#ai-in-marketing

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fromDigiday
2 days ago

WTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient

For many years, SSPs were focused on integrating with publishers across different channels and formats. Now, we're seeing a number of different companies exploding onto the scene, with different innovations.
Marketing tech
#customer-experience
Marketing tech
fromBusiness Matters
2 months ago

Why You Can't Afford to Ignore Hyperpersonalisation in Marketing

Hyperpersonalisation enriches customer interactions by using advanced analytics and AI for a tailored experience, leading to improved satisfaction and loyalty.
fromHackernoon
55 years ago
Artificial intelligence

Standing on AI Giants: How InteraSSort Builds on Marketing and Tool Integration Research | HackerNoon

Marketing tech
fromBusiness Matters
2 months ago

Why You Can't Afford to Ignore Hyperpersonalisation in Marketing

Hyperpersonalisation enriches customer interactions by using advanced analytics and AI for a tailored experience, leading to improved satisfaction and loyalty.
fromHackernoon
55 years ago
Artificial intelligence

Standing on AI Giants: How InteraSSort Builds on Marketing and Tool Integration Research | HackerNoon

more#customer-experience
Podcast
fromRAIN News
1 week ago

Gumball intros Adaptive Ads, blending AI with host reads

Gumball introduces Adaptive Ads, leveraging AI for personalized and scalable podcast advertising.
#marketing-strategy
Marketing tech
fromFast Company
1 week ago

Turn data into dollars

E-commerce brands focusing on smart engagement are outperforming traditional advertising methods.
Leveraging customer data and AI can drive meaningful revenue and engagement.
Increasing customer lifetime value during checkout is crucial for growth.
Marketing tech
fromForbes
4 weeks ago

How To Prove Marketing's Worth To The C-Suite

CMOs must demonstrate marketing achievements to maintain relevance.
Alignment of marketing goals with business objectives is essential for success.
Marketing tech
fromForbes
2 months ago

5 Takeaways On AI And Marketing Content

Embracing AI in marketing is essential for growth and cost reduction, reshaping traditional approaches.
Successful implementation of AI requires a clear strategy and new skill sets for marketers.
Marketing tech
fromMarTech
3 weeks ago

Google Marketing Live 2025: Everything you need to know | MarTech

AI is becoming a co-strategist in marketing, shifting from an assistant role.
Google's updates focus on making advertising tools more autonomous and interconnected.
Marketing tech
fromForbes
2 months ago

AI In Content Marketing: The Two Sides Of Digital Innovation

AI-generated content enhances marketing efficiency and personalization but poses challenges in quality and authenticity.
Marketing tech
fromFast Company
1 week ago

Turn data into dollars

E-commerce brands focusing on smart engagement are outperforming traditional advertising methods.
Leveraging customer data and AI can drive meaningful revenue and engagement.
Increasing customer lifetime value during checkout is crucial for growth.
Marketing tech
fromForbes
4 weeks ago

How To Prove Marketing's Worth To The C-Suite

CMOs must demonstrate marketing achievements to maintain relevance.
Alignment of marketing goals with business objectives is essential for success.
Marketing tech
fromForbes
2 months ago

5 Takeaways On AI And Marketing Content

Embracing AI in marketing is essential for growth and cost reduction, reshaping traditional approaches.
Successful implementation of AI requires a clear strategy and new skill sets for marketers.
Marketing tech
fromMarTech
3 weeks ago

Google Marketing Live 2025: Everything you need to know | MarTech

AI is becoming a co-strategist in marketing, shifting from an assistant role.
Google's updates focus on making advertising tools more autonomous and interconnected.
Marketing tech
fromForbes
2 months ago

AI In Content Marketing: The Two Sides Of Digital Innovation

AI-generated content enhances marketing efficiency and personalization but poses challenges in quality and authenticity.
more#marketing-strategy
#marketing-strategies
Marketing tech
fromForbes
1 month ago

The Future Of Marketing Is Personal

Personalization in marketing is critical for success, as consumers expect relevant experiences and messaging.
Marketers should focus on smarter, data-driven strategies to remain competitive amidst evolving consumer expectations.
Marketing tech
fromHackernoon
2 years ago

Stop Guessing Your Brand Strategy-AI Already Knows What Works | HackerNoon

AI transforms brand positioning by accelerating insight discovery and enhancing customer behavior understanding.
Ambitious brands must utilize AI not just for efficiency, but to effectively influence consumer psychology for engagement.
Growth hacking
fromClickUp
2 weeks ago

25+ Best Growth Marketing Agencies for 2025 | ClickUp

Partnering with a specialized growth marketing agency is essential for leveraging data-driven strategies to boost customer acquisition and retention.
fromHubspot
2 months ago
Artificial intelligence

Using AI to Get Your Business Branding Right - My Favorite Tips and Tools

Marketing tech
fromForbes
1 month ago

The Future Of Marketing Is Personal

Personalization in marketing is critical for success, as consumers expect relevant experiences and messaging.
Marketers should focus on smarter, data-driven strategies to remain competitive amidst evolving consumer expectations.
Marketing tech
fromHackernoon
2 years ago

Stop Guessing Your Brand Strategy-AI Already Knows What Works | HackerNoon

AI transforms brand positioning by accelerating insight discovery and enhancing customer behavior understanding.
Ambitious brands must utilize AI not just for efficiency, but to effectively influence consumer psychology for engagement.
Growth hacking
fromClickUp
2 weeks ago

25+ Best Growth Marketing Agencies for 2025 | ClickUp

Partnering with a specialized growth marketing agency is essential for leveraging data-driven strategies to boost customer acquisition and retention.
fromHubspot
2 months ago
Artificial intelligence

Using AI to Get Your Business Branding Right - My Favorite Tips and Tools

more#marketing-strategies
Marketing tech
fromAdweek
1 week ago

Unilever's Data-Driven, Social-First Future With Ryu Yokoi

CPG marketing is rapidly evolving due to AI advancements, retail media strategies, and heightened consumer expectations.
#marketing-tools
more#marketing-tools
#creativity
more#creativity
#digital-marketing
Marketing tech
fromForbes
3 months ago

Prompting, Fine-Tuning, RAG And AI Agents For Future Marketing

Businesses must choose the right AI approach in digital marketing based on their scale and strategic goals.
Artificial intelligence
fromForbes
1 month ago

AI's Search Engine Shake-Up: 6 Considerations For Brands And Marketers

AI is reshaping marketing, but traditional search engines remain crucial for information gathering.
Blending of AI and search results will define user experience in search marketing through 2025.
Marketing tech
fromForbes
2 weeks ago

The Changing Nature Of SEO: How To Stay Relevant

SEO is now dynamic and requires a strategic approach, as traditional methods no longer guarantee success.
fromMarTech
1 month ago
Artificial intelligence

5 things we learned about AI at the Spring 2025 MarTech Conference | MarTech

Marketing tech
fromForbes
3 months ago

Prompting, Fine-Tuning, RAG And AI Agents For Future Marketing

Businesses must choose the right AI approach in digital marketing based on their scale and strategic goals.
Artificial intelligence
fromForbes
1 month ago

AI's Search Engine Shake-Up: 6 Considerations For Brands And Marketers

AI is reshaping marketing, but traditional search engines remain crucial for information gathering.
Blending of AI and search results will define user experience in search marketing through 2025.
Marketing tech
fromForbes
2 weeks ago

The Changing Nature Of SEO: How To Stay Relevant

SEO is now dynamic and requires a strategic approach, as traditional methods no longer guarantee success.
fromMarTech
1 month ago
Artificial intelligence

5 things we learned about AI at the Spring 2025 MarTech Conference | MarTech

more#digital-marketing
#advertising
more#advertising
#content-creation
Artificial intelligence
fromClickUp
4 weeks ago

Generative AI in Marketing: Strategies & Examples

Generative AI enhances marketing by automating tasks, increasing efficiency, and allowing marketers to focus on strategy and creativity.
Artificial intelligence
fromHubspot
3 weeks ago

How to maintain authenticity in your social media strategy - even with AI

Authenticity is essential for effective social media marketing; blindly using AI-generated content can undermine relationships and trust.
Marketing tech
fromForbes
3 weeks ago

15 Ways To Leverage LLMs In Your Business's Marketing Strategy

Adopting large language models can significantly enhance marketing strategies by improving content personalization and analyzing consumer behavior.
fromHubspot
in 2 weeks
Marketing tech

Did HubSpot Really Lose 80% of Blog Traffic? Here's What Actually Happened - and What It Means for Marketers

Artificial intelligence
fromClickUp
4 weeks ago

Generative AI in Marketing: Strategies & Examples

Generative AI enhances marketing by automating tasks, increasing efficiency, and allowing marketers to focus on strategy and creativity.
Artificial intelligence
fromHubspot
3 weeks ago

How to maintain authenticity in your social media strategy - even with AI

Authenticity is essential for effective social media marketing; blindly using AI-generated content can undermine relationships and trust.
Marketing tech
fromForbes
3 weeks ago

15 Ways To Leverage LLMs In Your Business's Marketing Strategy

Adopting large language models can significantly enhance marketing strategies by improving content personalization and analyzing consumer behavior.
fromHubspot
in 2 weeks
Marketing tech

Did HubSpot Really Lose 80% of Blog Traffic? Here's What Actually Happened - and What It Means for Marketers

more#content-creation
Marketing tech
fromForbes
3 weeks ago

Are In-Housing And AI Causing A Perfect Storm For Marketing Agencies?

The shift to in-house marketing among brands is increasing, partially driven by AI, but broader cultural shifts are also influencing this trend.
#marketing-technology
fromMarTech
1 month ago
Marketing tech

Databricks takes aim at marketers with new platform for data and AI | MarTech

fromMarTech
1 month ago
Artificial intelligence

Content generation outpaces other applications of AI for marketers | MarTech

Marketing tech
fromMarTech
1 month ago

Databricks takes aim at marketers with new platform for data and AI | MarTech

Databricks launches Data Intelligence for Marketing to unify and streamline marketing data, addressing integration challenges faced by teams.
fromMarTech
1 month ago
Artificial intelligence

Content generation outpaces other applications of AI for marketers | MarTech

more#marketing-technology
#martech
fromMarTech
1 month ago
Marketing tech

How to tell if it's real AI or just automation at a higher price | MarTech

fromMarTech
1 month ago
Marketing tech

How to tell if it's real AI or just automation at a higher price | MarTech

more#martech
#brand-strategy
Social media marketing
fromAxios
3 months ago

Communicator Spotlight: Sona Iliffe-Moon of Yahoo

Importance of authenticity in brand communication
Syncing marketing and communications enhances effectiveness
Leveraging AI can help scale communications efforts
Media industry
fromwww.cnbc.com
2 months ago

Advertisers look for flexibility as uncertainty around tariffs swirls

Brands are returning to Super Bowl advertising after years, focusing on flexible terms due to uncertainty around tariffs.
Social media marketing
fromAxios
3 months ago

Communicator Spotlight: Sona Iliffe-Moon of Yahoo

Importance of authenticity in brand communication
Syncing marketing and communications enhances effectiveness
Leveraging AI can help scale communications efforts
Media industry
fromwww.cnbc.com
2 months ago

Advertisers look for flexibility as uncertainty around tariffs swirls

Brands are returning to Super Bowl advertising after years, focusing on flexible terms due to uncertainty around tariffs.
more#brand-strategy
#media-planning
Media industry
fromThe Drum
1 month ago

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.
fromDigiday
2 months ago
Marketing tech

Media buying briefing: Havas' cookieless solution has become key link in its operating model

Media industry
fromThe Drum
1 month ago

Screens, signals & swivel chairs - the new media power plays overheard at Possible

The advertising future is physical, contextual, and multifaceted, moving beyond traditional digital platforms.
fromDigiday
2 months ago
Marketing tech

Media buying briefing: Havas' cookieless solution has become key link in its operating model

more#media-planning
#marketing-automation
Marketing tech
fromMarTech
2 months ago

Are marketers really replacing martech tools with low-cost, AI-generated apps? | MarTech

Marketers are increasingly using AI to replicate popular martech applications at lower costs, enhancing efficiency while reducing operational burdens.
fromMarTech
1 month ago
Marketing tech

10 must-use marketing updates in the Salesforce Summer 2025 releases | MarTech

Marketing tech
fromMarTech
2 months ago

Are marketers really replacing martech tools with low-cost, AI-generated apps? | MarTech

Marketers are increasingly using AI to replicate popular martech applications at lower costs, enhancing efficiency while reducing operational burdens.
fromMarTech
1 month ago
Marketing tech

10 must-use marketing updates in the Salesforce Summer 2025 releases | MarTech

more#marketing-automation
#authenticity
Marketing tech
fromadlibweb.
2 months ago

AI Meets Authenticity: Balancing Automation and Human Touch in Content Marketing

Balancing technology with human touch is essential for authentic content in marketing.
AI generates efficient content, but risks losing emotional and personal connections.
Media industry
fromAol
1 month ago

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

The overwhelming volume of digital ads challenges marketers to connect authentically with consumers amidst growing resistance to traditional advertising.
Marketing tech
fromadlibweb.
2 months ago

AI Meets Authenticity: Balancing Automation and Human Touch in Content Marketing

Balancing technology with human touch is essential for authentic content in marketing.
AI generates efficient content, but risks losing emotional and personal connections.
Media industry
fromAol
1 month ago

The Catch-22 of Modern Marketing Campaigns: 'We Are Targeting Our Way to Oblivion'

The overwhelming volume of digital ads challenges marketers to connect authentically with consumers amidst growing resistance to traditional advertising.
more#authenticity
Graphic design
fromGeeky Gadgets
1 month ago

ChatGPT Image Hacks To Build Your Brand Faster in 2025

AI simplifies visual branding process but human input is crucial for quality.
Challenges in AI-generated graphics necessitate a combination of AI and manual design efforts.
Marketing tech
fromAdweek
2 months ago

Your Global AI Strategy Needs a Cultural Upgrade

Technology alone cannot bridge cultural divides in global marketing.
Localized campaigns driven by cultural intelligence outperform automated AI-driven efforts.
fromPractical Ecommerce
2 months ago

Honeymoon Is Ending for Email Marketing

Email marketing has long been considered a highly profitable channel due to its high ROI, but recent changes in email clients are challenging its effectiveness.
Marketing tech
#marketing
fromMarTech
2 months ago
Marketing tech

How Deming's 14 principles provide the foundation for Positionless Marketing | MarTech

fromMarTech
2 months ago
Marketing tech

How Deming's 14 principles provide the foundation for Positionless Marketing | MarTech

more#marketing
Artificial intelligence
fromDigiday
2 months ago

How generative AI is changing creator contracts to prevent brand and copyright risks

Agencies are increasingly incorporating AI clauses into creator contracts to address brand safety concerns and legal issues.
Marketing tech
fromForbes
3 months ago

How To Simplify Website Planning With AI-Without Losing Creativity

AI significantly reduces the time spent on repetitive tasks in web development.
Creative content should still be human-written, but AI can help streamline processes.
Marketing tech
fromEMARKETER
3 months ago

Majority of marketers unsure how to work with AI

Marketers feel overwhelmed by AI implementation in workflows.
Concerns exist regarding creativity loss due to AI in marketing.
#generative-ai
Marketing tech
fromForbes
3 months ago

Council Post: Artificial Intelligence: A Creative Renaissance For Global CMOs

AI enhances human creativity in marketing, serving as a crucial partner for innovation rather than a competitor.
Marketing tech
fromForbes
3 months ago

Council Post: Artificial Intelligence: A Creative Renaissance For Global CMOs

AI enhances human creativity in marketing, serving as a crucial partner for innovation rather than a competitor.
Artificial intelligence
fromForbes
5 months ago

Best Practices For Using AI To Develop Images

AI is reshaping visual content development, but the creative process remains reliant on talented individuals utilizing the right tools.
more#generative-ai
#brand-engagement
fromAdweek
4 months ago
Marketing

Brands That Invest In Immersive Experiences Must Change The Way They Think About ROI

fromAdweek
4 months ago
Marketing

Brands That Invest In Immersive Experiences Must Change The Way They Think About ROI

more#brand-engagement
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