"which found that a composite organisation, representative of interviewed customers with experience using brand lift, achieved a 47% return on investment over three years and significant efficiency gains. The research confirmed that brand lift serves as a real growth driver, going beyond its role as a measurement tool. According to the research, strategic accounts that consistently used brand lift increased their annual investment by 20%, underscoring the solution's ability to unlock incremental profit from high-value customers."
"with insights delivered fast enough to optimise live campaigns. What was once a reporting exercise is now a driver of real-time performance. Brand lift further strengthened client relationships by opening new paths for upselling and retention. Bundling the solution into premium packages encouraged advertisers to extend campaigns by 15%, while half of all new clients chose to re-engage, positioning Happydemics' brand lift solution as a proven sales differentiator that boosts credibility, accelerates decision-making, and reinforces the role of providers as premium partners."
"With recent reports showing that 87% of UK B2B marketers struggle to prove ROI and 39% citing integration issues between data platforms, many campaigns risk going unmeasured or undervalued. Marketers are often faced with fragmented, costly, and inconsistent measurement, making cross-market comparisons difficult and leaving smaller campaigns overlooked. This makes independent brand lift studies increasingly important for proving marketing's real impact."
A composite organisation using brand lift achieved a 47% return on investment over three years and notable efficiency gains. Strategic accounts that consistently used brand lift increased annual investment by 20%, unlocking incremental profit from high-value customers. Senior insights time per project fell from 35 hours to just over 5.5 hours, with insights delivered fast enough to optimise live campaigns. Bundling the solution into premium packages encouraged advertisers to extend campaigns by 15% and half of new clients re-engaged. Fragmented measurement and integration issues leave many campaigns unmeasured, increasing the importance of independent brand lift studies.
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