#audience-targeting

#audience-targeting

Omnichannel planning and activation benefit from fragmentation by maximizing advertising budget through reaching audiences across diverse screens, platforms, and media channels.

A paid media mix encompasses various paid marketing forms used to reach targeted audiences effectively while allowing full control over targeting, timing, and budgeting.

The advertising industry continues to buy connected TV the wrong way, transferring one-to-one programmatic logic from display and online video into a household screen.

With Zenapse's new technology integrated into LG TVs, advertisers will target ads based on the viewer's emotions, beliefs, and sentiments for more relevant engagement.

Advertisers on Vevo can already tap into our existing toolbox to maximise their campaign effectiveness...but now, we are further enhancing our capabilities within audience attributes and affinities.

Microsoft Advertising introduces several platform enhancements including a Test Feed for merchants to validate errors safely, dialed-up audience insights, and streamlined ad setup.

"By integrating DeepSeek's R1 model into Audience Translator, we're able to use its Chinese Natural Language Processing (NLP) capabilities to enhance our insights into audiences in China, optimize audience descriptions, and help create the right mix of audience tags to assist with campaign planning."

We're thrilled to work with Snowflake, a leader in data infrastructure. This collaboration represents a significant step forward for cookieless audience targeting.

Identity is critical for publishers' monetization strategies, impacting how effectively they package and sell inventory, leading to increased revenue growth.

Our mission is to continue to be a global leader in understanding gamers better than anyone.

The collaboration between VIA and The Globe and Mail, utilizing Optable's data clean room, showed a 300%-plus increase in targeted reach over general travel audiences.