#google-search

#google-search

AI Overviews in Google Search now has 2 billion monthly users, increasing from 1.5 billion in May 2025, reflecting strong consumer demand for AI features.

Users who encountered an AI summary clicked on a traditional search result link in 8% of all visits. Those who did not encounter an AI summary clicked on a search result nearly twice as often (15% of visits).

A Pew Research Center report published this spring analyzed data from 900 U.S. adults who agreed to share their online browsing activity. About six-in-ten respondents (58%) conducted at least one Google search in March 2025 that produced an AI-generated summary. Additional analysis found that Google users were less likely to click on result links when visiting search pages with an AI summary compared with those without one. For searches that resulted in an AI-generated summary, users very rarely clicked on the sources cited.

Public relations professionals must adapt to AI Mode in Google Search, as it fundamentally changes how audiences seek information and interact with brand narratives.

The genius of Google's design was to focus entirely on delivering better results without asking more from the user, making it a revolutionary experience.

'What the list does represent is curiosity - names that intrigue us,' baby name consultant Sherri Suzanne tells TODAY.com, noting that most-searched names don't always become the most popular names.

I use &hl=(languagecode) + &gl=(countrycode) URL parameters, but you can also use the advanced search settings (in "tools" / "suchfilter").

Google will soon redirect all country-specific domains to Google.com to streamline search experience, requiring users to reset settings but won't affect search results or local SEO.

Google's decision to phase out country code top-level domains signifies a shift towards a unified search experience. Users will now see localized results via google.com.

There's no specific date because there's no one specific thing that the teams are working on to improve. There are multiple things, because search has multiple things that are involved in ranking.