#google-ads

#google-ads

Google Ads introduced a tips icon in the Optimization Score column in reporting. Clicking the icon reveals tips and recommendations to enhance campaign optimization scores.

On July 18, 2025, the Google Ads Gambling and games policy United States country-specific requirements was updated to disallow Daily Fantasy Sports in California.

The change history log in Google Ads sometimes shows entries from an 'AdWords Administrator' without identifying which user made the change, leading to confusion.

Google Ads now allows users to apply recommendations with a single click, even without opening the email, leading to potentially blind application of suggestions.

The updates include adjustments to ad format eligibility, revised guidance on election ads disclosures, and additional options for verification documents and revocation requests.

On September 1, 2025, the Google Ads Dangerous products or services policy and Google Shopping Dangerous products policy will be updated to restrict ads for pill presses, encapsulating machines and related components.

Google's updated policy states that individual accounts linked to Manager accounts in violation of third-party policy may be paused until they are unlinked.

Google's upcoming AI Max will be rolled out to all users by Q3 2025, signifying a significant shift in advertising capabilities.

In June 2025, Google Ads will update the Unapproved Substances section of the Healthcare and Medicines policy, allowing melatonin promotion beyond the U.S. and Canada.

Google seems to be rolling out Google Discover on desktop, which marks a significant shift in how users will access content.

Google's expansion of its AdSense for Search program to AI search engines allows travel companies to place targeted ads within AI-driven search results, monetizing the technology.

Google is currently experimenting with displaying images in the sitelinks carousel for Google Ads, enhancing visual engagement in sponsored results.

You can power up your performance by expanding your reach into new queries that you weren't accessing before - all while getting the granular controls and reporting transparency you need.

This is currently an experiment. Advertisers do not pay for clicks on these placements. As part of this experiment, we label this unit as 'Sponsored' because it links to search results for commercial queries related to the search.