"Amazon (NASDAQ: AMZN) has quietly built a digital advertising business that's now too big to ignore. In 2024, Amazon Ads generated more than $50 billion in revenue, making it one of the fastest-growing segments of the company. The company's recent partnership with Netflix only underlines Amazon's growing role in the space. By selling Netflix's advertising inventory through Amazon's demand-side platform (DSP), Amazon has solidified its position as a must-use platform for marketers."
"The most obvious winner here is Amazon itself. The company has a combination of advantages in the digital ad space that most of its rivals can only dream of: authenticated user data, purchase intent signals, and premium inventory across retail, video, and streaming. By combining these assets inside its demand-side platform, Amazon makes it easy for advertisers to reach high-value audiences with measurable outcomes."
"The Netflix deal adds even more muscle. Streaming has become the new frontier of advertising, and Netflix is the crown jewel of connected TV inventory. By bringing Netflix ads into its DSP, Amazon gives marketers access to premium content and simplifies the buying process. For advertisers, that's efficient and measurable. For Amazon, it's a flywheel: more data, more inventory, and more ad dollars staying inside its ecosystem."
Amazon Ads generated more than $50 billion in 2024 and has rapidly grown into a major digital ad business. A partnership brings Netflix's ad inventory into Amazon's demand-side platform (DSP), enabling marketers to buy premium connected-TV inventory through Amazon. Amazon combines authenticated user data, purchase-intent signals, and premium inventory across retail, video, and streaming inside its DSP, creating measurable outcomes for advertisers. The integration strengthens a flywheel: increased data and inventory attract more ad spending that remains inside Amazon’s ecosystem. Independent DSPs, and large platforms like Alphabet and Meta, face intensified competitive pressure.
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