Marketing techfromDigiday2 weeks agoAd Tech Briefing: How much could Yahoo's DSP sell for - and to whom?Potential sale of Yahoo's demand-side platform highlights a pivotal moment in ad tech consolidation and competitive reshaping.
fromExchangewire1 month agoMarketing techAzerion Launches Hawk DSP in the USAzerion launched Hawk, a cost-effective demand-side platform for advertisers in the US, enhancing programmatic advertising economics.
Marketing techfromDigiday2 weeks agoAd Tech Briefing: How much could Yahoo's DSP sell for - and to whom?Potential sale of Yahoo's demand-side platform highlights a pivotal moment in ad tech consolidation and competitive reshaping.
fromExchangewire1 month agoMarketing techAzerion Launches Hawk DSP in the USAzerion launched Hawk, a cost-effective demand-side platform for advertisers in the US, enhancing programmatic advertising economics.
Marketing techfromDigiday2 months agoRising ad spend fuels rapid growth of Amazon's DSPsAmazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.
fromDigiday4 weeks agoMarketing techAmazon courts media buyers with loss-leader tactics to compete with other major DSPsAmazon Ads aims to become the top choice for media buyers by enhancing its DSP features and offering financial incentives.
fromExchangewire2 months agoMarketing techAzerion's Hawk Promotes Irini Michail to Lead New Programmatic 'Centre of Excellence' - ExchangeWire.comAzerion has established a programmatic team to enhance client support for its Hawk DSP.
Marketing techfromDigiday2 months agoRising ad spend fuels rapid growth of Amazon's DSPsAmazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.
fromDigiday4 weeks agoMarketing techAmazon courts media buyers with loss-leader tactics to compete with other major DSPsAmazon Ads aims to become the top choice for media buyers by enhancing its DSP features and offering financial incentives.
fromExchangewire2 months agoMarketing techAzerion's Hawk Promotes Irini Michail to Lead New Programmatic 'Centre of Excellence' - ExchangeWire.comAzerion has established a programmatic team to enhance client support for its Hawk DSP.
fromAmazon Web Services2 months agoData scienceYahoo DSP Ad Targeting Uses Amazon SageMaker To Reduce Operating Cost and Increase Audience Reach | Amazon Web ServicesYahoo's Demand-Side Platform offers advanced technology for effective advertising with robust audience targeting and machine learning capabilities.
fromThe Drum3 months agoArtificial intelligenceYahoo's DSP bet: why speed, not AI, has become the biggest selling pointYahoo is focusing exclusively on its demand-side platform (DSP) to prioritize speed over the general trend of adtech expansion.