#brand-experience

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Cocktails
fromThe Drum
1 month ago

Bombay Sapphire's 'sensory led' campaign invites viewers to 'step into the blue'

Bombay Sapphire's 'Step into the Blue' campaign invites consumers to rediscover joy through immersive experiences and connection to their surroundings.
Media industry
fromThe Drum
1 month ago

Rapp's Troy Hitch on his existential moment, and not believing in one big idea

Troy Hitch advocates for meaningful brand experiences through small, timely ideas rather than grand concepts, highlighting the evolving role of creativity in the advertising industry.
Marketing tech
fromForbes
1 month ago

Delta Airlines Execs Drive Loyalty Through A Brand Ecosystem

Delta Air Lines is transforming loyalty from mere transactions to a holistic emotional ecosystem designed for daily engagement.
Video games
fromExchangewire
2 months ago

How Partnerships Create More Authentic Brand Experiences in Gaming

Cross-media collaborations like Squid Game 2 and Call of Duty can create authentic brand experiences and redefine storytelling in gaming.
Silicon Valley food
fromBusiness Insider
2 months ago

I visited MrBeast's dine-in burger restaurant. I learned not to believe everything I read in Yelp reviews.

MrBeast Burger provides a unique brand experience beyond just food, showcasing a world built around its creator.
#architecture
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Video games
fromWhat's Trending
2 months ago

Shaping Brand Experiences with VR & AR: Lessons from Gaming

VR and AR technologies are transforming brand marketing by creating immersive consumer experiences similar to those found in gaming.
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