#roi

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fromSkift Meetings
6 days ago
Marketing tech

Commerce, Not Content, Drives Events, New Freeman Report Finds

In-person events now prioritize business outcomes over education, proving essential for product discovery and sales.
Attendees have higher expectations for events, emphasizing ROI and direct interactions with experts for optimal decision-making.
#digital-marketing
Marketing tech
fromExchangewire
2 months ago

Lumen's Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics - ExchangeWire.com

Attention metrics allow advertisers to optimize campaigns and reduce wasted spending.
The shift from viewability to attention improves understanding of actual ad viewer engagement.
Marketing tech
fromForbes
1 month ago

How To Transform Social Marketing Into A Predictable Revenue Channel

Creator marketing must evolve from traditional vanity metrics to measurable impact across the customer journey.
Sophisticated attribution models are essential for understanding long-term brand value in creator marketing.
Marketing tech
fromRubyflow
2 months ago

How a PPC Company in Bangalore Can Maximize Your ROI

PPC advertising is crucial for immediate visibility and high ROI.
Partnering with a specialized PPC agency can improve campaign effectiveness.
Marketing tech
fromMarTech
1 week ago

The skills marketers need in 2025 and beyond | MarTech

Marketers need to bridge skill gaps in digital, analytics, and compliance to thrive in future roles.
Marketing tech
fromFast Company
1 month ago

Why HR's future looks like marketing's past

HR leaders must now demonstrate the value of tech-driven people programs, akin to the earlier challenges faced by marketing teams.
fromShopify
4 months ago
Marketing

What Is Ecommerce Advertising? Benefits and Strategies (2024) - Shopify

Ecommerce advertising is crucial for driving online sales and increasing brand visibility.
Marketing tech
fromExchangewire
2 months ago

Lumen's Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics - ExchangeWire.com

Attention metrics allow advertisers to optimize campaigns and reduce wasted spending.
The shift from viewability to attention improves understanding of actual ad viewer engagement.
Marketing tech
fromForbes
1 month ago

How To Transform Social Marketing Into A Predictable Revenue Channel

Creator marketing must evolve from traditional vanity metrics to measurable impact across the customer journey.
Sophisticated attribution models are essential for understanding long-term brand value in creator marketing.
Marketing tech
fromRubyflow
2 months ago

How a PPC Company in Bangalore Can Maximize Your ROI

PPC advertising is crucial for immediate visibility and high ROI.
Partnering with a specialized PPC agency can improve campaign effectiveness.
Marketing tech
fromMarTech
1 week ago

The skills marketers need in 2025 and beyond | MarTech

Marketers need to bridge skill gaps in digital, analytics, and compliance to thrive in future roles.
Marketing tech
fromFast Company
1 month ago

Why HR's future looks like marketing's past

HR leaders must now demonstrate the value of tech-driven people programs, akin to the earlier challenges faced by marketing teams.
fromShopify
4 months ago
Marketing

What Is Ecommerce Advertising? Benefits and Strategies (2024) - Shopify

Ecommerce advertising is crucial for driving online sales and increasing brand visibility.
more#digital-marketing
#generative-ai
Artificial intelligence
fromITPro
5 months ago

AI is finally delivering bang for its buck, according to Microsoft

Generative AI offers an average ROI of $3.70 for every $1 invested, with adoption rates significantly increasing among enterprises.
fromAbove the Law
1 week ago
Artificial intelligence

Nobody's Bothering To Figure Out What AI Is Worth - Above the Law

Generative AI is widely seen as valuable for legal workflows, but its true worth and ROI remains unclear.
Artificial intelligence
fromITPro
5 months ago

AI is finally delivering bang for its buck, according to Microsoft

Generative AI offers an average ROI of $3.70 for every $1 invested, with adoption rates significantly increasing among enterprises.
fromAbove the Law
1 week ago
Artificial intelligence

Nobody's Bothering To Figure Out What AI Is Worth - Above the Law

Generative AI is widely seen as valuable for legal workflows, but its true worth and ROI remains unclear.
more#generative-ai
Business intelligence
fromInfoWorld
2 weeks ago

Measuring success in dataops, data governance, and data security

Data leaders need KPIs that demonstrate the business value of data initiatives.
A lack of clear metrics hampers ROI assessment for data investments.
#engagement
fromeLearning Industry
4 weeks ago
Online learning

You're Measuring eLearning ROI Wrong-Here's What Actually Matters

Traditional ROI methods for eLearning are inadequate; they overlook engagement and long-term value.
fromSkift Meetings
2 weeks ago
Fundraising

Event Sponsorship: How to Get the Right Sponsors?

Modern sponsors seek meaningful engagement and measurable impact from event sponsorships.
Successful sponsorship strategies must go beyond logo placements to include interactive experiences.
fromeLearning Industry
4 weeks ago
Online learning

You're Measuring eLearning ROI Wrong-Here's What Actually Matters

Traditional ROI methods for eLearning are inadequate; they overlook engagement and long-term value.
fromSkift Meetings
2 weeks ago
Fundraising

Event Sponsorship: How to Get the Right Sponsors?

Modern sponsors seek meaningful engagement and measurable impact from event sponsorships.
Successful sponsorship strategies must go beyond logo placements to include interactive experiences.
more#engagement
fromMarTech
3 weeks ago
Marketing tech

Why ROI is undermining B2B marketing effectiveness | MarTech

B2B marketing ROI metrics often misrepresent true effectiveness, focusing excessively on short-term tactical outcomes rather than overall brand impact.
Marketing tech
fromMarTech
1 month ago

8 challenges for marketing teams navigating the MAP market | MarTech

Marketing automation platforms (MAPs) are crucial but face challenges that affect their effectiveness and ROI for marketing teams.
#customer-experience
fromMarTech
2 months ago
Artificial intelligence

AI adoption in CX is rising, but implementation challenges remain | MarTech

Customer engagement is evolving due to AI, changing behaviors, emphasizing profit-driven CX.
fromeLearning Industry
1 month ago
Business intelligence

Customer Training To Meet Rising Customer Expectations

Customer training improves retention and enhances customer experience, leading to measurable business results.
fromMarTech
2 months ago
Artificial intelligence

AI adoption in CX is rising, but implementation challenges remain | MarTech

Customer engagement is evolving due to AI, changing behaviors, emphasizing profit-driven CX.
fromeLearning Industry
1 month ago
Business intelligence

Customer Training To Meet Rising Customer Expectations

Customer training improves retention and enhances customer experience, leading to measurable business results.
more#customer-experience
fromeLearning Industry
1 month ago
Online Community Development

eBook Launch: L&D Training Needs Analysis Template For Targeted Learning

A thorough training needs analysis is essential for aligning L&D initiatives with business objectives and maximizing eLearning ROI.
#email-marketing
Online marketing
fromVerticalResponse
1 month ago

Mastering Email Marketing: Top Tips and Strategies for 2025

Email marketing is highly cost-effective, providing an average ROI of $36 for every $1 spent.
Personalizing and segmenting emails improves customer engagement and boosts conversion rates.
Legal compliance is crucial in email marketing to maintain trust and prevent penalties.
fromForbes
6 months ago
Deliverability

A $100,000 Email Series: ChatGPT Prompts To Make Sales From Your List

Frequent email marketing can significantly boost sales and revenue.
fromVerticalResponse
1 month ago
Marketing tech

Top Lessons Learned: Email Marketing Mistakes and How to Avoid Them

Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.
Optimize your email campaigns by focusing on compelling content, personalized messaging, and effective segmentation to drive conversions.
Maintain compliance with email marketing regulations and regularly clean your email list to improve deliverability and foster brand loyalty.
fromEntrepreneur
1 month ago
Online marketing

6 Reasons Your Marketing Emails Aren't Converting | Entrepreneur

Email marketing is highly effective, generating $36 for every $1 spent, but many fail due to poor subject lines and unclear messages.
fromGeeky Gadgets
4 months ago
Deliverability

Master AI Email Newsletter Automation & Email Marketing with Omnisend

Email marketing is essential due to its strong ROI and effectiveness, made easier by Omnisend's tools.
Omnisend simplifies email marketing with automation and segmentation, enhancing user experience and engagement.
fromMarTech
4 months ago
Deliverability

Why syncing email and SMS is critical to marketing success | MarTech

Integrating SMS and email marketing enhances engagement and revenue potential.
Online marketing
fromVerticalResponse
1 month ago

Mastering Email Marketing: Top Tips and Strategies for 2025

Email marketing is highly cost-effective, providing an average ROI of $36 for every $1 spent.
Personalizing and segmenting emails improves customer engagement and boosts conversion rates.
Legal compliance is crucial in email marketing to maintain trust and prevent penalties.
fromForbes
6 months ago
Deliverability

A $100,000 Email Series: ChatGPT Prompts To Make Sales From Your List

Frequent email marketing can significantly boost sales and revenue.
fromVerticalResponse
1 month ago
Marketing tech

Top Lessons Learned: Email Marketing Mistakes and How to Avoid Them

Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.
Optimize your email campaigns by focusing on compelling content, personalized messaging, and effective segmentation to drive conversions.
Maintain compliance with email marketing regulations and regularly clean your email list to improve deliverability and foster brand loyalty.
fromEntrepreneur
1 month ago
Online marketing

6 Reasons Your Marketing Emails Aren't Converting | Entrepreneur

Email marketing is highly effective, generating $36 for every $1 spent, but many fail due to poor subject lines and unclear messages.
fromGeeky Gadgets
4 months ago
Deliverability

Master AI Email Newsletter Automation & Email Marketing with Omnisend

Email marketing is essential due to its strong ROI and effectiveness, made easier by Omnisend's tools.
Omnisend simplifies email marketing with automation and segmentation, enhancing user experience and engagement.
fromMarTech
4 months ago
Deliverability

Why syncing email and SMS is critical to marketing success | MarTech

Integrating SMS and email marketing enhances engagement and revenue potential.
more#email-marketing
#learning-and-development
fromeLearning Industry
2 months ago
Business intelligence

eBook Launch: Aligning Training With Business Goals To Maximize ROI

Aligning L&D initiatives with business goals improves ROI and productivity.
Focus on real-world skills and gaps to foster employee engagement and effectiveness.
fromeLearning Industry
1 month ago
Online learning

5 Reasons Custom eLearning Is Worth The Investment

Custom eLearning is a tailored solution that significantly enhances employee engagement and retention, unlike generic, off-the-shelf programs.
fromeLearning Industry
2 months ago
Business intelligence

eBook Launch: Aligning Training With Business Goals To Maximize ROI

Aligning L&D initiatives with business goals improves ROI and productivity.
Focus on real-world skills and gaps to foster employee engagement and effectiveness.
fromeLearning Industry
1 month ago
Online learning

5 Reasons Custom eLearning Is Worth The Investment

Custom eLearning is a tailored solution that significantly enhances employee engagement and retention, unlike generic, off-the-shelf programs.
more#learning-and-development
fromSfgate
1 month ago
Marketing tech

Google Ads Call Tracking Explained: Setup & Best Practices

Call tracking in digital advertising measures effectiveness, offering insights on customer interaction and ad performance.
#marketing-strategy
Marketing tech
fromMarTech
1 month ago

How to build use cases to break down customer data silos | MarTech

Marketers play a crucial role in dismantling customer data silos through deep insights and impactful use cases.
Marketing tech
fromMarTech
1 month ago

How to inflation-proof your marketing in 2025 | MarTech

Businesses must adapt their marketing strategies to survive inflation by leveraging data and innovation instead of merely cutting costs.
fromSOCIAL FRESH - Creative Strategy Agency
5 months ago
UX design

Audience Research: Why Most Companies Get It Wrong

Brands often focus on too much data instead of meaningful insights.
Understanding customer pain points is key to effective marketing.
Investing in audience research leads to better ROI.
Marketing tech
fromMarTech
1 month ago

How to build use cases to break down customer data silos | MarTech

Marketers play a crucial role in dismantling customer data silos through deep insights and impactful use cases.
Marketing tech
fromMarTech
1 month ago

How to inflation-proof your marketing in 2025 | MarTech

Businesses must adapt their marketing strategies to survive inflation by leveraging data and innovation instead of merely cutting costs.
fromSOCIAL FRESH - Creative Strategy Agency
5 months ago
UX design

Audience Research: Why Most Companies Get It Wrong

Brands often focus on too much data instead of meaningful insights.
Understanding customer pain points is key to effective marketing.
Investing in audience research leads to better ROI.
more#marketing-strategy
#marketing
Marketing tech
fromSocial Media Today
2 months ago

TikTok Shares New Insight into ROI of Short and Long-Term- Ad Campaigns

TikTok is highly effective for generating revenue, with an average ROI of 11.8.
Consistent engagement on TikTok leads to sustained sales growth for brands.
fromShopify
2 months ago
Marketing

What is Marketing ROI? How To Calculate ROI for Your Business (2025) - Shopify

Understanding marketing ROI is essential for assessing the effectiveness of marketing investments.
fromAdweek
5 months ago
Marketing

How Friction Can Create Media Growth Opportunities

Marketers must harness the friction between legacy and new behaviors to enhance decision-making and ROI.
fromClickUp
3 months ago
Marketing

40 Marketing KPI Examples to Track Performance in 2025

Understanding and utilizing marketing KPIs are essential for tracking effective strategies and ensuring data-driven marketing decisions.
fromClickUp
2 months ago
Marketing

10 Free Marketing Budget Templates to Manage Finances | ClickUp

Use marketing budget templates to minimize waste and optimize resource allocation.
Selecting a clear and customizable template is crucial for effective budget management.
Marketing tech
fromSocial Media Today
2 months ago

TikTok Shares New Insight into ROI of Short and Long-Term- Ad Campaigns

TikTok is highly effective for generating revenue, with an average ROI of 11.8.
Consistent engagement on TikTok leads to sustained sales growth for brands.
fromShopify
2 months ago
Marketing

What is Marketing ROI? How To Calculate ROI for Your Business (2025) - Shopify

Understanding marketing ROI is essential for assessing the effectiveness of marketing investments.
fromAdweek
5 months ago
Marketing

How Friction Can Create Media Growth Opportunities

Marketers must harness the friction between legacy and new behaviors to enhance decision-making and ROI.
fromClickUp
3 months ago
Marketing

40 Marketing KPI Examples to Track Performance in 2025

Understanding and utilizing marketing KPIs are essential for tracking effective strategies and ensuring data-driven marketing decisions.
fromClickUp
2 months ago
Marketing

10 Free Marketing Budget Templates to Manage Finances | ClickUp

Use marketing budget templates to minimize waste and optimize resource allocation.
Selecting a clear and customizable template is crucial for effective budget management.
more#marketing
Marketing
fromAdweek
2 months ago

Brands Are Learning How To Make Immersive Experiences Pay Off

Marketers should focus on tangible use cases for immersive technology to engage consumers and drive ROI.
#user-experience
UX design
fromMedium
4 months ago

Has ROI killed UX?

UX cannot simply be linked to financial metrics since it revolves around human behavior and user experience rather than just numbers.
UX design
fromLogRocket Blog
2 months ago

The ROI of UX design: What designers need to know about ROI - LogRocket Blog

Understanding ROI in UX design is crucial for demonstrating its value to business success.
UX design
fromMedium
4 months ago

Has ROI killed UX?

UX cannot simply be linked to financial metrics since it revolves around human behavior and user experience rather than just numbers.
UX design
fromLogRocket Blog
2 months ago

The ROI of UX design: What designers need to know about ROI - LogRocket Blog

Understanding ROI in UX design is crucial for demonstrating its value to business success.
more#user-experience
fromFast Company
2 months ago
Miscellaneous

Why an 'affordable' leadership program may be the most expensive mistake you make

Define clear goals to ensure effective leadership development solutions that fit your budget.
#ai-adoption
fromTheregister
2 months ago
Artificial intelligence

IT decision makers unconvinced of returns from AI investment

Many business leaders doubt the ROI of AI despite significant industry investments.
fromHarvard Business Review
3 months ago
Artificial intelligence

If You Want Your Team to Use Gen AI, Focus on Trust

Trust in AI tools drives adoption and ROI.
Deloitte's program increased trust perceptions significantly among consultants.
more#ai-adoption
fromForbes
2 months ago
Marketing

Council Post: The Secret To High-Performing Car Dealership Marketing: Attribution, Transparency And Strategy

Attribution is key for automotive dealerships to maximize marketing efficiency and improve ROI.
#ai-investment
fromITPro
3 months ago
Artificial intelligence

Want a return on your AI investment? Open source could be the key to success

Almost half of companies report ROI on AI strategies, especially with open source tools.
fromITPro
5 months ago
Artificial intelligence

AI is causing headaches in the boardroom as CFOs and CIOs struggle for clarity on ROI

Executives need to align better in boardrooms to enhance AI investment ROI.
more#ai-investment
#business-efficiency
fromMountaingoatsoftware
3 months ago
Agile

Agile Training Has Proven Benefits. Do They Outweigh the Costs?

Agile training enhances organizational capability, improving efficiency, customer satisfaction, and employee engagement, evidenced by real-world success stories.
Key performance metrics are essential for evaluating the effectiveness of agile training and maximizing its benefits.
Calculating the ROI of agile training is vital for aligning financial goals with project outcomes.
fromeLearning Industry
5 months ago
Online learning

How To Calculate The ROI Of An LMS

Investing in an LMS can significantly reduce training costs and improve employee retention by offering easy access to training materials and tracking attendance.
fromMountaingoatsoftware
3 months ago
Agile

Agile Training Has Proven Benefits. Do They Outweigh the Costs?

Agile training enhances organizational capability, improving efficiency, customer satisfaction, and employee engagement, evidenced by real-world success stories.
Key performance metrics are essential for evaluating the effectiveness of agile training and maximizing its benefits.
Calculating the ROI of agile training is vital for aligning financial goals with project outcomes.
fromeLearning Industry
5 months ago
Online learning

How To Calculate The ROI Of An LMS

Investing in an LMS can significantly reduce training costs and improve employee retention by offering easy access to training materials and tracking attendance.
more#business-efficiency
from3blmedia
4 months ago
Marketing

How Sustainability Communications Performed in 2024

The 2024 year-end report highlights significant ROI and engagement trends in sustainability communications to guide strategies for 2025.
Artificial intelligence
fromTechzine Global
4 months ago

Workday asks users to innovate while it is watching from the sidelines

Companies must adapt quickly to constant changes driven by AI and geopolitical factors.
Workday empowers companies with AI tools, but the onus is on the companies to lead the innovation.
fromDigiday
4 months ago
Marketing

When it comes to TV, advertisers shouldn't conflate effectiveness with efficiency

The main challenge with TV advertising is efficiency, not effectiveness.
fromwww.biggerpockets.com
4 months ago
Real estate

Should I Sell My 4% Interest Rate Rental Property?

Investing in real estate offers significant returns including a 15% ROI with accessible financing options.
fromITPro
4 months ago
Information security

Strategies for improving security team efficiency

Security efficiency is vital for enterprises to maximize digital investment value.
fromClickUp
4 months ago
Miscellaneous

How to Create an Expense Report in Excel (Tracking Templates)

Financial transparency is essential for effective budget management in businesses.
fromITPro
5 months ago
Artificial intelligence

Dell Technologies CTO: ROI on AI should be the number one focus for execs

Business leaders must prioritize AI projects with clear ROI to maximize value.
fromClickUp
6 months ago
Miscellaneous

How to Calculate ROI for a Project | ClickUp

ROI is crucial for measuring project profitability and making informed investment decisions.
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