How Skyscanner is redeveloping its brand from the inside

""When Le Masurier started at Skyscanner in 2021, there wasn't a ton of belief in brand and brand investment...""

Andre Le Masurier, Skyscanner's global head of brand and creative, has transformed the brand since 2021 by fostering in-house creativity and emphasizing strategic brand investments. With a creative team now comprising designers, writers, and motion designers, the focus has shifted from production-oriented tasks to a more strategic approach. Le Masurier aims to enhance brand efficiency and effectiveness through a blend of above-the-line advertising and social media strategies, leveraging partnerships with creators to ensure the social strategy aligns with the overarching brand strategy.

Read at The Drum