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Marketing tech
fromEMARKETER
4 days ago

Marketers are doubling down on AI for activation, not just analysis

AI deployment is shifting toward campaign activation in 2025, with more marketers investing in media buying and real-time optimization to increase ROI.
Social media marketing
fromSocial Media Today
2 weeks ago

Pinterest Adds New Elements to its Pinterest Academy Education Platform

Earn the Pinterest Media Planner Certification to validate media planning expertise, audience insight skills, campaign optimization and measurement ability, and to differentiate professionally.
#email-marketing
more#email-marketing
fromDigiday
1 month ago

Elon Musk outlines AI-led Grok future for advertising on X

"Grok is good enough that you should be able to upload an ad and do nothing else. Grok will figure out everything from there. You don't need to do anything at all."
E-Commerce
#google-ads
more#google-ads
E-Commerce
fromExchangewire
2 months ago

StackAdapt Launches AI-Powered Assistant Ivy for Faster Data-Driven Decisions

Ivy™ is an AI assistant designed to enhance decision-making and streamline campaign execution for marketers.
E-Commerce
fromAdExchanger
2 months ago

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai | AdExchanger

Retail media is rapidly evolving, driven by Amazon's DSP and Agentic AI for campaign optimization.
Marketing tech
fromExchangewire
3 months ago

DoubleVerify Launches DV Authentic AdVantage

DoubleVerify's DV Authentic AdVantage integrates media quality controls and AI to optimize advertising performance in walled gardens without compromising on brand safety.
fromMarTech
4 months ago

How does conversion lift testing work, and which ad platforms offer it? | MarTech

"Conversion lift testing helps determine how many conversions can be attributed directly to a specific marketing campaign or channel, rather than other factors."
Marketing tech
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