fromAdExchanger3 weeks agoWhy Alaska Airlines Sees Promise In Google Meridian | AdExchangerAlaska Airlines employs a complex mix of measurement methodologies for effective marketing attribution.
MarketingfromMarTech4 weeks agoMarketing results don't add. They multiply and synergize. | MarTechMarketing effects can be classified as additive, multiplicative, and synergistic, impacting overall campaign effectiveness.
fromForbes1 month agoFour Unwritten Laws Of Marketing Every MMM Solution Should ReflectEffective marketing measurement should replicate complex real-world dynamics for true value.
fromMarTech3 months agoHow attribution masks what's actually driving growth | MarTechTraditional attribution fails to show impact on ROI.Understanding attribution misconceptions is critical for marketing executives.Performance marketing can mislead if based solely on attributed outcomes.
Marketing techfromForbes5 months agoCouncil Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel MeasurementData clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.