#experimentation

#experimentation

When an old friend and colleague of mine recommended the book "Growth Levers and How to Find Them," by Matt Lerner, I expected yet another business book that promised dramatic results within 100 pages and a quick two to three hour read. I'm talking about the kind of book that gets you all excited, only to leave you feeling deflated when you realize you can't influence your organization enough to make the necessary changes.

The marketing and communications field is evolving rapidly, shaped by emerging technologies, shifting consumer behaviors and new expectations for authenticity and impact. For professionals just entering the industry, the opportunities are vast-but so are the challenges. Building a successful career requires not only technical skills, but also adaptability, creativity and a commitment to continuous learning. To help the next generation chart their paths with confidence, Forbes Communications Council members share their top advice for those beginning their journey in the industry.

Curiosity drives experimentation, which helps modern leaders de-risk decisions, unlock innovation and build resilient teams. Honing curiosity is essential for leadership success moving forward.

Experimentation is a driving force in Dara Schuman's ceramic practice, allowing her to create striking geometric forms that embody retro-futurism.

This was a quick experiment - maybe five or six hours all in. The output was fun, but the process taught me more.