#microsoft-advertising

[ follow ]
fromSearch Engine Roundtable
1 month ago

Microsoft Advertising Target CPA and Target ROAS Going Away In August

Starting August 4, 2025 TCPA/TROAS won't be available as separate bidding strategies in Microsoft Ads. Instead, they will be optional goals you can set for your Maximize Conversions and Maximize Conversion Value campaigns.
Marketing
fromSearch Engine Roundtable
1 month ago

Daily Search Forum Recap: June 30, 2025

Significant ranking volatility in Google Search hints at possible unconfirmed updates.
Google Ads faced API issues without official acknowledgment.
Microsoft Advertising blocked over one billion ads recently.
New AI features in Sistrix signal evolving tools for SEO.
fromMarTech
1 month ago

Microsoft Ads gets new granular asset-level reviews | MarTech

Microsoft Advertising's new approach to policy enforcement allows ads to remain active even when individual assets are disapproved, enhancing flexibility for advertisers.
Marketing
Privacy professionals
fromSearch Engine Roundtable
1 month ago

Microsoft Removed Over One Billion Ads, 475,000 Advertiser Accounts & More

Microsoft Advertising removed over one billion ads in 2025, demonstrating a strong commitment to trust and safety.
The company suspended 475,000 advertiser accounts, reflecting stringent enforcement of advertising policies.
#ad-tech
fromDigiday
1 month ago
Marketing tech

'Xandr DSP took the brunt of the frustration with Netflix': Overheard at the Digiday virtual town hall

Ad tech dynamics are shifting, prompting media agencies to reassess DSP partnerships for better transparency.
Marketing tech
fromDigiday
2 months ago

Microsoft Advertising is closing the Xandr DSP

Microsoft Advertising is shutting down its demand-side platform due to a shift in focus towards AI-powered advertising solutions.
fromDigiday
1 month ago
Marketing tech

'Xandr DSP took the brunt of the frustration with Netflix': Overheard at the Digiday virtual town hall

Marketing tech
fromDigiday
2 months ago

Microsoft Advertising is closing the Xandr DSP

Microsoft Advertising is shutting down its demand-side platform due to a shift in focus towards AI-powered advertising solutions.
fromSearch Engine Roundtable
1 month ago

Microsoft Advertising New Custom Report Builder

Microsoft Advertising unveiled new features including a custom report builder and updates to Performance Max campaigns, improving user experience and campaign management.
fromDigiday
2 months ago

Microsoft shuttering Xandr Invest suggests Big Tech is shrinking from the open web

"The closure of Microsoft Advertising's demand-side platform signifies a shift toward AI-driven advertising, suggesting a new dynamic between Big Tech and independent firms."
Marketing tech
fromExchangewire
3 months ago

LoopMe Partners with Microsoft Advertising to Offer Real-Time Brand Optimisation to Advertisers via Microsoft Curate

As the global leader in brand performance, being part of the Microsoft Advertising partner programme is high recognition of the market prominence and value of LoopMe's brand advertising performance solutions.
Marketing tech
#google
fromSearch Engine Roundtable
4 months ago

Microsoft Advertising Updates For Shopping Campaigns, Audience Ads, Performance Max & More

Microsoft Advertising introduces several platform enhancements including a Test Feed for merchants to validate errors safely, dialed-up audience insights, and streamlined ad setup.
Marketing tech
fromExchangewire
5 months ago

Multilocal First to Join the Microsoft Advertising Partner Programme as a Curator

Multilocal is the first curation technology provider to join Microsoft's Partner Programme, enhancing their programmatic advertising strategies.
[ Load more ]