Google has begun testing a new design format for its sponsored search ads, characterized by horizontal lines that alternate in being darkened or filled halfway through. Observers including Brodie Clark and Adriaan Dekker have noted this change on social media platforms. The visual alterations aim to enhance the clarity and distinction of ads in search results. However, the community's feedback on this new format remains divided, sparking discussions on platforms like X and LinkedIn, regarding its potential impact on user engagement and ad effectiveness.
Google is experimenting with a new design for its sponsored search ads, featuring horizontal lines that alternate in darkening on search result pages. This design was noted by industry observers Brodie Clark and Adriaan Dekker.
Spotted by various industry experts, this design change aims to enhance visual distinction for ads. However, opinions are mixed on its effectiveness and user perception.
The new sponsored search ad design, which alternates darkened lines across ads, is sparking discussions on social media platforms like X and LinkedIn, with users sharing their thoughts on its impact.
As Google tests this new layout, the reactions from the SEO and advertising communities indicate curiosity about whether this format will improve ad visibility or be seen as clutter.
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