"Most founders spend their energy on social media posts and paid ads while ignoring the audience they've already built. You have people's email addresses. They gave them to you. And you're not talking to them, or you're sending them content that doesn't deserve their attention. With over 4.4 billion email users worldwide, the newsletter you could be writing is the growth channel most likely to change your business. The founders who figure this out build something no algorithm can take away."
"Matt McGarry has spent his career figuring out what makes newsletters grow. As founder and CEO of GrowLetter, his team has generated over 10 million email subscribers and over $100 million in sales for clients including 1440 Media, Morning Brew, and Mindstream. Before that, he helped The Hustle acquire over a million subscribers through paid advertising before its acquisition by HubSpot."
"Your newsletter deserves the same attention you give your core product. McGarry applies startup thinking to email, using concepts like "content market fit" and "jobs to be done." "You have to think about your newsletter as a product," he said. "The inbox is such an intimate place, and if the newsletter doesn't truly solve a problem or deliver some type of outcome or extremely valuable information on a daily or weekly basis, it's going to be dis"
Most founders focus on social media and paid ads while neglecting the email audience they already have. With over 4.4 billion email users worldwide, newsletters represent a high-potential growth channel that can become a durable, algorithm-proof asset. One growth team generated over 10 million subscribers and over $100 million in sales for clients such as 1440 Media and Morning Brew. Substack analysis of 75,000 newsletters found 82% had fewer than 10,000 subscribers. Successful newsletters follow systematic steps: treat the newsletter as a product, pursue content-market fit and clear user jobs, and deliver consistent, valuable outcomes to the inbox.
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