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fromHackernoon
2 years ago

Frequentist Stats Are Failing Your UX Decisions-Here's a Better Way | HackerNoon

Frequentist statistics can be misleading; Bayesian methods offer clearer insights, particularly for business applications.
To effectively use Bayesian statistics, practitioners need to familiarize themselves and potentially create their own tools.
Business intelligence
fromHackernoon
4 months ago

The Next Evolution in Business Process Improvement | HackerNoon

Business processes are standardized activities organizations use to achieve results.
AB testing and Reinforcement Learning provide dynamic strategies to assess and improve business processes.
fromHackernoon
4 months ago

How a BPM Dream Team Ranked the Risks and Tools for AB-BPM | HackerNoon

The grounded theory methodology is suitable for building theory in fields where little is known, making it ideal for investigating AB testing in BPI.
Business intelligence
fromForbes
1 month ago

A/B Testing Can Help Transform The Effectiveness Of Employee Training

Using A/B testing in L&D can effectively demonstrate training impact and ROI, shifting focus beyond basic completion metrics.
fromGeeky Gadgets
3 months ago

How to A/B Test Facebook Ads for Maximum Return on Investment in 2025

A/B testing is essential for optimizing Facebook Ads by comparing variables like ad creatives, audience targeting, and placements to improve ROI and reduce wasted ad spend.
Marketing tech
fromEurekAlert!
4 months ago
Marketing tech

Facebook is constantly experimenting on consumers - and even its creators don't fully know how it works

Social media users unknowingly participate in complex marketing experiments, complicating the understanding of ad effectiveness.
Marketing tech
fromMarTech
4 months ago

How cognitive biases influence email A/B tests | MarTech

Cognitive biases can lead to flawed A/B testing in email marketing if not recognized and managed.
Marketing tech
fromMedium
4 months ago

Landing Page Design Best Practices-Boost Conversions with Expert Tips

Well-designed landing pages significantly improve conversion rates by aligning with ad goals and optimizing user experience.
fromLogRocket Blog
5 months ago

Frequentist vs. Bayesian statistics for A/B testing - LogRocket Blog

Data-driven decision-making is crucial in product management, particularly in implementing A/B testing methodologies.
fromBGR
9 months ago

YouTube is trying to hide the skip button so you'll watch more ads

YouTube has altered its ad interface, making it trickier for users to skip ads during videos.
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