#roi

#roi

Nearly two-thirds of B2B revenue leaders in the UK and Europe report first year ROI from AI adoption, with 19% achieving it within three months.

"Most agentic AI projects right now are early stage experiments or proof of concepts that are mostly driven by hype and are often misapplied," said Anushree Verma, Senior Director Analyst at Gartner.

Effective marketing requires a clear alignment with business objectives and customer needs, as there are common pitfalls that can lead to miscalculations in strategy.

Gartner's Spend Survey shows flat marketing budgets for 2025 at 7.7% of revenue, urging CMOs to optimize every dollar amidst pressures to do more with less.

In Google Analytics 4, understanding attribution models is crucial for accurately assessing marketing performance, as each model can yield different insights from the same data.

Unlike costly renovations with lower return on investment (ROI), a fresh coat of paint is a low-cost update that can increase sale price and shorten time on the market.

A Reddit user calculates that after paying into Social Security, the benefits received are significantly lower than what could have been earned by investing that money.

The problem? Many marketers fall into the ROI trap; they either misattribute conversions, focus on short-term gains or struggle to quantify the impact of their brand-building efforts.

The report highlights significant competency gaps in critical areas like digital marketing and data analytics, indicating that marketers are underprepared for current job demands.

Gone are the days when sponsors would pay just to have their name printed on a program or displayed on a PowerPoint slide.

"ROI in B2B marketing is distracting us from what drives effectiveness. Without effectiveness, there is limited ROI to report."

Traditional metrics miss the deeper value of engagement and scalability in eLearning, leading organizations to overlook aspects that contribute to long-term business outcomes.

Custom eLearning provides tailored training solutions that enhance employee engagement and retention, ensuring that learning applies directly to their roles and aligns with business goals.

As a marketer, you have a holistic view of the customer journey that allows you to create compelling use cases for dismantling customer data silos.

Picture this: Your boss is asking you about the business impact of your social media strategy.