"GIFs are awesome. And they're everywhere. We use them at Buffer in our posts, threads, emails, and our Slack channels. Anywhere there's a message, there's the chance for a GIF. What is a GIF, you ask? For the uninitiated, GIFs are really just animated image files. GIF stands for Graphics Interchange Format."
"While plenty of people have very strong feelings about how to pronounce the word - "giff" vs. "jiff" - the original creator of GIFs, Steve Wilhite, once said: "The Oxford English Dictionary accepts both pronunciations. They are wrong. It is a soft 'G,' pronounced 'jif.' End of story.""
"Top tools: GIPHY, Canva, and Adobe Photoshop are the leading tools for creating GIFs from videos or images. Creation methods: You can create GIFs via web apps, mobile apps (GIPHY), or professional software like Photoshop for more control. Sourcing: Use GIPHY, Tenor, or Google image search (filtered by "GIF") to find high-quality pre-made animations. Marketing use cases: GIFs boost engagement in emails, explain complex "how-to" processes visually, and humanize brand personality on social media. Legal note: Most GIFs are protected by copyright; creating original content is the safest way to avoid legal issues."
GIFs are animated image files used widely across social posts, emails, and team chat to add personality to messages. Pronunciation remains debated, but the original creator insisted on a soft 'G' pronounced 'jif.' Creation options range from simple web and mobile apps to professional software like Photoshop for fine control. Popular sourcing platforms include GIPHY and Tenor, and filtered Google image search for GIFs. GIFs increase engagement in emails, clarify how-to processes visually, and humanize brand voice on social media. Copyright is common, so producing original GIF content reduces legal risk.
Read at Buffer: All-you-need social media toolkit for small businesses
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