her smiling in different parts of London. But one day, everything changed. "It was just a normal day," she says.
TikTok is giving users new ways to interact with others via direct messages (DMs), the company told TechCrunch on Friday. Users will now be able to send voice notes and share up to nine images or videos in one-to-one and group chats on the platform. With these new features, TikTok is positioning itself as more than just an entertainment platform, aiming to become a place where users interact regularly beyond simply sending each other TikTok videos.
North is channeling her inner punk rock princess. On her joint TikTok account with her mom, Kim Kardashian, North posted a video of herself sporting long blue hair styled into pigtails while she danced alongside her mom and two others featured in the clip. The video, which played "If Looks Could Kill" by Destroy Lonely, had the captioned, "It looks could k🙌."
COVID hit nine months into my role and I was cold calling in my childhood bedroom all alone without any support. That's when I started sharing sales tips and videos of me live cold calling on TikTok. Very quickly, I realized there was a whole lot of other people in the same boat as me. So, I launched SellingSara about 11 months ago.
You've got to be where the electorate are, Evans told the Guardian. This is one of the biggest apps that is used across the country and across the word. I think it's right to be there, to be talking to people. And from a party political point of view, if you're crowded out and you're not speaking to people, that space will get filled. Hearing 20% of someone versus nothing from someone else is huge.
TikTok's operations in the United Kingdom, Europe, and Latin America more than doubled revenues since 2022, when the company brought in $2.6 billion, according to filings submitted to Companies House, the U.K's corporate registry.
TikTok launched Campus Verification, a new feature that brings back memories of early Facebook days when you needed a college email to sign up. Students can now verify their academic email, add their school and graduation year to their profile, and scroll through a directory of classmates-filtered by graduation year and even follower count. The feature is rolling out to 6,000+ universities through a partnership with UNiDAYS.
Companies that track viral success like Buffer suggest that the timeframe is the most important differentiator. Instead of a TikTok viral video gaining traction over weeks or months, it hits a nerve quickly. Total views should be over one million in 72 hours to qualify as a viral video. If you hit one million in an hour or two, you know you've captured attention.
"'Now, with the bath, make sure you fill the tub all the way up, but then crack the drain a little bit and let the water continue fizzling out because he likes to use a cup - make sure his cup is in the bath. He likes to use a cup to fill up the water and then just continue dumping the water out, filling it up, dumping it out.'"