#brand-safety

#brand-safety

DoubleVerify launches pre-bid video exclusion lists for TikTok, enhancing brand safety and campaign performance for advertisers.

TikTok enhances ad placement control with new exclusion tools, promoting brand safety.

TikTok expands brand safety features, introducing new ad exclusion options to enhance control over ad placements and maintain brand integrity.

Brands must navigate the decline in TikTok and Meta's influence while adapting to a changing media landscape.

Shift in advertising focus to Alphabet and Pinterest as brands seek safer engagement alternatives.

Balancing short-term return on ad spend with long-term brand values is crucial for advertisers.

DoubleVerify expands partnership with Snap to enhance brand safety and measurement for advertisers, ensuring the integrity of campaigns on user-generated content platforms.

Mantis launched Attention to enhance audience engagement and ad effectiveness through attention-based metrics, shifting away from traditional viewability measures.

The Global Alliance for Responsible Media (GARM) was disbanded due to a lawsuit from X, impacting brand safety initiatives that had shown progress.

DoubleVerify is enhancing its partnership with Snapchat, introducing brand safety and suitability measures for advertisers on the platform.

Agencies are increasingly incorporating AI clauses into creator contracts to address brand safety concerns and legal issues.

Influencer marketing is rapidly scaling, requiring agencies to adapt through AI for brand safety and effective vetting of an expanding pool of creators.

Influencer agencies are increasingly utilizing generative AI for efficient creator vetting, enhancing brand safety while speeding up campaign execution.

Corporate responses to ad scandals often hide a lack of understanding and accountability.

Ad tech is facing scrutiny over brand safety issues as Congress escalates the conversation following a critical Adalytics report.

The media industry is transforming with advancements in ad tech, particularly through AI-driven brand safety tools.

Advertisers are largely avoiding news coverage during elections due to brand safety concerns, missing valuable engagement opportunities.

Meta's shift towards 'free speech' risks alienating advertisers concerned about brand safety, paralleling issues faced by ExTwitter under Musk.

Consumers are migrating to the open internet, presenting a $175 billion opportunity for advertisers if barriers are overcome.

News U.K.'s strategy to replace Integral Ad Science with Illuma has notably improved brand safety and ad inventory.

Advertisers' fears about brand safety are misaligned with audience behavior, threatening funding for quality journalism.

Musk's X is expanding its lawsuit against advertisers accused of conspiring to boycott the platform, seeking additional defendants.

Elon Musk's X expanded its lawsuit against several brands for allegedly boycotting the platform following Musk's acquisition in 2022.

Unilever was dropped from X's lawsuit amid ongoing tensions in the advertising sector, hinting at possible reconciliation efforts.

Meta's decision to end fact-checking raises concerns about brand safety for advertisers given the risk of harmful content.

Meta reassured advertisers that recent changes to content moderation will maintain commitments to brand safety.

Meta is shifting towards community-based content moderation instead of third-party fact-checkers.

Meta is ending its independent fact-checking program, inspired by X's Community Notes, emphasizing free speech over content moderation.

Brand safety in media is evolving, emphasizing nuance rather than relying heavily on outdated filtering tools.

Bountiful Cow's tool aids in purchasing previously blocked quality inventory, addressing brand safety issues.

Sky's operating losses have surged, impacted by streaming trends and financial impairments.

IPG unifies its data capabilities with the launch of the Interact platform, streamlining their approach.