"Microsoft is testing expanding the text of the Microsoft Advertising search ads on Bing Search. So when you hover your mouse over an ad in Bing Search, the text expands. Google was recently testing expanding snippet text on hover and now Bing is. Also, Bing was testing larger search ads when compared to organic listings. Here is a GIF of this in action from Sachin Patel who shared this on X: I am not sure if I like this or not. Forum discussion at X:."
"Microsoft is testing expanding the text of the Microsoft Advertising search ads on Bing Search. So when you hover your mouse over an ad in Bing Search, the text expands."
Microsoft is testing hover-triggered expansion of Microsoft Advertising search ad text on Bing Search, causing ad copy to expand when the mouse hovers over an ad. Google recently tested expanding snippet text on hover, and Bing appears to be conducting a similar experiment. Bing also tested larger search ads compared with organic listings, which could increase ad visibility and affect click-through behavior. A GIF shared by Sachin Patel on X demonstrates the interaction in action. User reactions appear mixed, with at least one observer expressing uncertainty about whether the change is desirable.
Read at Search Engine Roundtable
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