#campaign-planning

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fromExchangewire
3 days ago

Blis Launches Blis AI - New Media Planning Tool Delivers Smarter Audiences in Seconds

"This is the first planning tool built for the way marketers actually work," said Aaron McKee, chief technology officer at Blis. "It takes what was previously a fragmented, manual process and makes it fast, explainable, and outcome-focused."
Marketing tech
Marketing tech
fromExchangewire
1 month ago

LightBoxTV & Kogenta Partner to Deliver Location Intelligence to the TV Planning Process

LightBoxTV partners with Kogenta to enhance TV campaign planning through location intelligence.
Marketing tech
fromMarTech
1 month ago

What AI adoption in market research means for agency and brand marketers | MarTech

A significant majority of market researchers are adopting AI in their workflows, especially for data analysis and project setup.
Concerns about ethics and reliability hinder the acceptance of synthetic data among market researchers.
Marketing tech
fromExchangewire
3 months ago

Lumen Research's Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising - ExchangeWire.com

Attention metrics offer significant insights for advertisers, revealing audience engagement and enhancing campaign planning.
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