#ai-marketing

#ai-marketing

Marketing automation is not a hands-off autopilot; AI workflows depend on well-defined criteria and guidelines to function properly and deliver results.

Healthline is fined $1.55 million for violating CCPA due to misuse of user data through ad targeting during streaming, highlighting consent issues and regulatory scrutiny.

AI tools can significantly enhance consumer personalization in e-commerce by analyzing customer data to provide tailored shopping experiences, improving engagement rates and sales conversions.

"The trend of using AI-generated videos for product testimonials might seem innovative, but it risks eroding trust in brand communication and authenticity, ultimately harming customers' perception."

The AI marketing agent (Kleo) is designed to help businesses, agencies and enterprises simplify marketing tasks to streamline business growth. This agent enables Wix and Wix Studio users to efficiently develop...

Brands are integrating AI-generated personas into their marketing strategies, using digital tools to enhance customer engagement through virtual assistants and hyper-realistic avatars.

Reddit's new shopping ads doubled return on ad spend and increased product catalog usage, marking a strategic shift to integrate shopping into the social media experience.

Luke Harries, Head of Growth at ElevenLabs, discusses how AI transformations in marketing—including polished case studies and a custom translation system—can cut costs while boosting efficiency.

"Any large content publisher that is reliant on site traffic has seen major losses in the past year. Depending on the vertical we're seeing anywhere from 25% to 75% of reduction in site traffic."

You can power up your performance by expanding your reach into new queries that you weren't accessing before - all while getting the granular controls and reporting transparency you need.

AI agents promise revolutionary marketing solutions, yet my $20 investment left me disappointed and reaffirms my belief that personalized strategies outweigh automated systems.

Mass Mutual's 'Stay Ready' campaign leads emotionally engaging March Madness ads with 52.2% positive viewer response, highlighting the confidence gap in financial security for women.

Choosing an AI tool is like hiring a new team member. You need one that makes your life easier, integrates smoothly, and adds real value.

The guide on writing for AI search engines provides actionable tips to optimize content for platforms like ChatGPT and Google SEO, ensuring relevance and visibility in today's evolving tech landscape.

AppLovin has surged 745% year-to-date due to its unique approach in adtech, leveraging AI to enhance user acquisition and monetization for publishers.