"In Google Search, Gemini's text (if generated) is placed above the ads (if any). Now, what I'm observing is that Gemini does not kick in if the search query wants a product or a service."
"Which makes sense, because if Gemini were to promote a business (which is for free), that business would stop advertising on Google."
"Gemini only kicks if the user is looking for in principle non-commercial knowledge. But sometimes that goes wrong, and Gemini does do said promotion. I'm thinking that's a matter of the system still learning and that Google's aim is that that will no longer happen in the future."
Gemini-generated text is shown above paid ads in Google Search when provided. The system prioritizes withholding generated promotional content for queries that express commercial intent to protect advertiser value. Activation occurs mainly for informational, non-commercial queries such as factual questions or explanatory searches. Occasional misclassifications allow Gemini to generate content that promotes businesses or services, which can undercut paid advertising incentives. Those errors appear to stem from imperfect intent classification and incomplete safety guardrails. Ongoing system training and improved signals for commercial intent are expected to reduce such rollouts and align generated outputs with advertising policies.
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