"Back in May this year, it was found that Google had reduced the minimum number of users required to use Customer Lists in Search campaigns (from 1000 to 100). Since then, Google has continued gradually lowering these size limits across the different networks and audience types, seemingly aiming to harmonize the requirements and make audience lists easier to use even for smaller accounts."
"According to the most recent support pages on "audience segments," the minimum Audience Size Limit has now been reduced to just 100 active users for ALL networks and ALL segment types: - Across all 3 networks: Display, Search, and YouTube - Across all segment types, including Remarketing Lists, and Customer Lists At the same time, the threshold for a segment to appear in Audience Insights has been lowered from 1,000 to 100 users."
Google reduced the minimum audience size requirement to 100 active visitors or users within the last 30 days for the Search Network and YouTube, matching the earlier Display Network change. The 1,000-user minimum no longer applies for non-customer lists on Search and YouTube. Customer lists also require a minimum of 100 active visitors within the last 30 days. The minimum Audience Size Limit for all networks and segment types, including Remarketing Lists and Customer Lists, is now 100 active users. The threshold for a segment to appear in Audience Insights was lowered from 1,000 to 100 users, enabling smaller accounts to use audience lists.
Read at Search Engine Roundtable
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