Google Ads Data Exclusions For Performance Max Campaigns Rolling Out

"Callie Kessler, a Digital Marketing Strategist at Cypress North, noticed it in about 80% of the accounts they manage. She wrote on LinkedIn: DATA EXCLUSIONS! With this feature, you are able to exclude any of your Website Visitor Lists OR Customer Match Lists! This seemingly will exclude all remarketing lists (it's not just an audience signal)! To find this: - Campaign Settings - Your Data Exclusions (should be under demographic exclusions!) - Enable & Choose Your List Performance Max just got a whole lot better"

"Back in October, we saw signs of the ability to use data exclusions on Google Ads Performance Max (PMax) campaigns. Well, now it seems to be rolling out to many advertisers on Google Ads. Here are some screenshots: The folks at Marketing O'Clock chat about this about 12 minutes in: So make sure to dig into your Google Ads account to see if you have this feature. Forum discussion at LinkedIn."

Data exclusions for Google Ads Performance Max campaigns are rolling out to many advertisers. Some advertisers report the feature appearing in about 80% of their managed accounts. The feature allows exclusion of Website Visitor Lists or Customer Match Lists, which appears to remove remarketing lists rather than acting only as an audience signal. The setting is located in Campaign Settings under Your Data Exclusions, expected under demographic exclusions, with an option to enable and choose a list. Marketing O'Clock discusses the change around the 12-minute mark. Screenshots and a LinkedIn forum discussion document the rollout.

Read at Search Engine Roundtable