fromDigiday1 week agoE-CommerceGoogle is slowly opening its black box - but marketers aren't so convincedPerformance Max Channel Performance offers advertisers a breakdown of ad performance across various channels but lacks actionable insights.
fromSearch Engine Roundtable2 weeks agoDigital lifeGoogle Ads Expandable Summary RowGoogle Ads is testing an expandable summary row in the Channel Performance report for feed-based versus asset-based metrics.
fromDigiday1 week agoE-CommerceGoogle is slowly opening its black box - but marketers aren't so convinced