"The campaign, which ran in December 2025, was an industry-first in that it was planned and implemented completely by artificial intelligence agents using PubMatic's AgenticOS platform, press materials claim. The campaign was geotargeted and aimed at those 21 and over. It ran across multiple channels, including CTV, online and mobile."
"The test with Geloso Beverage Group, whose brands include Johnny Bootlegger and Clubtails, delivered a 98% video completion rate and generated 40% more impressions than planned for. Results like these underscore how agentic AI could help marketers address the need for greater efficiency while addressing some of the concerns with automation, including a lack of reach and little transparency into where ads are appearing."
"Less than 1% of inventory failed DoubleVerify standards, beating industry benchmarks, and 0% of the inventory comprised made-for-advertising sites, which PubMatic says proves that quality was not sacrificed for efficiency."
PubMatic's AgenticOS platform and marketing agency Butler/Till conducted an industry-first fully autonomous advertising campaign for Geloso Beverage Group in December 2025. Artificial intelligence agents independently planned and executed the campaign across CTV, online, and mobile channels targeting adults 21 and over. The campaign achieved a 98% video completion rate, generated 40% more impressions than planned, and reduced buy-side supply chain costs by 5.5x. Quality metrics remained strong with less than 1% inventory failing DoubleVerify standards and zero made-for-advertising sites. The AgenticOS platform operated without requiring input from external vendors, demonstrating AI's potential to improve media buying efficiency while maintaining transparency and reach.
Read at Marketing Dive
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