#email-marketing

#email-marketing

Nearly 40% of Americans have a side hustle right now - and for many, it's not just a way to earn a little extra cash. According to a recent LendingTree survey, 61% of people with a side hustle say they couldn't afford to live without it. While the number of side hustlers has decreased slightly since the pandemic's peak, many still feel the everyday financial pressure.

AI is reshaping email marketing, starting right in the inbox. Clicks are becoming optional - sometimes unnecessary. That's convenient for subscribers but potentially disastrous for marketers. Zero-click marketing is emerging as the response: content that delivers value instantly, whether through snippets, previews or summaries, without requiring a click. Instead of spelling the end of email, these changes could make it more valuable - if you adapt in time.

You've done the hard part: you built your email list and carved out time to write and design marketing emails for your business. You hit "send" on a regular basis. But somehow, your email marketing isn't generating the revenue you expected. Many business owners assume that once they start emailing, the sales will just come. But although you can automate much of it, email doesn't work on autopilot.

On August 21, customers of the luxury shoe brand Larroudé received an email urging them to "stock up, refresh your wardrobe, and secure timeless pieces" before tariffs drive up prices. The brand, like many others, is preparing for a new wave of President Trump's tariff policies to take effect by August 29-and they're relying on email marketing to keep their customers in the loop.

However, despite all the planning and crafting of email messages, 31% of consumers delete emails within seconds, basing their decision on the subject line, according to data from Validity. The issue of quick deletions is especially prevalent among Millennials and Gen Z. The sheer volume of email is part of the problem. Validity says global email volumes (for legitimate, permission-based emails) have doubled since the beginning of the COVID pandemic in early 2020, when brands were throwing everything they had at digital channels.

It was super structured and ran like a well-oiled machine; I needed a little more ownership and a little more chaos. After about three years, I quit to scale my side business: I'm a full-stack email marketer who creates email campaigns - including email copy, design, development, and implementation - for direct-to-consumer and business-to-business companies globally. I use the platform Fiverr to find clients. My prices range from $100 for a single brief to $3,000+ per month for a done-for-you service.

The total time investment for DIY email marketing is 50 hours minimum, which can equate to significant costs when evaluating your own hourly rate.

4 out of 5 marketers say that they would rather give up social media marketing instead of emails. This says a lot about the value of email marketing.

Email marketers face numerous challenges in 2025, including low engagement rates, data quality issues, accurately measuring ROI, and personalization. Experts highlight the need for collaboration across departments to overcome these obstacles.

In the AI discovery era, organic rankings no longer guarantee visibility, as AI search experiences are removing the middle step between search and solution.

Gen Z prefers engaging subject lines that deliver immediate value. Highlighting discounts or exclusive offers directly in the subject and using preview text effectively can enhance engagement.

Many email programs are simply a string of campaigns to tell the customers what the brand wants to say. This often leads to irrelevant messaging.

Mattia started by connecting automated email sequences to his free resources which he shared across his website, social media, and other channels. From there, he built out segmented automations based on how a subscriber found him and whether they had already scheduled a call with his team.

Google indicates that recipients who unsubscribe must be removed from mailing lists within 48 hours. Failure to comply may lead to recipients marking emails as spam or blocking the sender.

Email QA is essential to ensure campaigns perform correctly, avoiding issues that lead to broken campaigns, compliance problems, and subsequent revenue loss.

Tying the CTA to a clear benefit or emotion, like 'Get your confidence back,' shifts focus from a command to an opportunity, tapping into desires and outcomes.

The trend in the martech landscape suggests platforms are more likely to incorporate AI rather than disappear as standalone applications.

In today's fast-evolving digital marketing space, B2B email marketing has shifted dramatically, moving away from generic email lists to more personalized, AI-driven approaches.

It’s hard to imagine how a 20% reduction in rental rates for the month of June could be sufficient cause for anyone to suddenly abandon their present business, be it knee surgery, adoption proceedings, or, in this specific case, Wordle.

The May 2025 updates for Adobe Marketo Engage introduce significant enhancements like template compatibility, cloning options, role-based access, and GenStudio integration to optimize email marketing.

Choosing the right email marketing tool is vital for beginners. Important factors include ease of use, affordability, essential features, and responsive customer support.

One of the most effective digital tools is email marketing, but success hinges on ensuring your emails reach recipients' inboxes, especially amidst Gmail's stringent filters.

Emails with personalized subject lines generate up to 50% higher open rates than non-personalized ones, highlighting the power of personalizing content based on user preferences.

A great email subject line is clear, relevant, and sparks enough curiosity or value to make the reader want more.