"Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. Think of your email marketing goals as a ladder, starting with your overarching company goals at the very top, your team's goals, your marketing channel-specific goals, and then finally, the goal of the campaign. When your goals are clear, plan out your next email marketing campaign."
"Several things contribute to a successful email marketing campaign, but the most important piece is knowing your audience. This doesn't mean simply knowing where they signed up and how old they are, it means understanding their motivations, pain points, and needs-and then delivering content that addresses them. (AKA personalization!) How to plan your next email marketing campaign We outlined eight steps to follow to create an effective email marketing campaign."
"You're ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. Does that sound familiar? Having an actionable plan with clearly defined goals is key to sending emails on time. Use this guide to unlock actionable insights from campaign planning through launching your next successful campaign. Table of contents How do you structure an email marketing campaign?"
Establish clear, measurable goals that align with company objectives and cascade down to campaign-specific outcomes. Understand audience motivations, pain points, and needs to deliver personalized content that drives engagement. Follow a structured campaign plan with defined steps, timelines, and metrics to execute with purpose and measure performance. Use the SMART framework to make goals specific, measurable, achievable, relevant, and time-bound. Evaluate campaign results, iterate on strategy, and apply learnings to optimize future campaigns and improve outcomes over time.
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