fromDigiday1 week agoThe creator agency of record is now part of the core marketing stackBrands are now hiring agencies of record to manage creators, signaling a shift towards long-term, strategic partnerships in influencer marketing.
Marketing techfromThe Drum1 month agoHow Skyscanner is redeveloping its brand from the insideSkyscanner's brand overhaul under Andre Le Masurier emphasizes creator influence, in-house creativity, and strategic brand investment.