"A confusing contradiction is unfolding in companies embracing generative AI tools: while workers are largely following mandates to embrace the technology, few are seeing it create real value. Consider, for instance, that the number of companies with fully AI-led processes nearly doubled last year, while AI use has likewise doubled at work since 2023. Yet a recent report from the MIT Media Lab found that 95% of organizations see no measurable return on their investment in these technologies."
"Consider, for instance, that the number of companies with fully AI-led processes nearly doubled last year, while AI use has likewise doubled at work since 2023. Yet a recent report from the MIT Media Lab found that 95% of organizations see no measurable return on their investment in these technologies. So much activity, so much enthusiasm, so little return. Why?"
Companies are rapidly adopting generative AI, with fully AI-led processes nearly doubling last year and workplace AI use doubling since 2023. Workers largely comply with mandates to use the tools, yet few report that the tools create real value. A MIT Media Lab report found 95% of organizations see no measurable return on their AI investments. High levels of activity and enthusiasm coexist with minimal measurable benefits. The gap between adoption and return suggests issues in implementation, integration, measurement, or misaligned expectations that require investigation.
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