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Marketing
fromAdweek
10 months ago

Longtime PepsiCo Marketer Todd Kaplan Exits

Pepsi CMO Todd Kaplan steps down after 17 years to pursue new opportunities, leaving position vacant at a time of change for PepsiCo.
Marketing
fromForbes
6 months ago

Council Post: How The Role Of The Chief Marketing Officer Is Changing

The role of the CMO has drastically evolved due to the rise of digital marketing channels.
Traditional marketing mediums are increasingly being overshadowed by digital platforms.
Marketing tech
fromCMSWire.com
1 week ago

Ditch the Feed. Embrace the AI Chatbot

CMSWire provides essential insights for CMOs and customer experience leaders to navigate complex marketing and technical landscapes.
fromAdweek
1 month ago
Marketing tech

From Burger King to Bumble, These Brands are Currently Without a CMO

Recent changes in CMOs at major brands highlight the evolving landscape of marketing leadership.
Marketing
fromAdweek
10 months ago

Longtime PepsiCo Marketer Todd Kaplan Exits

Pepsi CMO Todd Kaplan steps down after 17 years to pursue new opportunities, leaving position vacant at a time of change for PepsiCo.
Marketing
fromForbes
6 months ago

Council Post: How The Role Of The Chief Marketing Officer Is Changing

The role of the CMO has drastically evolved due to the rise of digital marketing channels.
Traditional marketing mediums are increasingly being overshadowed by digital platforms.
Marketing tech
fromCMSWire.com
1 week ago

Ditch the Feed. Embrace the AI Chatbot

CMSWire provides essential insights for CMOs and customer experience leaders to navigate complex marketing and technical landscapes.
fromAdweek
1 month ago
Marketing tech

From Burger King to Bumble, These Brands are Currently Without a CMO

Recent changes in CMOs at major brands highlight the evolving landscape of marketing leadership.
more#marketing
fromForbes
1 week ago
Media industry

How CMOs Can Weather The Tariff Storm

CMOs must focus on internal culture to align it with external brand promises.
Marketing tech
fromMarTech
3 weeks ago

This is what your CMO is facing. How can you help? | MarTech

CMOs face a significant alignment gap with CEOs and CFOs on marketing's role in growth.
Many CMOs struggle to clarify accountabilities, affecting their effectiveness and support from leadership.
#marketing-insights
fromZDNET
1 month ago
Artificial intelligence

The CTO vs. CMO AI power struggle - who should really be in charge?

The leadership of AI initiatives in companies should be carefully considered between different roles like CTO and CMO.
fromCMSWire.com
1 month ago
Marketing tech

The Marketing Genius Behind Taylor Swift's Brand Strategy

CMSWire offers vital resources for CMOs and customer experience innovators.
Artificial intelligence
fromZDNET
1 month ago

The CTO vs. CMO AI power struggle - who should really be in charge?

The leadership of AI initiatives in companies should be carefully considered between different roles like CTO and CMO.
more#marketing-insights
fromThe Drum
2 months ago
Marketing

How Beats navigates being at the forefront of culture, not culture wars

Beats is launching a major marketing campaign as it approaches its 20th anniversary, focusing on cultural relevance and navigating modern social issues.
fromAdweek
4 months ago
Marketing

The CMOs Who Became CEOs in 2024

CMOs are increasingly being promoted to CEO roles as their responsibilities evolve to drive company growth.
fromeLearning Industry
10 months ago
Marketing

What Is A CMO? The Head Of Marketing Role Explained (And Tips To Be Successful)

Understanding the roles and responsibilities of a CMO or Head of Marketing is crucial for achieving revenue growth and innovation.
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