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fromDigiday
1 month ago

'Xandr DSP took the brunt of the frustration with Netflix': Overheard at the Digiday virtual town hall

Ad tech dynamics are shifting, prompting media agencies to reassess DSP partnerships for better transparency.
#digital-advertising
Marketing tech
fromDigiday
1 month ago

Ad Tech Briefing: The DSP wars - a game of finance over features?

Antitrust cases highlight Google's dominance in digital advertising and the competitive race for DSP market leadership between Amazon and The Trade Desk.
Marketing tech
fromDigiday
1 month ago

Ad Tech Briefing: The DSP wars - a game of finance over features?

Antitrust cases highlight Google's dominance in digital advertising and the competitive race for DSP market leadership between Amazon and The Trade Desk.
more#digital-advertising
#amazon
fromDigiday
2 months ago
Marketing tech

Pitch deck: Here's how Amazon has been selling its DSP so far this year

Amazon is shifting its advertising strategy to leverage its data beyond its own platform, targeting a broader audience.
The company aims to position its DSP as a key player in the open web advertising space, competing with established ad tech firms.
Marketing tech
fromDigiday
5 months ago

Rising ad spend fuels rapid growth of Amazon's DSPs

Amazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.
Marketing tech
fromDigiday
5 months ago

Rising ad spend fuels rapid growth of Amazon's DSPs

Amazon's DSP is increasingly becoming the preferred method for programmatic ad buys, reflected in significant revenue growth and market share gains.
more#amazon
Marketing tech
fromDigiday
2 months ago

Microsoft Advertising is closing the Xandr DSP

Microsoft Advertising is shutting down its demand-side platform due to a shift in focus towards AI-powered advertising solutions.
#yahoo
Marketing tech
fromDigiday
3 months ago

Ad Tech Briefing: How much could Yahoo's DSP sell for - and to whom?

Potential sale of Yahoo's demand-side platform highlights a pivotal moment in ad tech consolidation and competitive reshaping.
Marketing tech
fromDigiday
3 months ago

Ad Tech Briefing: How much could Yahoo's DSP sell for - and to whom?

Potential sale of Yahoo's demand-side platform highlights a pivotal moment in ad tech consolidation and competitive reshaping.
more#yahoo
fromDigiday
4 months ago

Amazon courts media buyers with loss-leader tactics to compete with other major DSPs

Amazon's new offers, including reduced tech fees and incentives for ad spending, suggest a strategic shift designed to gain favor among media agencies.
Marketing tech
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