Grok serves as an in-house AI assistant pivotal for the future of X, aiming to transform advertising processes. Currently, its focus includes assessing content for brand safety, customizing user-specific product recommendations, and optimizing campaign production within the ad manager. Elon Musk envisions Grok as a replacement for traditional media buyers and ad strategists, operating nearly autonomously. It analyzes user engagement through 'vectors' to improve ad targeting over time. Incremental updates like enhanced targeting for video ads and new optimization options are also being introduced.
"Grok is good enough that you should be able to upload an ad and do nothing else. Grok will figure out everything from there. You don't need to do anything at all."
"The longer the ad is in the system the better it will match. It will automatically find its way to the best match - that's how it works. And over time it will be the best way to advertise. Nothing will be able to beat it."
Collection
[
|
...
]