#search-ads

#search-ads

"You'll notice that we don't sell the No. 1, 2 slots in search - like some of our competitors do," he said at Recode's CodeCommerce conference that year, positioning Walmart.com as the anti-Amazon in its approach to search results. Six years later, that line has all but faded. Sponsored listings now routinely appear at the top of Walmart's search results, pushing organic products further down the page. It's a shift that mirrors the evolution of Amazon's marketplace, where paid placements have become a core part of the shopping experience.

Search advertising revenue increased by 15.9% in 2024, reaching $102 billion, demonstrating its dominance in the digital advertising market with 39.8% share.