#consumer-trust

#consumer-trust

76% of U.S. consumer marketers who invested in a sports sponsorship in 2024 struggle to calculate the return on that investment (ROI), according to Forrester.

Brands have transformed from symbols of hope and trust to false idols, with a significant disconnect between what they claim and how they operate internally.

American Airlines' CEO Robert Isom criticized AI in airfares for potentially misleading travelers, emphasizing the need for consumer trust. He stated, "This is not about bait and switch. This is not about tricking."

Santander UK is facing backlash from small business owners after introducing charges to business accounts that were guaranteed to be 'free for life', resulting in accusations of broken promises and misleading conduct.

Not all products are created equal, and there's a profound gap between the trust we place in brands and the reality of what's inside their products.

Comcast's Xfinity does not exactly have a great reputation when it comes to telling the truth. For years, the company marketed something called 10G Internet that has no relationship to 4G or 5G.

Sharing complaints data could help consumers make more informed choices and encourage better service across the industry.

As marketing teams rush to adopt AI and automation, many overlook a critical foundation: governance.

According to an official FDA announcement on June 6, nearly 2 million dozen egg cartons are being pulled from shelves due to a mass salmonella contamination risk.

When consumer trust erodes due to complacency and missteps, bold private ownership and new leadership can spark a significant corporate turnaround.

In our Google-review and social media led culture, what consumers have to say matters, and their words can either help or harm a business.

Since the advent of widespread artificial intelligence (AI), a new kind of deception, termed AI washing, has emerged, where companies mislead consumers with false claims about AI-related products.

To get your emails in the inbox, using best practices like maintaining an up-to-date database, proper authentication, and removing fast unsubscribers is essential.

"This has given me trust issues" - shoppers slam Sainsbury's for Easter egg error

You claimed price increases were due to unavoidable cost hikes, yet your expanding presence and multiple new locations suggest financial health and stability.

The study found that traffic from generative AI sources increased by 1,200% in February 2025 compared to July 2024.

Aside from being published nearly 200 years ago, there are countless reasons for business leaders to leave Goldilocks' rule of 'too much, not enough, just right' behind when it comes to transparency models.