#audience-targeting

#audience-targeting

"This is the first planning tool built for the way marketers actually work," said Aaron McKee, chief technology officer at Blis. "It takes what was previously a fragmented, manual process and makes it fast, explainable, and outcome-focused."

Evorra's integration with the7stars empowers clients with compliant, addressable audience data, addressing the pressing need for innovative solutions in a cookieless landscape.

Starting in June 2024, Google Ads is officially phasing out Call Ads to streamline its offerings, as they didn’t achieve the expected traction for generating direct phone calls.

Micro-influencers deliver the biggest impact as their intimate approach fosters brand loyalty. While mega and macro-influencers hold vast reach, their authenticity often falters, leading consumers to prefer genuine recommendations from smaller influencers.

"The shift to advanced audience buying is quickening, especially for streaming ad buys. More than 50% of NBCU's upfront deals this year were transacted on advanced audiences."

Audience targeting now extends beyond age and gender, focusing on specific criteria like household income and shopping habits, known as advanced audiences.