Marketing techfromSearch Engine Roundtable2 months agoGoogle Ads High Value New Customer ModeGoogle Ads introduces New Customers (High Value) mode for targeted bidding strategies.
Marketing techfromSearch Engine Roundtable1 month agoGoogle Ads Performance Max To Get Channel ReportingChannel reporting could improve transparency and control in Google Ads Performance Max campaigns.
Marketing techfromSearch Engine Roundtable1 month agoGoogle Ads WhatsApp Messaging For Performance Max CampaignsGoogle Ads now supports WhatsApp messaging in Performance Max campaigns, expanding advertisers' options for customer communication.
Marketing techfromSearch Engine Roundtable1 month agoGoogle Ads Search Terms Report Gains Performance Max TermsGoogle Ads now includes Performance Max terms in search terms reports.New negative keywords feature is a significant addition for Performance Max campaigns.
fromSearch Engine Roundtable3 months agoMiscellaneousGoogle Ads Performance Max Reports With Private Search Term CategoryGoogle Ads introduces 'private search term' label for low-frequency queries.Clarity and transparency in reporting for advertisers is improved.
fromSearch Engine Roundtable3 months agoMiscellaneousGoogle Ads Negative Keywords In Performance MaxGoogle Ads is introducing the management of negative keywords for Performance Max campaigns, a long-awaited feature.
Marketing techfromSearch Engine Roundtable2 months agoGoogle Ads High Value New Customer ModeGoogle Ads introduces New Customers (High Value) mode for targeted bidding strategies.
Marketing techfromSearch Engine Roundtable1 month agoGoogle Ads Performance Max To Get Channel ReportingChannel reporting could improve transparency and control in Google Ads Performance Max campaigns.
Marketing techfromSearch Engine Roundtable1 month agoGoogle Ads WhatsApp Messaging For Performance Max CampaignsGoogle Ads now supports WhatsApp messaging in Performance Max campaigns, expanding advertisers' options for customer communication.
Marketing techfromSearch Engine Roundtable1 month agoGoogle Ads Search Terms Report Gains Performance Max TermsGoogle Ads now includes Performance Max terms in search terms reports.New negative keywords feature is a significant addition for Performance Max campaigns.
fromSearch Engine Roundtable3 months agoMiscellaneousGoogle Ads Performance Max Reports With Private Search Term CategoryGoogle Ads introduces 'private search term' label for low-frequency queries.Clarity and transparency in reporting for advertisers is improved.
fromSearch Engine Roundtable3 months agoMiscellaneousGoogle Ads Negative Keywords In Performance MaxGoogle Ads is introducing the management of negative keywords for Performance Max campaigns, a long-awaited feature.
Marketing techfromDigiday1 month agoAdvertisers are starting to walk away from platforms' AI solutions that once promised them everythingMarketers are increasingly reducing their reliance on AI-driven media buying due to concerns over control and diminishing returns.
fromSearch Engine Roundtable1 month agoMarketing techDaily Search Forum Recap: March 24, 2025Independent sites may struggle to gain visibility in Google Search; some might never surface better.
MarketingfromSearch Engine Roundtable2 months agoMicrosoft Advertising Performance Max & Feature UpdatesMicrosoft Advertising has launched several new features aimed at enhancing targeting and reporting capabilities for advertisers.
fromSearch Engine Roundtable3 months agoMiscellaneousGoogle Ads API Does Not Currently Support Placement Exclusions For Performance Max CampaignsThe Google Ads API lacks support for placement exclusions in Performance Max campaigns, even at the account level.
fromMarTech11 months agoMarketingGoogle unveils AI-powered advertising tools at Google Marketing Live | MarTechMarketers can expect new tools at Google Marketing Live, including search ad experiences, brand profiles, and image editing.