Blis has launched Blis AI, an innovative AI-powered tool for seamless audience planning that transforms briefs into qualified audiences ready for omnichannel actions, eliminating the need for traditional identifiers. By using natural language inputs, marketers can generate actionable audience insights quickly. This product integrates within Blis' Audience Explorer platform, optimizing audience combinations from various data types. This launch represents a significant advancement since Blis' acquisition by T-Mobile Advertising Solutions, showcasing a commitment to consumer privacy and a comprehensive advertising strategy.
"This is the first planning tool built for the way marketers actually work," said Aaron McKee, chief technology officer at Blis. "It takes what was previously a fragmented, manual process and makes it fast, explainable, and outcome-focused."
The release of Blis AI marks the company's most significant product launch since its acquisition by T-Mobile Advertising Solutions, emphasizing a full-funnel ecosystem that respects consumer privacy.
#advertising-solutions #ai-technology #audience-targeting #campaign-planning #privacy-first-marketing
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