#ad-tech
#ad-tech

3 weeks ago

DoubleVerify Strengthens Ad Tech Ecosystem, Makes Strategic Investment in FirstPartyCapital to Drive Industry-Wide Innovation

FirstPartyCapital's investment from DoubleVerify enhances support for AI-driven ad tech startups and reinforces innovation in digital advertising.

The outlook for ad tech M&A in 2025

The digital media and marketing ecosystem experienced a 13% annual increase in mergers and acquisitions.

1 day ago

Startup companies

FirstPartyCapital Launches FirstPartyStudio to Empower Start-Ups with High-Quality Expertise

FirstPartyStudio supports startups in ad tech and martech with strategic services for growth and efficiency.

Marketing tech

The Wires 2025: Second Wave of Judges Revealed

The Wires awards showcase excellence in digital media, marketing, and commerce, with notable judges from diverse sectors.

Scope3 aims to upend ad tech with an 'agentic platform' for 'effective, responsible advertising'

Scope3 launched an AI-powered advertising platform to improve efficiency in ad tech.

The initiative aims to address digital media buying inefficiencies.

Adalytics Investigation Exemplifies Kargo's Commitment to Transparency

Brands are at significant risk when ads appear on inappropriate websites due to inadequate screening by ad tech vendors.

Kargo and TRUST X are leading examples of SSPs prioritizing brand safety and transparency.

Startup companies

3 weeks ago

DoubleVerify Strengthens Ad Tech Ecosystem, Makes Strategic Investment in FirstPartyCapital to Drive Industry-Wide Innovation

FirstPartyCapital's investment from DoubleVerify enhances support for AI-driven ad tech startups and reinforces innovation in digital advertising.

The outlook for ad tech M&A in 2025

The digital media and marketing ecosystem experienced a 13% annual increase in mergers and acquisitions.

1 day ago

Startup companies

FirstPartyCapital Launches FirstPartyStudio to Empower Start-Ups with High-Quality Expertise

FirstPartyStudio supports startups in ad tech and martech with strategic services for growth and efficiency.

Marketing tech

The Wires 2025: Second Wave of Judges Revealed

The Wires awards showcase excellence in digital media, marketing, and commerce, with notable judges from diverse sectors.

more#digital-media

#google

fromSearch Engine Roundtable

Google Illegally Engaged In Anticompetitive Monopolistic Ad Tech Practices

A US judge ruled Google illegally maintained a monopoly in ad tech, strengthening the case for potential breakup.

How Google took control over online advertising, according to those who watched it happen

Google's acquisition of DoubleClick solidified its advertising monopoly by controlling all layers of the ad ecosystem.

Judge rules against Google in ad tech antitrust case

Google was found guilty of antitrust violations in ad tech markets, mandated to enter a remedies phase with potential sell-off implications.

fromMarTech

Google's adtech antitrust verdict is a turning point in marketers' fight for transparency | MarTech

Google's ad tech monopoly ruling prompts marketers to seek transparency and rethink strategies.

Privacy technologies

fromArs Technica

Google won't ditch third-party cookies in Chrome after all

Google's Privacy Sandbox initiative is ongoing but faces challenges amid privacy improvements and legal scrutiny.

The rollout of enhanced privacy features in Chrome's Incognito Mode is set to change how user data is handled.

Ad Tech Briefing: Google is ruled as a monopolist for the second time in a year, but what now?

Google has been ruled a monopolist for antitrust violations in its ad tech business for the second time within a year.

fromSearch Engine Roundtable

Google Illegally Engaged In Anticompetitive Monopolistic Ad Tech Practices

A US judge ruled Google illegally maintained a monopoly in ad tech, strengthening the case for potential breakup.

How Google took control over online advertising, according to those who watched it happen

Google's acquisition of DoubleClick solidified its advertising monopoly by controlling all layers of the ad ecosystem.

Judge rules against Google in ad tech antitrust case

Google was found guilty of antitrust violations in ad tech markets, mandated to enter a remedies phase with potential sell-off implications.

fromMarTech

Google's adtech antitrust verdict is a turning point in marketers' fight for transparency | MarTech

Google's ad tech monopoly ruling prompts marketers to seek transparency and rethink strategies.

Privacy technologies

fromArs Technica

Google won't ditch third-party cookies in Chrome after all

Google's Privacy Sandbox initiative is ongoing but faces challenges amid privacy improvements and legal scrutiny.

The rollout of enhanced privacy features in Chrome's Incognito Mode is set to change how user data is handled.

Ad Tech Briefing: Google is ruled as a monopolist for the second time in a year, but what now?

Google has been ruled a monopolist for antitrust violations in its ad tech business for the second time within a year.

Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways

Ad tech must prioritize effectiveness over efficiency to combat the monetization of child sexual abuse material.

What's Really Powering Ad Tech in 2025? Insights from Women at the Forefront - ExchangeWire.com

The integration of AI-driven solutions is transforming ad tech by enhancing consumer engagement and ensuring more relevant advertising experiences.

Digest: Latest Ad Tech Acquisitions; Publishers Losing Against AI Search Engines?

Interpublic Group sells R/GA to Truelink Capital and Viant Technology acquires Lockr, underscoring significant shifts in ad tech and data management.

fromAxios

Exclusive: DoubleVerify agrees to acquire Rockerbox

DoubleVerify is acquiring Rockerbox to enhance ad tech performance metrics, reflecting marketers' focus on ad spend outcomes.

Q4 in Ad Tech: M&A is So Back

Ad tech M&A activity surged in Q4 2024, marking significant growth and notable acquisitions.

The landscape of data maturity was assessed for brands in key APAC markets.

The Trade Desk stumbles, and the ad tech world cheers - maybe too soon

The Trade Desk's recent struggles reflect broader instability within the ad tech industry, as confidence dwindles and frustration grows among media agencies.

Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways

Ad tech must prioritize effectiveness over efficiency to combat the monetization of child sexual abuse material.

What's Really Powering Ad Tech in 2025? Insights from Women at the Forefront - ExchangeWire.com

The integration of AI-driven solutions is transforming ad tech by enhancing consumer engagement and ensuring more relevant advertising experiences.

Digest: Latest Ad Tech Acquisitions; Publishers Losing Against AI Search Engines?

Interpublic Group sells R/GA to Truelink Capital and Viant Technology acquires Lockr, underscoring significant shifts in ad tech and data management.

fromAxios

Exclusive: DoubleVerify agrees to acquire Rockerbox

DoubleVerify is acquiring Rockerbox to enhance ad tech performance metrics, reflecting marketers' focus on ad spend outcomes.

Q4 in Ad Tech: M&A is So Back

Ad tech M&A activity surged in Q4 2024, marking significant growth and notable acquisitions.

The landscape of data maturity was assessed for brands in key APAC markets.

The Trade Desk stumbles, and the ad tech world cheers - maybe too soon

The Trade Desk's recent struggles reflect broader instability within the ad tech industry, as confidence dwindles and frustration grows among media agencies.

more#digital-advertising

#programmatic-advertising

6 days ago

Data Distribution: Plumbing For Programmatic Activation

Publicis' acquisition of Lotame enhances its global data strategy, addressing previous limitations with Epsilon.

Data distribution companies are essential for effective digital advertising campaigns.

Programmatic advertising's endless cycle of reinvention and rot

Brian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

Marketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.

How contextual targeting providers' pitch to brand clients and agencies has changed

Advertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.

How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiency

Programmatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Scope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.

Programmatic advertising's endless cycle of reinvention and rot

Brian O'Kelley aims to revolutionize ad tech using AI to restore trust and efficiency in a scandal-plagued industry.

Advertisers put SSPs and curators under the microscope in sell-side push for ad tech fee transparency

Marketers are increasingly focused on gaining transparency regarding ad tech fees to ensure fair practices and maximize publisher revenue.

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.

How contextual targeting providers' pitch to brand clients and agencies has changed

Advertisers are increasingly gravitating towards contextual targeting amidst concerns over third-party cookies and ad tech issues.

How traffic shaping tools powered by real-time demand insights are redefining programmatic efficiency

Programmatic advertising spend is rising significantly, reaching $180 billion by 2025, but faces efficiency challenges in the supply chain.

more#programmatic-advertising

How 'The Godfather of ad tech' aims to 'reimagine' brand safety and challenge the status quo

Scope3's new AI platform reimagines brand safety for programmatic advertising using advanced algorithms and content classification.

#mergers-and-acquisitions

The latest earnings round shows public markets aren't for the faint-hearted

Ad tech companies reported strong earnings for Q4 2024, but market reactions were negatively impacted, affecting valuations and stock prices.

2 weeks ago

Ad Tech Briefing: How much could Yahoo's DSP sell for - and to whom?

Potential sale of Yahoo's demand-side platform highlights a pivotal moment in ad tech consolidation and competitive reshaping.

4 months ago

Marketing

The Stack: Omnicom Acquisition Rocks Industry; TikTok's Last Hope to Beat US Ban - ExchangeWire.com

Omnicom's acquisition of Interpublic Group marks a significant consolidation in the ad tech industry.

fromEMARKETER

Marketing

Martech, digital content, and ad tech deals hit 5-year high in 2024

In 2024, there were 414 mergers and acquisitions, with a notable increase in marketing technology (martech) deals.

The total M&A activity shows significant growth, particularly in tech sectors, suggesting favorable conditions for deal-making.

Marketing

T-Mobile has held talks to buy Vistar Media

T-Mobile is pursuing Vistar Media to bolster its presence in the advertising industry and diversify revenue sources.

The latest earnings round shows public markets aren't for the faint-hearted

Ad tech companies reported strong earnings for Q4 2024, but market reactions were negatively impacted, affecting valuations and stock prices.

2 weeks ago

Ad Tech Briefing: How much could Yahoo's DSP sell for - and to whom?

Potential sale of Yahoo's demand-side platform highlights a pivotal moment in ad tech consolidation and competitive reshaping.

4 months ago

Marketing

The Stack: Omnicom Acquisition Rocks Industry; TikTok's Last Hope to Beat US Ban - ExchangeWire.com

Omnicom's acquisition of Interpublic Group marks a significant consolidation in the ad tech industry.

fromEMARKETER

Marketing

Martech, digital content, and ad tech deals hit 5-year high in 2024

In 2024, there were 414 mergers and acquisitions, with a notable increase in marketing technology (martech) deals.

The total M&A activity shows significant growth, particularly in tech sectors, suggesting favorable conditions for deal-making.

more#mergers-and-acquisitions

Marketing

T-Mobile has held talks to buy Vistar Media

T-Mobile is pursuing Vistar Media to bolster its presence in the advertising industry and diversify revenue sources.

fromCoinDesk

3 weeks ago

Crypto Ad-Tech Shop Builds 'Retargeting' Service to Reel in Likely Customers

Web3 marketing is evolving with innovative targeting methods despite the complexities surrounding user anonymity and data privacy.

UK politics

4 weeks ago

Labour's Impact on UK Ad Tech: What has changed so far? - ExchangeWire.com

Labour's victory has initiated significant reforms in data protection and funding for creative industries in the UK ad tech ecosystem.

Amazon's expanding ad platforms casts shadow on ad tech cottage industry

Amazon's ad business is increasingly competing with established ad tech companies, introducing features that may threaten their viability.

Sources: T-Mobile has held talks to buy location-based ad startup Blis

Blis may finalize a $200 million deal with T-Mobile amid a wave of mergers in the ad tech sector.

With ad revenue reaching $4.4B, buyers see Walmart's retail media network as the 'one to watch'

Walmart's ad revenue grew significantly, indicating a successful transition to more sophisticated ad strategies.

How ad buyers and sellers are placing their bets in 2025

The ad market in 2025 presents both optimism and caution among industry executives.

Without Google's cookie cutoff hanging over them, buyers are lukewarm on alternative IDs

The lack of a deadline for phasing out third-party cookies is slowing the adoption of alternative identifiers in ad tech.

Marketing

UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024

Marketers should remain cautiously optimistic as they navigate increasing budgets amidst economic challenges and changing market dynamics in 2025.

Amazon's expanding ad platforms casts shadow on ad tech cottage industry

Amazon's ad business is increasingly competing with established ad tech companies, introducing features that may threaten their viability.

Sources: T-Mobile has held talks to buy location-based ad startup Blis

Blis may finalize a $200 million deal with T-Mobile amid a wave of mergers in the ad tech sector.

With ad revenue reaching $4.4B, buyers see Walmart's retail media network as the 'one to watch'

Walmart's ad revenue grew significantly, indicating a successful transition to more sophisticated ad strategies.

How ad buyers and sellers are placing their bets in 2025

The ad market in 2025 presents both optimism and caution among industry executives.

Without Google's cookie cutoff hanging over them, buyers are lukewarm on alternative IDs

The lack of a deadline for phasing out third-party cookies is slowing the adoption of alternative identifiers in ad tech.

Marketing

UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024

Marketers should remain cautiously optimistic as they navigate increasing budgets amidst economic challenges and changing market dynamics in 2025.

more#advertising

Marketing tech

Pubstack Appoints Federico Benincasa as Chief Product Officer to Drive Innovation & Growth

Federico Benincasa appointed as chief product officer of Pubstack to enhance product development and international growth in ad tech.

Marketing tech

Introducing the Digiday+ Ad Tech Briefing: A new way to unpack the industry's biggest stories

The Ad Tech Briefing aims to provide deeper analysis and exclusive insights into the evolving ad tech landscape.

Marketing tech

Major Changes: Attekmi Redesigns All of its Ad Exchange Solutions

Attekmi's ad exchange solutions have been redesigned for improved user experience and performance maximization.

Programmatic snafu speak, translated: a guide to the usual excuses

Corporate responses to ad scandals often hide a lack of understanding and accountability.

AI Briefing: Ad tech world debates how to address CSAM concerns

Ad tech is facing scrutiny over brand safety issues as Congress escalates the conversation following a critical Adalytics report.

Marketing tech

Scope3's latest launch is as much about the economics of ad tech as it is about AI

Scope3's recent product announcements underscore a shift towards AI-driven optimization and heightened focus on brand safety in ad tech.

Programmatic snafu speak, translated: a guide to the usual excuses

Corporate responses to ad scandals often hide a lack of understanding and accountability.

AI Briefing: Ad tech world debates how to address CSAM concerns

Ad tech is facing scrutiny over brand safety issues as Congress escalates the conversation following a critical Adalytics report.

Marketing tech

Scope3's latest launch is as much about the economics of ad tech as it is about AI

Scope3's recent product announcements underscore a shift towards AI-driven optimization and heightened focus on brand safety in ad tech.

Brian O'Kelley's Scope3 is promising an AI-powered ad tech reset - publishers aren't buying it yet

Publishers remain skeptical about Brian O'Kelley's Scope3 ad platform despite its potential to address inefficiencies in the ad tech ecosystem.

#digital-marketing

fromWSJ

AI Will Soon Dominate Ad Buying, Whether Marketers Like It or Not

Advertisers must balance control and efficiency by embracing AI-driven tools for digital campaigns.

Adapt Or Fade: Crafting A New SEO Playbook For The Era Of LLMs

SEO is evolving; expertise and trustworthiness in content are essential for relevance.

Large language models are changing how users search for information, potentially overshadowing traditional search engines.

fromWSJ

AI Will Soon Dominate Ad Buying, Whether Marketers Like It or Not

Advertisers must balance control and efficiency by embracing AI-driven tools for digital campaigns.

Adapt Or Fade: Crafting A New SEO Playbook For The Era Of LLMs

SEO is evolving; expertise and trustworthiness in content are essential for relevance.

Large language models are changing how users search for information, potentially overshadowing traditional search engines.

more#digital-marketing

The Stack: Ad Tech Acquisitions, Targeting Trouble and Publishers vs AI

Acquisitions in the ad tech sector surged this week, with significant deals and scrutiny for publishers in the midst of evolving privacy concerns.

Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel Measurement

Data clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.

Artificial intelligence

Ad tech hopes open-source AI like DeepSeek will level the playing field with walled garden rivals

The emergence of DeepSeek's open-source technology offers ad tech players an opportunity to create AI solutions outside the influence of major players like Google and Meta.

The Stack: Ad Tech Acquisitions, Targeting Trouble and Publishers vs AI

Acquisitions in the ad tech sector surged this week, with significant deals and scrutiny for publishers in the midst of evolving privacy concerns.

Council Post: The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel Measurement

Data clean rooms enable better marketing measurement and optimization by providing a collaborative platform for data analysis.

Artificial intelligence

Ad tech hopes open-source AI like DeepSeek will level the playing field with walled garden rivals

The emergence of DeepSeek's open-source technology offers ad tech players an opportunity to create AI solutions outside the influence of major players like Google and Meta.

more#data-privacy

#artificial-intelligence

Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation

Publicis Groupe's acquisition of Lotame enhances its global identity and data-management capabilities, particularly in AI and data strategies.

Artificial intelligence

DeepSeek, OpenAI and the AI Bubble: Is the Growth Sustainable?

AI is transforming ad tech with significant efficiency gains, but its rapid advancement raises questions about sustainability.

Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation

Publicis Groupe's acquisition of Lotame enhances its global identity and data-management capabilities, particularly in AI and data strategies.

more#artificial-intelligence

Artificial intelligence

DeepSeek, OpenAI and the AI Bubble: Is the Growth Sustainable?

AI is transforming ad tech with significant efficiency gains, but its rapid advancement raises questions about sustainability.

Could AppLovin Stock Help You Become a Millionaire? | The Motley Fool

AppLovin's transition from mobile gaming to ad tech has led to explosive growth, with over 500% stock increase in one year.

fromThe Motley Fool

Why Perion Network Stock Is Plummeting Today | The Motley Fool

Perion Network faces investor backlash from Q4 earnings miss and weak guidance, resulting in substantial stock depreciation.

fromThe Motley Fool

Could AppLovin Stock Help You Become a Millionaire? | The Motley Fool

AppLovin's transition from mobile gaming to ad tech has led to explosive growth, with over 500% stock increase in one year.

fromThe Motley Fool

Why Perion Network Stock Is Plummeting Today | The Motley Fool

Perion Network faces investor backlash from Q4 earnings miss and weak guidance, resulting in substantial stock depreciation.

The Rundown: Google Chrome's IP tracking updates

Google Chrome's updated policy hints at continued reliance on third-party cookies despite efforts to improve user privacy regarding IP addresses.

Marketing

Onetag Partners with Utiq to Bring Deterministic Telco-Powered Authentic Audiences to its Smart Curation Platform

Onetag partners with Utiq for privacy-compliant advertising leveraging first-party identifiers.

fromPodcaster News

Marketing

Zeno Media Appoints Sean Lozensky As Chief Information Officer - Podcaster News

Sean Lozensky appointed as Chief Information Officer at Zeno Media, aiming to enhance ad tech and streaming technology.

Marketing

Attekmi Presents AdEx Enterprise: A New Ad Exchange Solution is Coming Soon

Attekmi is launching AdEx Enterprise, a highly scalable ad exchange platform with extensive features and premium support for enhanced media trading.

Marketing tech

Amid uncertainty, ad tech mavens turn to startups

Ad tech companies are investing in startups to adapt to a changing landscape, emphasizing the importance of first-party data and automation.

Miscellaneous

IPG CEO caught Omnicom CEO 'with his trousers down': S4 Capital's Martin Sorrell casts further doubt on IPG's $13B price tag

Martin Sorrell questions the validity of Omnicom's $13B acquisition of IPG, suggesting it's a risky purchase given declining revenue and lost clients.

Marketing

Council Post: Battle Of The Backends: What Do The CTV OS Wars Mean For AdTech?

The evolution of CTV has transformed it into a competitive arena with distinct operating systems enhancing viewer experience.

fromRetail Dive

Marketing

Amazon offers ad tech to retailers in retail media land grab

Amazon's Retail Ad Service enables other retailers to manage custom ad campaigns using advanced technologies without heavy investment.

Relevancy at scale is a New Year's resolution brands can achieve

Marketers must innovate to navigate the challenges of privacy changes and consumer behavior shifts, necessitating a full-funnel advertising strategy.

fromAxios

Marketing

T-Mobile to acquire Vistar Media for $600M

T-Mobile's acquisition of Vistar enhances its advertising capabilities in the growing out-of-home advertising sector, aiming for more personalized ad experiences.