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fromDigiday
1 week ago
E-Commerce

Google is slowly opening its black box - but marketers aren't so convinced

fromDigiday
1 week ago
E-Commerce

Google is slowly opening its black box - but marketers aren't so convinced

more#google-ads
#google
Marketing tech
fromSearch Engine Roundtable
5 months ago

Google Ads AI Images Can Do People & Faces, Recommendations & Testing

Google's new generative AI can create images with people and faces, improving marketing assets.
New asset-audience recommendations offer insights for enhancing image effectiveness.
Beta testing for Performance Max campaigns allows for comparison of AI assets against traditional ads.
Marketing tech
fromDigiday
3 months ago

Ad Tech Briefing: Google's Pmax updates suggest it might finally listen

Google's advertising business faces challenges from antitrust issues and AI competitors, notably ChatGPT.
Performance Max aims to improve transparency but has raised concerns among advertisers regarding performance insights.
Marketing tech
fromSearch Engine Roundtable
5 months ago

Google Ads AI Images Can Do People & Faces, Recommendations & Testing

Google's new generative AI can create images with people and faces, improving marketing assets.
New asset-audience recommendations offer insights for enhancing image effectiveness.
Beta testing for Performance Max campaigns allows for comparison of AI assets against traditional ads.
more#google
fromSearch Engine Roundtable
1 month ago

Microsoft Advertising New Custom Report Builder

Microsoft Advertising unveiled new features including a custom report builder and updates to Performance Max campaigns, improving user experience and campaign management.
fromTechRadar
3 months ago

Hostinger website builder now has a very useful feature: Google Ads integration will allow SMBs to get more visitors

Driving traffic is one of the biggest challenges for website owners. Hearing this feedback, we partnered with Google Ads to bring Performance Max campaigns to help our clients grow their online businesses.
Marketing tech
Marketing tech
fromDigiday
4 months ago

Advertisers are starting to walk away from platforms' AI solutions that once promised them everything

Marketers are increasingly reducing their reliance on AI-driven media buying due to concerns over control and diminishing returns.
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