#brand-experience

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fromwww.mercurynews.com
2 weeks ago

Hundreds of fans welcome Hello Kitty and her new cafe

Hello Kitty's first cafe in Northern California opened to overwhelming excitement, drawing hundreds of fans for meet-and-greet opportunities.
fromstupidDOPE | Est. 2008
3 weeks ago

Fireball Spices Up the Green with Cinnamon-Scented Golf Balls | stupidDOPE | Est. 2008

Fireball Whisky launched cinnamon-scented golf balls infused with humor and nostalgia.
fromFortune
3 weeks ago

More retailers are opening coffee shops to appeal to customers who may not want to spend the big bucks-but still want a cup of joe

Brands across various industries are increasingly opening coffee shops to enhance customer experiences and grow brand awareness.
Marketing tech
fromCreative Bloq
1 month ago

Sonic branding is bollocks: here's what you're doing wrong

Sonic branding requires a fundamental approach beyond simple jingles to create a true audio identity.
Brands should prioritize crafting fluid sonic experiences over static logos.
fromThe Drum
2 months ago

Bombay Sapphire's 'sensory led' campaign invites viewers to 'step into the blue'

Bombay Sapphire's 'Step into the Blue' campaign invites consumers to rediscover joy through immersive experiences and connection to their surroundings.
fromThe Drum
3 months ago

Rapp's Troy Hitch on his existential moment, and not believing in one big idea

Troy Hitch advocates for meaningful brand experiences through small, timely ideas rather than grand concepts, highlighting the evolving role of creativity in the advertising industry.
Marketing tech
fromForbes
3 months ago

Delta Airlines Execs Drive Loyalty Through A Brand Ecosystem

Delta Air Lines is transforming loyalty from mere transactions to a holistic emotional ecosystem designed for daily engagement.
Video games
fromExchangewire
3 months ago

How Partnerships Create More Authentic Brand Experiences in Gaming

Cross-media collaborations like Squid Game 2 and Call of Duty can create authentic brand experiences and redefine storytelling in gaming.
fromBusiness Insider
3 months ago

I visited MrBeast's dine-in burger restaurant. I learned not to believe everything I read in Yelp reviews.

MrBeast Burger is not just a fast-food restaurant; it's a brand experience, showcasing the extensive universe that MrBeast has created around his online persona.
Silicon Valley food
Graphic design
fromArchDaily
3 months ago

Torriden Flagship Store / YGGGR

The Torriden flagship store in Seongsu-dong is designed to reflect the brand's essence through an immersive and sensory-rich architectural experience.
fromWhat's Trending
3 months ago

Shaping Brand Experiences with VR & AR: Lessons from Gaming

Virtual reality (VR) and augmented reality (AR) are revolutionizing brand experiences, forging deeper connections with consumers by offering immersive and memorable interactions.
Video games
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