#campaign-optimization
#campaign-optimization

Marketing tech

Proprietary tools give marketing teams that all-important edge

Marketers should avoid third-party platforms for data analysis and instead use proprietary tools to gain full control and visibility over their campaigns.

Marketing tech

Proprietary tools give marketing teams the all-important edge

Proprietary tools provide marketers with complete control and transparency over their data, unlike third-party platforms.

Marketing tech

Proprietary tools give marketing teams that all-important edge

Marketers should avoid third-party platforms for data analysis and instead use proprietary tools to gain full control and visibility over their campaigns.

Marketing tech

Proprietary tools give marketing teams the all-important edge

Proprietary tools provide marketers with complete control and transparency over their data, unlike third-party platforms.

more#proprietary-tools

#advertising

Marketing

Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to Test

Google's new A/B testing feature for Performance Max enhances advertisers' insights and campaign control.

Advertisers have previously struggled with Performance Max's lack of visibility and optimization capabilities.

1 month ago

Roam Research

Spectrum Debuts Tool to Boost Audience Reach for Ads

Spectrum Reach launches Audience Reach Optimizer (ARO) for efficient ad targeting using unique data insights.

Marketing

Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to Test

Google's new A/B testing feature for Performance Max enhances advertisers' insights and campaign control.

Advertisers have previously struggled with Performance Max's lack of visibility and optimization capabilities.

1 month ago

Roam Research

Spectrum Debuts Tool to Boost Audience Reach for Ads

Spectrum Reach launches Audience Reach Optimizer (ARO) for efficient ad targeting using unique data insights.

more#advertising

fromAmazon Web Services

3 months ago

Artificial intelligence

Supercharge Your Marketing with Publicis Sapient's Offer Generator: Streamlines Campaigns from Concept to Execution | Amazon Web Services

Publicis Sapient leverages AWS to accelerate campaign creation through AI, enhancing productivity and resource optimization for marketing teams.

fromwww.seroundtable.com

Marketing

Google Merchant Center Next Glossary Added

Google launched a glossary for Merchant Center Next to help users understand key terms and enhance their experience. It aids in optimizing campaigns.

#marketing-strategies

Marketing

5 essential priorities for marketers in 2025 | MarTech

Marketers in 2025 should prioritize AI and measurement re-evaluation to drive effective strategies and meaningful outcomes.

fromDigiday

Growth hacking

Programmatic marketers sound off on impact of AI-driven ad buys

AI is radically transforming programmatic marketing, bringing challenges in campaign optimization and transparency that marketers must navigate.

Marketing

5 essential priorities for marketers in 2025 | MarTech

Marketers in 2025 should prioritize AI and measurement re-evaluation to drive effective strategies and meaningful outcomes.

fromDigiday

more#marketing-strategies

Growth hacking

Programmatic marketers sound off on impact of AI-driven ad buys

AI is radically transforming programmatic marketing, bringing challenges in campaign optimization and transparency that marketers must navigate.

Artificial intelligence

How autonomous AI pipelines will transform marketing campaigns | MarTech

AI in marketing is transitioning from point solutions toward fully autonomous pipelines, fundamentally changing how campaigns are executed and optimized.

#media-buying

Marketing

Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel Measurement

Adform's partnership with Happydemics enhances ad analytics and media optimization, especially for Connected TV (CTV).

The integration of brand lift metrics helps advertisers measure campaign effectiveness and adjust budgets accordingly.

Marketing

Amplified Intelligence Launches New Self-Serve Measurement Tool

Agencies can optimize campaign effectiveness and ROI with self-service attention evaluation using the attentionPROVE® solution.

Marketing

Adform & Happydemics Strengthen Partnership for Enhanced Global Omnichannel Measurement

Adform's partnership with Happydemics enhances ad analytics and media optimization, especially for Connected TV (CTV).

The integration of brand lift metrics helps advertisers measure campaign effectiveness and adjust budgets accordingly.

Marketing

Amplified Intelligence Launches New Self-Serve Measurement Tool

Agencies can optimize campaign effectiveness and ROI with self-service attention evaluation using the attentionPROVE® solution.

more#media-buying

#google-ads

fromPractical Ecommerce

fromSearch Engine Roundtable

Marketing

4 Google Ads Scripts to Free Up Time

Google Ads scripts automate tasks like identifying URL errors, finding keyword conflicts, and change history alerts, optimizing account strategy.

6 months ago

Growth hacking

Google Ads Raise Your Budgets Recommendation Updated

Google Ads has enhanced its "Raise your budgets" recommendations with detailed insights and visual tools to support effective budget management.

fromPractical Ecommerce

fromSearch Engine Roundtable

Marketing

4 Google Ads Scripts to Free Up Time

Google Ads scripts automate tasks like identifying URL errors, finding keyword conflicts, and change history alerts, optimizing account strategy.

6 months ago

Growth hacking

Google Ads Raise Your Budgets Recommendation Updated

Google Ads has enhanced its "Raise your budgets" recommendations with detailed insights and visual tools to support effective budget management.

Marketing

How brands are using AI in Meta's Advantage+ campaigns | MarTech

Fashion and beauty brands are rapidly adopting AI tools for optimized digital marketing in a competitive landscape.

fromEntrepreneur

Artificial intelligence

How AI Is Revolutionizing the Marketing Landscape | Entrepreneur

Identity verification will be crucial for ethical AI use in marketing.

Marketing

7 months ago

How brands are using AI in Meta's Advantage+ campaigns | MarTech

Fashion and beauty brands are rapidly adopting AI tools for optimized digital marketing in a competitive landscape.

fromEntrepreneur

Artificial intelligence

How AI Is Revolutionizing the Marketing Landscape | Entrepreneur

Identity verification will be crucial for ethical AI use in marketing.

more#ai-marketing

fromThe Globe and Mail

Marketing

The Globe and Mail

Implementing Single Keyword Ad Groups (SKAGs) in PPC campaigns enhances ad relevance, Quality Scores, and reduces CPC by focusing on targeted keywords for specific ad copy.

#marketing-strategy

fromSocial Media Today

Marketing

TikTok Announces New Campaign and Creative Optimization Webinar

TikTok's free webinar focuses on content creation, production techniques, and campaign optimization for small-medium sized brands.

fromAdExchanger

Marketing tech

Why Marketers Shouldn't Obsess Over Retail Media ROAS Claims | AdExchanger

Closed-loop attribution can lead to a flattening of marketing strategy, necessitating a balance with other performance metrics.

fromSocial Media Today

Marketing

TikTok Announces New Campaign and Creative Optimization Webinar

TikTok's free webinar focuses on content creation, production techniques, and campaign optimization for small-medium sized brands.

fromAdExchanger

Marketing tech

Why Marketers Shouldn't Obsess Over Retail Media ROAS Claims | AdExchanger

Closed-loop attribution can lead to a flattening of marketing strategy, necessitating a balance with other performance metrics.

more#marketing-strategy

fromSocial Media Today

Marketing

TikTok Announces Campaign and Creative Optimization Webinar

The TikTok webinar offers insights on content creation, production techniques, and campaign optimization for small-medium brands.

frombeehiiv Blog

Deliverability

Understanding Email Marketing Conversion Rates

Conversion rates are crucial for determining the success of email marketing strategies.

#digital-advertising

Marketing

Ford Launches New Digital Campaign for its 'Ford Focus Days' Based on Smart Targeting by Invibes

Ford Spain launched a digital in-feed campaign targeting urban professionals using advanced AI for precise segmentation and personalized ads.

1 year ago

Marketing

PATTISON Modernises its Out-of-Home Technology Stack with Broadsign

Broadsign and PATTISON Outdoor Advertising partnered to optimize OOH inventory and revenue opportunities through advanced technology solutions.

Marketing

Ford Launches New Digital Campaign for its 'Ford Focus Days' Based on Smart Targeting by Invibes

Ford Spain launched a digital in-feed campaign targeting urban professionals using advanced AI for precise segmentation and personalized ads.

1 year ago

Marketing

PATTISON Modernises its Out-of-Home Technology Stack with Broadsign

Broadsign and PATTISON Outdoor Advertising partnered to optimize OOH inventory and revenue opportunities through advanced technology solutions.

more#digital-advertising

Artificial intelligence

fromDigiday