#demand-side-platform

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Marketing tech
fromDigiday
1 month ago

Microsoft Advertising is closing the Xandr DSP

Microsoft Advertising is shutting down its demand-side platform due to a shift in focus towards AI-powered advertising solutions.
Marketing tech
fromDigiday
2 months ago

Ad Tech Briefing: How much could Yahoo's DSP sell for - and to whom?

Potential sale of Yahoo's demand-side platform highlights a pivotal moment in ad tech consolidation and competitive reshaping.
fromDigiday
2 days ago
Marketing tech

'Xandr DSP took the brunt of the frustration with Netflix': Overheard at the Digiday virtual town hall

Marketing tech
fromDigiday
1 month ago

Microsoft Advertising is closing the Xandr DSP

Microsoft Advertising is shutting down its demand-side platform due to a shift in focus towards AI-powered advertising solutions.
Marketing tech
fromDigiday
2 months ago

Ad Tech Briefing: How much could Yahoo's DSP sell for - and to whom?

Potential sale of Yahoo's demand-side platform highlights a pivotal moment in ad tech consolidation and competitive reshaping.
fromDigiday
2 days ago
Marketing tech

'Xandr DSP took the brunt of the frustration with Netflix': Overheard at the Digiday virtual town hall

more#ad-tech
#digital-advertising
Marketing tech
fromDigiday
5 days ago

Ad Tech Briefing: The DSP wars - a game of finance over features?

Antitrust cases highlight Google's dominance in digital advertising and the competitive race for DSP market leadership between Amazon and The Trade Desk.
fromDigiday
2 months ago
Marketing tech

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

Marketing tech
fromDigiday
5 days ago

Ad Tech Briefing: The DSP wars - a game of finance over features?

Antitrust cases highlight Google's dominance in digital advertising and the competitive race for DSP market leadership between Amazon and The Trade Desk.
fromDigiday
2 months ago
Marketing tech

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

more#digital-advertising
Marketing tech
fromDigiday
3 months ago

Rising ad spend fuels rapid growth of Amazon's DSPs

Amazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.
fromThe Drum
5 months ago

Yahoo's DSP bet: why speed, not AI, has become the biggest selling point

“You know what it's not? The words aren't AI; the words are speed, speed, speed, speed. It's not just, 'Hey, Yahoo, you need to be fast.' It's, 'Hey, we need to be fast.' That's what I'm hearing from our customers.”
Artificial intelligence
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