"The way that these AI products operate today and their ability to interact with voice wearable devices... There is a very real possibility that in the future we talk about AI outside of the context of the browser and the mobile app."
"It's not just how companies use AI, it's also how AI uses those companies."
"Customers want to know what AI is doing and what AI is doing with the customer's data."
"Show them the way their data is used... that would actually, I think, boost engagement."
AI can deliver major value for marketers when powered by high-quality data collected responsibly. The data landscape is shifting toward voice wearable devices and AI experiences beyond browsers and mobile apps. Marketers must prioritize transparency so customers understand what AI does and how it uses their data. Visible data usage can boost engagement. Governance must be agile and adaptive because traditional frameworks are too slow for AI. Consent-based solutions, dashboards, and legal clarity are necessary to maintain privacy and consumer trust while enabling marketers to democratize data collection, processing, and analysis through AI.
Read at MarTech
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