#campaign-optimization

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fromExchangewire
3 weeks ago

StackAdapt Launches AI-Powered Assistant Ivy for Faster Data-Driven Decisions

Ivy™ is an AI assistant designed to enhance decision-making and streamline campaign execution for marketers.
fromAdExchanger
1 month ago

How Advertisers Are Unlocking Full-Funnel Growth with Amazon Ads & Agentic AI | Michelle Urwin, Skai | AdExchanger

Retail media is rapidly evolving, driven by Amazon's DSP and Agentic AI for campaign optimization.
fromClickUp
1 month ago

Best AI Email Marketing Generators to Automate Your Campaigns

AI email generators automate and optimize email marketing, allowing users to focus on strategy.
Choosing the right AI tool involves assessing personalization, automation, writing quality, insights, and integration.
#advertising
more#advertising
fromMarTech
3 months ago

How does conversion lift testing work, and which ad platforms offer it? | MarTech

"Conversion lift testing helps determine how many conversions can be attributed directly to a specific marketing campaign or channel, rather than other factors."
Marketing tech
Marketing tech
fromThe Drum
3 months ago

Proprietary tools give marketing teams that all-important edge

Marketers should avoid third-party platforms for data analysis and instead use proprietary tools to gain full control and visibility over their campaigns.
#marketing-strategies
more#marketing-strategies
fromDigiday
7 months ago

Programmatic marketers sound off on impact of AI-driven ad buys

You're not totally sure what optimizations the DSP is making and why and if they're the best thing for your business and the weights of the optimizations. Is it just towards the CPM or towards different KPIs? If you have multiple KPIs, that can be really challenging?
Growth hacking
Marketing
fromMarTech
11 months ago

How brands are using AI in Meta's Advantage+ campaigns | MarTech

Fashion and beauty brands are rapidly adopting AI tools for optimized digital marketing in a competitive landscape.
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