As the latest social media IPO, Pinterest is making headlines, and I've long been a fan of the platform for many reasons. For one, Pinterest operates in a unique social space. It's the place I go when I'm looking for inspiration, whether it's designing my apartment, or planning an event. On Pinterest I have a buyer's mindset, and with a captive audience looking to purchase, Pinterest has an opportunity to grow as a social commerce platform.
The moment you visit a website or app with ad space, it asks an ad tech company to determine which ads to display for you. This involves sending information about you and the content you're viewing to the ad tech company. This ad tech company packages all the information they can gather about you into a "bid request" and broadcasts it to of potential advertisers.
The business is pulling its EMEA operations and activities back into its headquarters in Paris, France just seven months after it set up a London base. Executives in London were tasked with selling to media agencies the Adikteev's MotionLead technology, which creates bespoke mobile ad units, and it is understood that the first local campaigns for the formats had been secured.
With over 17 years of extensive industry experience, working in the marketing, advertising and digital ad-tech industry across EMEA and global markets, Brice brings a wealth of knowledge and expertise to the role. Brice most recently held the role of director of EMEA marketing at 4C Insights, where she led the companies EMEA marketing strategies focussed around both their agency and brand partners. She was also responsible for amplifying their official marketing partnerships with Facebook, Instagram, Twitter, Pinterest, Snap, Google and Linkedin.
SPINS wanted to expand into MikMak's space - which is to say, serving online ads and driving online conversions - as an extension of its in-store purchase and shelf-monitoring data offering. The conversation quickly changed to, "actually, what would it look like if these two entities came together?" Margolis said. For MikMak, the appeal, according to the startup's CEO and Founder Rachel Tipograph, is that SPINS "has a proprietary data asset that we always wish we had."
goTom continues its strategic growth trajectory in 2026, investing in expertise, international expansion and product innovation to further consolidate its position as a leading European SaaS platform for digital ad sales management. Today (12th January, 2025), the company welcomes three new team members: Yasin Korkmaz joins as senior account executive, Laurent Meuzard takes on the role of country director for France, and Megan Balschun strengthens the product team as product manager.
Less than a month before Netflix was set to debut its in-house ad server, VP Nicolle Pangis chatted with our own executive editor, Sarah Sluis, at CTV Connect in March. (Since then, both have taken on new titles: Sluis as editorial director of ad tech and emergent media, and the event as Convergent TV World for 2026.) In addition to finally revealing a name - Netflix Ad Suite, or NAS for short - Pangis also teased what buyers could expect once they were able to buy Netflix ads through the new product.
The vendor landscape is turning into a sea of sameness. So what's worthwhile and what's worth chucking in the bin? The best way to separate AI hype from reality is to roll up your sleeves and try out the tech for yourself, says Ikkjin Ahn, CEO and co-founder of machine learning-based ad tech startup Moloco, on this week's episode of AdExchanger Talks. It's like watching a movie, he says. How do you know if it's good before you even try it?
Black Friday has been one of the UK's biggest yearly shopping events for well over a decade now, long-cemented into advertisers' calendars. This year, UK shoppers are expected to spend £9.52bn over the four-day Black Friday weekend, over half of which is projected to be spent online. Challenges continue to rear their heads, as the ad landscape becomes more complex, fragmented, and AI-powered.
The rise of Amazon Advertising is news to no one in the industry's $777 billion sector, but what needs more detail is just how it intends to sustain its challenge to the duopoly of Facebook and Google, especially in the wake of a 14,000 reduction in force (RIF). The company's recent Q3 earnings report showed Amazon Advertising revenues grew 24% year-over-year to $17.7 billion, with recent product launches expected to play a key part in furthering this growth.
Google also said it's appealing the commission's decision to slap the company with a 2.95 billion euro ($3.4 billion) fine in September for breaching the bloc's competition rules by favoring its own digital advertising services. It accused Google of abusing its dominance by favoring its own online display advertising technology services to the detriment of competitors, online advertisers and publishers.
