#connected-tv
#connected-tv

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.

Roku Bolsters Ads Team With New VP of Global Ad Sales

Roku hires Lauren Benedict as VP of Global Ad Sales to enhance advertising efforts and capitalize on shifting trends towards connected TV (CTV).

7 barriers advertisers need to overcome to grow CTV | MarTech

Connected TV offers both brand building and performance marketing, yet advertisers hesitate due to various factors.

fromMarketing Dive

Inside the marketing industry trends to follow in 2025

Global ad spending may exceed $1 trillion in 2023, representing a major milestone for the marketing industry.

Equativ & Titan OS Partner to Revolutionise CTV Advertising with Retail Media Precision

Equativ partners with Titan OS to enhance advertising capabilities in connected TV, offering premium placements and advanced targeting features.

fromEMARKETER

Majority of media agency professionals plan to increase CTV spending

US media agencies are widely optimistic about CTV investments despite concerns over some decreasing spending choices.

Media industry

fromEMARKETER

Advertisers adjust their budgets to capitalize on retail media

US retail media ad spending is projected to grow 88.5% from 2024 to 2028, reaching $97.9 billion.

Roku Bolsters Ads Team With New VP of Global Ad Sales

Roku hires Lauren Benedict as VP of Global Ad Sales to enhance advertising efforts and capitalize on shifting trends towards connected TV (CTV).

7 barriers advertisers need to overcome to grow CTV | MarTech

Connected TV offers both brand building and performance marketing, yet advertisers hesitate due to various factors.

fromMarketing Dive

Inside the marketing industry trends to follow in 2025

Global ad spending may exceed $1 trillion in 2023, representing a major milestone for the marketing industry.

Equativ & Titan OS Partner to Revolutionise CTV Advertising with Retail Media Precision

Equativ partners with Titan OS to enhance advertising capabilities in connected TV, offering premium placements and advanced targeting features.

Amazon's impact on the streaming ad market has opened CTV door to small business advertisers

CPM for streaming services has dropped, attracting SMBs to consider CTV as an advertising avenue.

Marketing tech

How to assess CTV's impact on other ad channels | MarTech

CTV primarily enhances other marketing channels rather than driving conversions directly.

Accurate measurement of CTV impact requires best practices like geo holdout tests.

Effective methods exist for measuring CTV's offline and online conversion impact.

Amazon's impact on the streaming ad market has opened CTV door to small business advertisers

CPM for streaming services has dropped, attracting SMBs to consider CTV as an advertising avenue.

Marketing tech

How to assess CTV's impact on other ad channels | MarTech

CTV primarily enhances other marketing channels rather than driving conversions directly.

Accurate measurement of CTV impact requires best practices like geo holdout tests.

Effective methods exist for measuring CTV's offline and online conversion impact.

more#digital-marketing

#advertising-technology

fromThe Motley Fool

Marketing tech

PubMatic's CTV Business Doubles, Now 20% of Revenue | The Motley Fool

PubMatic's CTV revenue doubled and constituted 20% of total revenue, showcasing strong growth in emerging segments.

Despite challenges, overall revenue increased 9% in 2024, highlighting effective management and strategic pivot.

fromAxios

Marketing tech

The Trade Desk is building a smart TV operating system called Ventura

The Trade Desk is developing a connected television operating system to address conflicts of interest in advertising by existing OS providers.

fromThe Motley Fool

Marketing tech

PubMatic's CTV Business Doubles, Now 20% of Revenue | The Motley Fool

PubMatic's CTV revenue doubled and constituted 20% of total revenue, showcasing strong growth in emerging segments.

Despite challenges, overall revenue increased 9% in 2024, highlighting effective management and strategic pivot.

fromAxios

more#advertising-technology

Marketing tech

The Trade Desk is building a smart TV operating system called Ventura

The Trade Desk is developing a connected television operating system to address conflicts of interest in advertising by existing OS providers.

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.

fromForbes

Marketing

Council Post: Battle Of The Backends: What Do The CTV OS Wars Mean For AdTech?

The evolution of CTV has transformed it into a competitive arena with distinct operating systems enhancing viewer experience.

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.

fromForbes

Marketing

Council Post: Battle Of The Backends: What Do The CTV OS Wars Mean For AdTech?

The evolution of CTV has transformed it into a competitive arena with distinct operating systems enhancing viewer experience.

Marketing

How fast-food chain Carl's Jr. is pushing CTV to become a performance channel

Advertisers shifting budgets to Connected TV for performance and brand awareness.

Connected TV yields higher return on ad spend and incremental lift in sales for Carl's Jr.

3 months ago

Marketing

2025 is the year for B2B brands to embrace CTV | MarTech

Connected TV (CTV) offers significant opportunities for brand awareness, especially in B2B, but requires proper expectations and long-term investment for measurement.

9 months ago

Marketing

How fast-food chain Carl's Jr. is pushing CTV to become a performance channel

Advertisers shifting budgets to Connected TV for performance and brand awareness.

Connected TV yields higher return on ad spend and incremental lift in sales for Carl's Jr.

3 months ago

Marketing

2025 is the year for B2B brands to embrace CTV | MarTech

Connected TV (CTV) offers significant opportunities for brand awareness, especially in B2B, but requires proper expectations and long-term investment for measurement.

Influencer shops hope to entice creators with talent platforms that offer CTV, AI features

Influencer companies are integrating AI and platforms to enhance talent management and streamline creator-brand relationships.

4 months ago

How Advertisers Can Fight Ad Fraud

Marketers must take the lead in combating online fraud to protect ad spend and optimize outcomes.

4 months ago

How the Omnicom and IPG Merger Could Reshape TV Advertising

The Omnicom-IPG merger could significantly impact CTV ad rates and negotiations, enhancing the scale but raising questions about pricing power.

Larger budgets are shifting towards retail media and performance TV, warranting greater leverage in negotiations for agencies.

4 months ago

Marketing

Nexxen's Steven Broadhead on the Power of ACR Data - ExchangeWire.com

ACR data provides advertisers with significant advantages in the evolving TV landscape, allowing for targeted and personalized advertising strategies.

#media-buying

fromThe Drum

Marketing

As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats

The lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.

Marketing

Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel Measurement

Adform's partnership with Happydemics enhances ad analytics and media optimization, especially for Connected TV (CTV).

The integration of brand lift metrics helps advertisers measure campaign effectiveness and adjust budgets accordingly.

fromThe Drum

Marketing

As spend balloons and new formats emerge, IAB Tech Lab moves to standardize CTV ad formats

The lack of standardization in connected TV ad formats is a significant challenge for advertisers, prompting the need for uniformity to enhance performance.

Marketing

Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel Measurement

Adform's partnership with Happydemics enhances ad analytics and media optimization, especially for Connected TV (CTV).

The integration of brand lift metrics helps advertisers measure campaign effectiveness and adjust budgets accordingly.

Transforming down-ballot campaigns with contextual advertising and CTV

Contextual advertising and connected TV offer strategic advantages for down-ballot political campaigns, enhancing voter engagement and tailored messaging.

fromBusiness Insider

Miscellaneous

Dude Perfect's new CEO explains why TV is a huge focus as the group looks to expand after raising over $100 million

Dude Perfect has appointed its first CEO, Andrew Yaffe, to expand beyond YouTube into a full-fledged media company.

fromArs Technica

CTV industry's unprecedented "surveillance"

Connected TVs pose severe privacy risks due to extensive data harvesting practices by streaming services, prompting calls for regulatory investigations.

7 months ago

Marketing

The cases for and against investing in CTV during the presidential election cycle

Campaigns are heavily investing in connected TV for more precise audience targeting in the election cycle.